Dec. 20, 2023
LunarCrush: Future of AI and Social Media with Co-Founder and CEO, Joe Vezzani
Ever wondered how the exciting worlds of crypto, social media, and AI intersect? This week on The Index, host Alex Kehaya, welcomes Joe Vezzani, Co-founder and CEO of Lunar Crush, a social intelligence platform that's reshaping how we understand and interact with data on the internet. Learn how LunarCrush is empowering the creators and influencers of the digital economy, providing tools to enhance their content and expand their reach.
Host - Alex Kehaya
Producer - Shawn Nova
Chapters
00:04 - Web3, Social Media, and AI Intersection
08:43 - Building Lunar Crush
20:26 - Crypto Challenges and Optimism
26:25 - Challenges and Balance of Entrepreneurship
34:10 - Entrepreneurship, Personal Growth, and Social Media
Transcript
WEBVTT
00:00:04.427 --> 00:00:08.013
Welcome to the Index Podcast hosted by Alex Kahaya.
00:00:08.013 --> 00:00:13.529
Plug in as we explore new frontiers with Web3 and the decentralized future.
00:00:19.185 --> 00:00:25.504
Hey everyone, and welcome to the Index, where we talk with the leading entrepreneurs building the future of the internet.
00:00:25.504 --> 00:00:29.967
I'm your host, Alex Kahaya, and today I'm excited to welcome Crush.
00:00:29.967 --> 00:00:39.685
This social intelligence platform Vezzani, CEO of Lunar Crush provides analytics tools to empower companies to master their social influence.
00:00:39.685 --> 00:00:53.420
We're going to dive deep into how online social media conversations drive Web3 adoption, their impact on crypto markets, and the future of AI, and we're also going to discuss some topics on blockchain influencers and creators across the social media landscape.
00:00:53.420 --> 00:00:54.366
Joe, thanks for being here.
00:00:54.871 --> 00:00:55.576
Alex, what's up, man?
00:00:55.576 --> 00:00:56.079
It's good to see you.
00:00:56.079 --> 00:01:00.911
It's a black hoodie hat type of Friday morning just getting worked on just building.
00:01:01.652 --> 00:01:03.887
I know, yeah, been focused and grinding all morning.
00:01:03.887 --> 00:01:05.424
Thanks so much for being on the show.
00:01:05.424 --> 00:01:10.231
Just disclaimer I say this all the time I'm an investor in Lunar Crush through Kano, my advisory firm.
00:01:10.231 --> 00:01:18.046
Love what you guys have been building over the years and super impressed at the level of execution that's come out of your team.
00:01:18.046 --> 00:01:21.519
But just wanted to start with why I do this show.
00:01:21.519 --> 00:01:23.186
We haven't actually talked about that.
00:01:23.400 --> 00:01:29.710
My why for the show is people are worth knowing and I specifically want to know the people building the future of the internet.
00:01:29.710 --> 00:01:32.606
I think telling their stories and why they're here.
00:01:32.606 --> 00:01:33.590
Why are you doing?
00:01:33.590 --> 00:01:37.319
What you're doing is really important to help move the space forward.
00:01:37.319 --> 00:01:49.338
It's important to me and I'm just generally really curious about it, and I wanted to have you on the show because I feel like the platform you've built is at this intersection of social media, crypto, ai.
00:01:49.861 --> 00:02:18.290
Like you, cover a lot of different things and I wanted to start the show out with discussing your why, but also talking about what, the broader reason why we're here, and we're building something that's called the index network, which is a group of the top 150 people building the future of the internet, and would love to have you be a part of that group and basically everybody who comes on the show can join that group if they want to, and the purpose of the group is to help each other.
00:02:18.640 --> 00:02:21.900
So it's like business opportunities asking for advice.
00:02:21.900 --> 00:02:30.965
You get stuck on the problem, like you've got this group of entrepreneurs and builders and investors in there who can help you and then just like creating surround sound effect for all the things that we're doing, the why that we're here.
00:02:30.965 --> 00:02:37.759
So the top, like 150 people, can all work together to have this like shared message and push the space forward together.
00:02:37.759 --> 00:02:39.727
So that's my why, why I'm here.
00:02:39.727 --> 00:02:44.319
I wanted to share that with you because we haven't talked in a while and I wanted you to know that's the direction we're going.
