Why did an advertisement for coffee prompt a nurse to contact the company to ask them to withdraw it? The answer is that the nurse in question has 20 years experience in burn care, and the advertisement — for the coffee chain Costa Coffee — showed a...
Why did an advertisement for coffee prompt a nurse to contact the company to ask them to withdraw it? The answer is that the nurse in question has 20 years experience in burn care, and the advertisement — for the coffee chain Costa Coffee — showed a scene which, if replicated in real life, could cause serious injury.
That nurse is called Kristina Stiles, and she’s my latest guest on the show. I saw her post and was intrigued. After a brief introductory discussion, I realised that not only was this an opportunity to highlight how humans can underestimate risk but also to learn some fascinating techniques that are used to help prevent it.
On the show, we talk about the risk of burns and scalds, what you can do to prevent them from happening and get practical advice on how to respond if they occur.
For easy reference, the key lessons Krissie shares are: