In this episode, innovative entrepreneur @CapshoHQ co-founder of Capsho, an AI marketing tool, unveils the secret of smart laziness to transform your content creation, so you can do more while working less and still achieving your wildest dreams.
Deirdre Tshien , the CEO and co-founder of Capsho, is a seasoned entrepreneur with a remarkable portfolio of founding seven businesses over the past nine years. Her expertise extends beyond just bringing innovative concepts to life; it delves deep into the intricate balance of creativity and practicality. Deirdre's commitment to helping content marketers and entrepreneurs be more "intelligently lazy" reflects her belief in optimizing productivity without sacrificing authenticity. With a focus on AI-powered content marketing, her insights into efficient content creation and strategic marketing resonate with entrepreneurs looking to streamline their processes and achieve genuine impact.
She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Win the Content Game podcast. She is a 2023 Honoree of the 100 Women to KNOW in America.
00:00 Introducing Deirdre Tshein
01:08 Dog or Cat Person?
03:24 Who Is Deirdre, Really?
05:17 What Led to the Intelligently Lazy Concept?
08:13 A Personal Struggle with Hustle Mentality
12:16 Being Clear About Why and Who
13:59 The Importance of Focus
17:03 Choosing Your Strategy
19:44 Capsho and More Efficient Marketing
27:10 Does A.I Help or Hurt Creators?
32:23 Give Yourself Grace To Take Up Space
36:10 How to Follow Deirdre
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Website: https://deirdretshien.com/
Podcast: https://podcasts.apple.com/us/podcast/win-the-content-game/id1615759008
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