00:02:44.319 --> 00:02:46.268
But also want to hear why are you here?
00:02:46.268 --> 00:02:49.439
Not on the show, but like why are you here building Lunar Crush?
00:02:49.439 --> 00:02:56.866
What's driving you every day to show up and do what I know is an incredibly hard thing is building a startup in this space.
00:02:57.580 --> 00:03:00.111
Well, I'm flattered to be invited to the index group.
00:03:00.111 --> 00:03:02.060
That's awesome, and I didn't know you're building that, so that's cool.
00:03:02.060 --> 00:03:05.610
I'm excited to learn a little bit more because I do love that mission.
00:03:05.610 --> 00:03:13.893
This will kind of lead to my journey, but, you know, over the years I am constantly looking for groups of other founders or CEOs.
00:03:13.893 --> 00:03:21.950
You know who are trying to get started and whether it be in Web 3 and crypto or other startups or e-commerce, you know some of my best friends.
00:03:21.950 --> 00:03:45.000
Now I've met through even some of the accelerator programs that I've been through and like Techstars, and I have a great buddy who you know he started up an app on Shopify and you know we it's turned into this massive thing for him and he's, you know, even way ahead of where I'm at with Lunar Crush, but an e-commerce thing, and we just sat next to each other at this like Techstars accelerator, and he was working on a completely different company at the time.
00:03:45.000 --> 00:04:06.653
I was working on a completely different company at the time but over the years, being able to lean on each other for advice and lean on each other for you know, especially if you're a CEO of a startup, like you know you're you're kind of hearing what everyone else is going through, and then there's never really an outlet for you to go lean on anyone else outside of there, and so I love that.
00:04:06.653 --> 00:04:07.644
I love that idea.
00:04:08.001 --> 00:04:10.150
Even in this world that's a lot more remote.
00:04:10.150 --> 00:04:18.504
It's tough, you know, especially in Web 3, I feel like the majority of the startup founders, you know, whether they're Series A and under, are probably remote.
00:04:18.504 --> 00:04:20.502
In some way they get their teams together.
00:04:20.502 --> 00:04:21.666
But that's even another.
00:04:21.666 --> 00:04:31.720
You know, you're even a little bit more of a recluse and more secluded from people, and I think that's why we do go to a lot of conferences and there's a lot of Web 3 conferences, but it's not that everyday ebb and flow.
00:04:31.720 --> 00:04:34.413
So I think that that bringing people together is amazing.
00:04:34.413 --> 00:04:36.716
So, yeah, excited to hear more about that.
00:04:36.716 --> 00:04:41.791
And yeah, my journey you know it started coming out of school in 2008,.
00:04:41.791 --> 00:04:45.730
You know it was the financial crisis that was happening.
00:04:46.081 --> 00:04:47.386
I remember well, I was 09.
00:04:49.300 --> 00:04:50.723
Wanted to go work on Wall Street.
00:04:50.723 --> 00:04:54.471
You know, growing up my father was a mortgage banker.
00:04:54.471 --> 00:04:59.430
You know, I was working at his office when I was 15 years old creating, you know, excel spreadsheets.
00:04:59.430 --> 00:05:11.752
He was taking and figuring out rate pricing for mortgages back then and I was, like you know, kind of like a whiz on Excel and so I could still kind of figure those things out at a very early age and remember it was kind of crazy when I was working.
00:05:11.752 --> 00:05:23.439
There was when some of the stuff had started around, some of the loans, like the CESA loans and everything else, and I was like this doesn't even make sense to me, like you just have to say how much you have and say how much you make and you can get these loans.
00:05:23.439 --> 00:05:30.043
I remember thinking that, like 15, it was crazy but learned a lot, and so it was always hey, I'm going to go to Wall Street.
00:05:30.043 --> 00:05:39.209
That was just like what I thought, you know, started to get something lined up with like the Lehman of the world, the bear of the world, and then suddenly those companies just don't exist.
00:05:39.841 --> 00:05:42.129
So for me it was, you know, going back to Chicago.
00:05:42.129 --> 00:05:45.360
You know I wanted to do proprietary trading, prop trading.
00:05:45.360 --> 00:05:48.456
I had a lot of friends whose parents worked at like the Chicago Board of Trade.
00:05:48.456 --> 00:05:50.300
You know it was always about finance.
