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May 6, 2021

What to Say Day-to-Day to Your Audience

What to Say Day-to-Day to Your Audience

It’s easy to get excited about sharing your latest project, performance or product. 

But what do you share with your followers when there’s nothing to promote? 

In other words, what do you say day-to-day? 

Whether it’s via social media, your email list, or any other connection medium, we creatives have to consistently share moments and messages with those we want to impact - and not just when there’s something to sell. 

In this episode, you’ll learn why it’s so important to create a dialogue with your audience instead of simply asking them to support you when there’s something to promote. 

You’ll get key insights on how to foster authentic conversations and real connection with your followers so that, when you do have something to sell, your audience will be glad to listen. 

Checklist of Takeaways from this episode 

  • Your fans and followers are often more interested in your creative process than the product itself. 
  • Understand that if you fail to create a dialogue, you are in the position of constantly asking others to support your work, while never taking an interest in what they think. 
  • You must consistently reach out to your audience via email service providers and other means outside of social media. 
  • Relationships with your online audience , just like those offline, must be nurtured over time. 
  • Don’t wait til you have something to sell to make deep connections with your audience. 

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