What are entrepreneurs really selling when they remind you how bad things are without their product?
According to Mark Savant, podcast producer and entrepreneur, they are 'selling the gap', and capitalizing on the discontent customers feel when their lives aren't all they want it to be.
Is this ethical?
We dig into this in this clip from EP 248 of the God and Gigs Show.
Mark Savant is the founder of podcast production agency Mark Savant Media. He specializes in helping thought-leaders launch, automate, and grow podcasts. The company has produced tens of thousands of pieces of content, and uses podcasts as the engine to power your website, emails, social media, and long form content. He hosts the globally ranked top 1% podcast After Hours Entrepreneur and leads dozens of entrepreneurs in the After Hours Entrepreneur Pro community.
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