00:05:50.300 --> 00:05:55.887
I came as a finance major, took a lot of economics classes and so for me it was like that was the direction.
00:05:55.887 --> 00:06:02.680
And then, you know, there's just nothing at that time and I ended up working at like an advertising agency which I didn't even know what they did.
00:06:02.680 --> 00:06:15.759
It was just kind of like take the job right and I was in like the almost like the proverbial like mail room I was working in like the general ledger, like finance department of like an advertising agency but very quickly kind of found some awesome cool things.
00:06:15.759 --> 00:06:22.480
Like the first week I was there they landed like the Miller Coors client and they had like the Backstreet Boys like in the office.
00:06:22.480 --> 00:06:24.459
Like I was like what is going on here?
00:06:24.459 --> 00:06:25.685
There's like kegs rolling in.
00:06:25.685 --> 00:06:28.879
I was like what is an advertising agency and I'm kind of figuring out.
00:06:29.000 --> 00:06:53.899
So like it was a great way to kind of start my career of being a chameleon and kind of branching out to new things and you know, meeting the people there and really working my way in, but always had this, this chip on my shoulder about kind of this traditional finance industry that was out there and, you know, never really lost that idea that these people just absolutely screwed over so many people.
00:06:53.899 --> 00:06:57.461
And you're even seeing it now with some of the stuff coming out with a national association of realtors.
00:06:57.461 --> 00:07:13.627
You know there's a $2 billion lawsuit that they have to pay where they were conspiring against homeowners and everything, and I'm like we can probably go down a rabbit hole of it's like what's worse, like the national association of realtors that's going to pay $5 billion, or FTX that like I think 90% of the funds are going to come back.
00:07:13.627 --> 00:07:16.468
People might think like, okay, sbf is going to go to jail forever.
00:07:16.468 --> 00:07:19.117
Who from the national association of realtors is going to jail forever?
00:07:19.740 --> 00:07:31.987
So, anyway, I always kind of thought about finance, even throughout my career, working at advertising agencies and working in sales and doing a bunch of stuff, even though I was in finance and then found Bitcoin in 2015.
00:07:31.987 --> 00:07:34.937
I was working with my other co-founder, john Farjo.
00:07:34.937 --> 00:07:36.641
He came up to me one day.
00:07:36.641 --> 00:07:40.615
We were in the UX group and he was like hey, do you have any Bitcoin?
00:07:40.615 --> 00:07:44.947
And this was like December 2014 or January 2015.
00:07:44.947 --> 00:07:49.983
And then I think I got Coinbase at the time and then started to pick up some Bitcoin.
00:07:49.983 --> 00:07:53.252
I think I bought my first Bitcoin at $180.
00:07:53.252 --> 00:07:56.144
I think I probably sold it for like $150 or something after that.
00:07:56.163 --> 00:08:03.230
I definitely took a loss on the first trades I ever made and was kind of like, ah, I don't know about this, but we kept talking about it, kept talking about it.
00:08:03.230 --> 00:08:08.817
And when we first heard about Ethereum, it really kind of expanded our minds.
00:08:08.817 --> 00:08:18.932
Bitcoin at the time, which is still even today, outside of what has happened with Ordinals this year, has been in this one trick pony a little bit, as far as this is a digital gold.
00:08:18.932 --> 00:08:22.463
Yes, it's way better money than fiat money.
00:08:22.463 --> 00:08:25.276
It's way better and it has a bunch of disruptive properties.
00:08:25.276 --> 00:08:26.742
But it was kind of this one thing.
00:08:26.742 --> 00:08:33.947
When Ethereum came out, it was kind of like, okay, the tokenization of everything and this is going to disrupt everything.
00:08:33.947 --> 00:08:37.202
And so for us at the time, it was like we got to build something.
00:08:37.202 --> 00:08:42.644
We don't know what it's going to be, but we're going to build something and we're going to participate in this industry.
00:08:43.187 --> 00:08:51.667
When we looked at the landscape, we looked at our skill sets, we were out there on Twitter looking for different projects and we wanted to invest in all of these things that were coming out At the time.
00:08:51.667 --> 00:08:56.467
It was like Vertcoin and Bitcoin private and all these other crazy coins.
00:08:56.467 --> 00:08:58.477
We had no idea what was going on with them.
00:08:58.477 --> 00:09:02.690
It was like you search on Twitter, you see about 1% of the content that's on there.
00:09:02.690 --> 00:09:03.753
So we said, hey, what if we?
00:09:03.753 --> 00:09:12.610
We were kind of the first people out there saying without a community, there is no crypto, there's no earnings reports, there's no 10Ks, there's no way to delineate value for these things.
00:09:12.610 --> 00:09:21.176
How do we kind of take all that data, boil it down, maybe figure out who's influential, and so we can educate ourselves on making better decisions for investing?
00:09:21.176 --> 00:09:25.250
And then it really turned into like man, this is a company, let's go build something.
00:09:25.250 --> 00:09:28.542
And then brought in other co-founder, Dan Williams.
00:09:28.542 --> 00:09:31.508
He's our CTO and Dan can build anything.
00:09:31.508 --> 00:09:34.123
And we said, dan, can you go build this, you know?
00:09:34.123 --> 00:09:36.075
And he's like, yeah, here it is like a day later, right?
00:09:36.075 --> 00:09:40.114
And so we're like, holy shit, we're already aggregating all of this data across social networks.
00:09:40.114 --> 00:09:41.359
Here's all these tickers.
00:09:41.359 --> 00:09:42.123
Like the first thing.
00:09:42.163 --> 00:09:43.952
I remember John and I being in like a coffee shop.
00:09:43.952 --> 00:09:48.960
It was all manual, like figuring out all the tickers for everything, all the keywords and putting that all into a system.
00:09:48.960 --> 00:09:56.388
There's a lot of manual work, you know, you know, I think in your heart of hearts, like if you're an entrepreneur and like if you're going to take those risks.
00:09:56.388 --> 00:09:59.302
And for me it was never a question to go and do this.
00:09:59.302 --> 00:10:05.426
And so it was just, you know, me kind of trying to convince John to leave a super stable job.
00:10:05.426 --> 00:10:08.802
At that time he had already left and is working for an AI company and making a shit ton of money.
00:10:08.802 --> 00:10:11.033
And it was like the same thing with Dan.
00:10:11.033 --> 00:10:13.647
I was like we got to do this, you got to get out of the cubicle.
00:10:13.647 --> 00:10:17.688
Like, even if you're going to make a half million dollars a year, a million dollars a year, it's not your thing.
00:10:17.688 --> 00:10:20.943
And then it was pretty quick for everyone to say let's go build Lunar Crush.
00:10:20.943 --> 00:10:22.087
And then we were on our way.
00:10:22.620 --> 00:10:29.000
So if you had to boil it down like Lunar Crush is wide, to like a sentence or two, what would that be, lunar?
00:10:29.020 --> 00:10:29.302
Crush.
00:10:29.302 --> 00:10:33.035
Our mission is to create transparency of data on the internet.
00:10:33.035 --> 00:10:45.236
Right now, that looks like helping people, helping creators and citizen journalists grow their followings and be better creators, and so for us, it's just this overall mission of creating transparency.
00:10:45.236 --> 00:10:47.548
Right now, it's for social media and for search.
00:10:48.392 --> 00:10:49.839
Let's dive a little deeper into that.
00:10:49.839 --> 00:10:53.086
Like how does that work for a creator or an influencer?
00:10:53.086 --> 00:10:54.910
Or like a citizen journalist.
00:10:54.910 --> 00:10:56.501
Like, how would you could even use me?
00:10:56.501 --> 00:10:58.607
I haven't used it yet for this show, for example.
00:10:58.607 --> 00:10:59.510
How would I use it?
00:10:59.801 --> 00:11:03.381
I do want to caveat, because we've talked a lot about crypto and then suddenly I'm talking about creators.
00:11:03.381 --> 00:11:15.039
Like we still have all of the tools for crypto and for stocks and for NFTs where you can go and basically just type in any of those assets and now you can type in any keyword.
00:11:15.039 --> 00:11:24.995
You can type in NBA, and you're going to be able to see basically all of the top content from X, from YouTube, from TikTok, from Reddit Interesting.
00:11:24.995 --> 00:11:28.432
You're going to be able to see, yeah, you're going to be able to see also all the top creators.
00:11:28.913 --> 00:11:46.696
So if you're a creator and you're coming to Lunar Crush you know our new front door is, you know, basically you can type in your handle and you can see kind of like a snapshot of your account and like where you rank in the entire universe of creators that we have on there, how many interactions your posts are getting, how well your posts are doing, which topics that you're influential over.
00:11:46.897 --> 00:11:56.196
So if you're a new creator and you're like hey, I want to work in the Solana ecosystem and I want to be influential over Solana, right, like, who else is influential in that ecosystem?
00:11:56.196 --> 00:11:57.220
What are they posting about?
00:11:57.220 --> 00:11:58.282
How are they growing?
00:11:58.282 --> 00:11:59.664
Who do you interact with.
00:11:59.664 --> 00:12:02.591
You know, maybe, who do you unfollow, right?
00:12:02.591 --> 00:12:10.989
So there's a lot of things that come with being influential in these spaces and the creator economy is the economy.
00:12:10.989 --> 00:12:12.693
It's like they're driving all of this.
00:12:12.693 --> 00:12:16.672
You know, if you're a brand like, you're basically just looking for creators to drive your brand.
00:12:16.672 --> 00:12:24.881
So there's just a lot of influence and power that comes there, and so we're trying to build tools for that subset of users specifically to drive value.
00:12:25.263 --> 00:12:25.724
For brands.
00:12:25.724 --> 00:12:34.941
So, yeah, I'm a brand and I want to see who do I need to talk to to promote my brand and I can use it to target them and see exactly the kind of content they're re-posting.
00:12:34.941 --> 00:12:40.986
I can even, like, post similar stuff to target their audience and then I can kind of reach out to them through your platform.
00:12:40.986 --> 00:12:44.464
Or is it just like at least I identify the target and now I can go get after?
00:12:44.644 --> 00:12:44.745
them.
00:12:44.745 --> 00:12:59.663
Yeah, right now you can identify and then very soon, here you're going to be able to actually get like prompts, so you're going to be able to say I want to be, you know, influential or Solana, here's the style that I want to talk in and here's, you know, so, for us we have every Solana post.
00:12:59.663 --> 00:13:01.005
Yeah, so that's AI.
00:13:01.005 --> 00:13:03.331
Yeah, so this is exactly dude.
00:13:03.371 --> 00:13:15.091
This is like exactly my next question because, like the content I produce just using my own, I think, through my own lived experience, right as a user, and I produce these kind of content because I enjoy it.
00:13:15.091 --> 00:13:16.943
We do these interviews and they're really fun.
00:13:16.943 --> 00:13:23.109
But then I also want to start producing other kinds of content, like I don't know thought leadership type posts and it's like okay.
00:13:23.109 --> 00:13:23.850
So what do I do?
00:13:23.850 --> 00:13:29.322
What's going to resonate with the people I want, who I want to bring to this show, I want them to watch your episodes.
00:13:29.322 --> 00:13:30.225
So how do I do that?
00:13:30.225 --> 00:13:37.311
And so you have like this prompt engine that can create those threads, even recommend content for video and stuff, probably.
00:13:37.311 --> 00:13:39.422
Like I mean, how far does this go?
00:13:40.224 --> 00:13:41.567
It's going to go the whole way.
00:13:41.567 --> 00:13:51.113
There's a lot of text that we're focused on, there's so much data that we have on all of these topics that it's distilling all that down and then, like you're right, creating prompts to start right.
00:13:51.113 --> 00:13:57.201
We just want to kind of lead you in the right direction because we also don't think that, at least yet, I mean, it's getting better every single day.
00:13:57.201 --> 00:13:59.251
But you know, if you use chat, you'd be tiered.
00:13:59.251 --> 00:14:03.909
Now, if you've used grok which I think you know if you're premium, you got last night on X.
00:14:03.909 --> 00:14:06.278
It's good, but it's not you.
00:14:06.278 --> 00:14:12.168
Yet we want to give you the prompt, but it's one of the best thought starters that you can have.
00:14:12.168 --> 00:14:19.606
Like, if you're sitting there trying to kind of write a blog or come through and figure something out, you know you don't want open AI or chat GBT writing the full blog post for you.
00:14:19.606 --> 00:14:39.274
You just want to be like, okay, here's what's out there and here's what's interesting, and so for us we're just really targeting the training data towards social and then the output is you, and so, like we're going to go the full way where it's, you know you're going to be able to type in anything, get any topic, any recommendation and then the last step of it is, like you said, I'm a brand.
00:14:39.274 --> 00:14:40.702
I want to connect with a creator.
00:14:41.203 --> 00:14:51.033
Right now there's a lot of inefficiency between those two things like for creators, they can't make the money that they want to make on these platforms and these audiences that they built are incredible.
00:14:51.033 --> 00:14:57.082
Even X, I know they're they're trying to get there, but you might get 10 bucks or 20 bucks or something like that, you know.
00:14:57.082 --> 00:15:06.105
So that's why a lot of these creators they have like an agent or they've got like their own little business and they've got a couple people working from there scrambling to figure this out, and then a brand you're like man.
00:15:06.105 --> 00:15:07.046
There's a lot of slippage.
00:15:07.046 --> 00:15:08.649
Right, there's a lot of inefficiency.
00:15:08.690 --> 00:15:13.899
When I hire a creator, it feels more like an awareness campaign in marketing versus a performance campaign.
00:15:13.899 --> 00:15:16.385
So awareness would be like a billboard.
00:15:16.385 --> 00:15:21.700
Performance would be like a Facebook ad where I can track the user down and figure out the lifetime value of that person and everything else.
00:15:21.700 --> 00:15:32.106
We want social media spend, which currently feels like an awareness play, to feel more like a performance play, because we know, hey, alex wants to get more people on the index podcast.
00:15:32.106 --> 00:15:37.717
He's only going to target people on X that have said the word podcast or are influential over podcasts.
00:15:37.717 --> 00:15:40.889
Right, so then you could basically just Drop your link in.
00:15:40.889 --> 00:15:48.447
I want to amplify this, this tweet or this post on X, and I only want people to be able to post it that are influential on podcasts.
00:15:48.447 --> 00:15:55.620
That goes out to our network of creators that are influential over podcast and bam, they only get paid for the interactions that they drive.
00:15:57.342 --> 00:16:05.038
Amazing and they can drive that from my content, like I could pay them basically via your platform to help me distribute my content.
00:16:05.038 --> 00:16:05.500
That's exactly right.
00:16:05.500 --> 00:16:08.327
This is the goal of Holy Grail.
00:16:08.327 --> 00:16:10.414
You're talking to an early adopter right here, like I.
00:16:10.414 --> 00:16:11.799
I'm the exact creator that you're talking about.
00:16:11.799 --> 00:16:17.437
So I have a team of people who helped me produce the show my producer, sean, who's great.
00:16:17.437 --> 00:16:33.748
She's awesome at what she does, and then David, who helps me with some of the clip editing and distribution of those clips and like some of the other associated content you have to create with that, like what goes in the body of the Post or if it's a thread, like that content.
00:16:34.148 --> 00:16:39.498
Because you have only so many hours in the day and you're supposed to, you have to produce like full stack content.
00:16:39.498 --> 00:16:40.820
It's video, it's audio, it's text, it's text.
00:16:40.820 --> 00:16:44.174
It's like many blogs.
00:16:44.174 --> 00:17:04.039
All this stuff is like that is a lot, it's very time intensive, it's costly and I have been dreaming of a set of a tools that I can just like, literally, I would love to give you the corpus of my podcast, all of the transcriptions from Riverside, and be like create a bunch of things that I can repost.
00:17:05.742 --> 00:17:16.460
I had Frank Mong from helium on my show the other day and he made some amazing like golden nugget pieces of advice and like storytelling from his experience working with Amir and their team to build.
00:17:16.460 --> 00:17:19.957
Maybe he's at Nova Labs, but like with the community building.
00:17:19.957 --> 00:17:24.425
You know helium, I remember that one, so I'll pull it out.
00:17:24.425 --> 00:17:37.669
But I have like 60 plus hours of content and I could just create new inspiring nuggets from that For me and distribute it automatically.
00:17:37.669 --> 00:17:47.968
Like I want to post all my channels, my actual channels, but then even have being able to leverage the network that way via Lunar crush would be exponentially better.
00:17:47.968 --> 00:17:52.375
You're not just distributing through your channels but also those creators channels and then they have valuable content.
00:17:52.375 --> 00:17:53.317
You know they can choose to post it right.
00:17:53.317 --> 00:18:01.660
Like that you're not going to force it on them, but like If they want to post it they'll get paid and if they think it's valuable content for their, their community, they'll engage their community with it.
00:18:02.862 --> 00:18:11.753
Yeah, we're focused on, like, the amplification of the content that you have, like in a much more efficient way, but the like, the whole goal when we went through this was you know how can we?
00:18:11.753 --> 00:18:18.660
You know, if Alex spends you know 10 hours a day posting on X, right, how can we shorten that to five and get the same output?
00:18:18.660 --> 00:18:26.112
It's really interesting because then your pricing model depends on you know how impactful it is for that person, right?
00:18:26.112 --> 00:18:30.338
Like if I could save Elon Musk even one hour a day, how impactful is that?
00:18:30.338 --> 00:18:30.640
Right?
00:18:30.640 --> 00:18:32.645
He'll probably just go play Doom for that extra hour.
00:18:32.645 --> 00:18:37.660
But like what if he spent it on something else, it could be worth a million dollars a month.
00:18:38.101 --> 00:18:42.214
He needs to relax, man, he needs to relax so he can think of how to send people to Mars and stuff.
00:18:42.214 --> 00:18:45.002
You know, I love it, I love it, I love the best ideas come.
00:18:45.483 --> 00:18:48.450
That's the goal, though, is to say hey, how can I save you this time?
00:18:48.450 --> 00:18:51.315
To start and make it so it's easy for you.
00:18:51.840 --> 00:18:57.298
Why also take it back to like my core mission, like people worth knowing, and I want to tell the stories of the people building the future internet.
00:18:57.298 --> 00:18:57.660
Why are they here?
00:18:57.660 --> 00:19:04.459
Well, the only way I can succeed in my mission is through distribution of high quality content.
00:19:04.459 --> 00:19:06.286
So how do I do that?
00:19:06.286 --> 00:19:10.888
How can I get leverage that allows me to do that faster and farther?
00:19:10.888 --> 00:19:12.411
And that's what you built.
00:19:12.411 --> 00:19:13.252
That's the value.
00:19:13.252 --> 00:19:18.825
It's faster and farther, through a network of people that I can distribute my content to automatically.
00:19:18.825 --> 00:19:20.967
I will spend money on that, for sure.
00:19:21.220 --> 00:19:24.445
Just talking a little bit about finding the right people.
00:19:24.445 --> 00:19:35.548
Even what's your take on we're coming out of this just kind of crazy bear market and there's still people that are here that have kind of survived through it.
00:19:35.548 --> 00:19:58.585
But we've also had to deal with a lot of the crooks that have been out there or even seen something like a hex with a Richard Hart, just like leaving these stores with these bags and everything the hardest part for me being in Web 3 and being in crypto and putting my blood, sweat and tears into this and working as hard as I possibly can to build an awesome company, even though we have a team of 13,.
00:19:58.585 --> 00:20:06.369
It's like a team that works their asses off and providing like benefits for everyone and like fundraising and going through all this process.
00:20:06.369 --> 00:20:17.084
And then you've got some people in the space and I know it's going to be everywhere, but it just does seem like we have a little bit more of it where it's like there is more scam, there is a little bit more fraud.
00:20:17.125 --> 00:20:18.548
That's on the direct outset.
00:20:18.548 --> 00:20:26.128
Like obviously we could say, hey, there's probably a thousand people that are trying to scam people with credit cards right now and all this and that's there.
00:20:26.128 --> 00:20:37.148
But it does seem that sometimes in our space some of these people do get catapulted to the front page of it and it's like, hey, this token that was launched and this idea that was launched.
00:20:37.148 --> 00:20:44.744
Literally we look at it someone like you or I that's been a builder, or like that's just absolute vaporware, that's going nowhere, that is literally a rug pull in action.
00:20:44.744 --> 00:20:56.886
And then we get sometimes I feel like lumped into that and it's like no, look at the corpus of work that we've put in, like what we've done, but I feel like the investor base out there might be associated.
00:20:56.886 --> 00:20:57.167
I don't know.
00:20:57.900 --> 00:21:17.407
I wanted to hear your opinion that feeling is why I was like, why I'm putting so much energy into the index network, into the network, because I know the good people, I know who they are, I know why they're here and I know it's important to the future of the internet and it's going to be really impactful for billions of people.
00:21:17.407 --> 00:21:22.049
And I also know that what you're saying is true.
00:21:22.049 --> 00:21:32.833
There's been a lot of funds lost, a lot of people hurt in our space, and part of that is it's just how early we are in building this new future.
00:21:32.833 --> 00:21:34.885
It's always going to attract bad people.
00:21:34.885 --> 00:21:37.890
Part of that is the technology is just not.
00:21:37.890 --> 00:21:41.465
There's stuff missing that prevents these kinds of things from happening.
00:21:41.465 --> 00:21:49.387
For example, I was talking to a company that's building a security product that will just tell you if you're trying to sign a transaction that you shouldn't sign.
00:21:49.387 --> 00:21:53.230
They have technology that uses AI and they have a huge data set.
00:21:53.230 --> 00:21:59.988
They can analyze all the data and say they integrate with a wallet right, you can just say whether or not you should sign that transaction.
00:22:00.640 --> 00:22:09.167
I think there are far more good people than there are bad people building, and I think the internet is full of good and bad people doing good and bad things, and I think that there's nothing different there.
00:00:04.427 --> 00:00:08.013
00:00:08.013 --> 00:00:13.529
00:00:19.185 --> 00:00:25.504
00:00:25.504 --> 00:00:29.967
00:00:29.967 --> 00:00:39.685
00:00:39.685 --> 00:00:53.420
00:00:53.420 --> 00:00:54.366
00:00:54.871 --> 00:00:55.576
00:00:55.576 --> 00:00:56.079
00:00:56.079 --> 00:01:00.911
00:01:01.652 --> 00:01:03.887
00:01:03.887 --> 00:01:05.424
00:01:05.424 --> 00:01:10.231
00:01:10.231 --> 00:01:18.046
00:01:18.046 --> 00:01:21.519
00:01:21.519 --> 00:01:23.186
00:01:23.400 --> 00:01:29.710
00:01:29.710 --> 00:01:32.606
00:01:32.606 --> 00:01:33.590
00:01:33.590 --> 00:01:37.319
00:01:37.319 --> 00:01:49.338
00:01:49.861 --> 00:02:18.290
00:02:18.640 --> 00:02:21.900
00:02:21.900 --> 00:02:30.965
00:02:30.965 --> 00:02:37.759
00:02:37.759 --> 00:02:39.727
00:02:39.727 --> 00:02:44.319
00:02:44.319 --> 00:02:46.268
00:02:46.268 --> 00:02:49.439
00:02:49.439 --> 00:02:56.866
00:02:57.580 --> 00:03:00.111
00:03:00.111 --> 00:03:02.060
00:03:02.060 --> 00:03:05.610
00:03:05.610 --> 00:03:13.893
00:03:13.893 --> 00:03:21.950
00:03:21.950 --> 00:03:45.000
00:03:45.000 --> 00:04:06.653
00:04:06.653 --> 00:04:07.644
00:04:08.001 --> 00:04:10.150
00:04:10.150 --> 00:04:18.504
00:04:18.504 --> 00:04:20.502
00:04:20.502 --> 00:04:21.666
00:04:21.666 --> 00:04:31.720
00:04:31.720 --> 00:04:34.413
00:04:34.413 --> 00:04:36.716
00:04:36.716 --> 00:04:41.791
00:04:41.791 --> 00:04:45.730
00:04:46.081 --> 00:04:47.386
00:04:49.300 --> 00:04:50.723
00:04:50.723 --> 00:04:54.471
00:04:54.471 --> 00:04:59.430
00:04:59.430 --> 00:05:11.752
00:05:11.752 --> 00:05:23.439
00:05:23.439 --> 00:05:30.043
00:05:30.043 --> 00:05:39.209
00:05:39.841 --> 00:05:42.129
00:05:42.129 --> 00:05:45.360
00:05:45.360 --> 00:05:48.456
00:05:48.456 --> 00:05:50.300
00:05:50.300 --> 00:05:55.887
00:05:55.887 --> 00:06:02.680
00:06:02.680 --> 00:06:15.759
00:06:15.759 --> 00:06:22.480
00:06:22.480 --> 00:06:24.459
00:06:24.459 --> 00:06:25.685
00:06:25.685 --> 00:06:28.879
00:06:29.000 --> 00:06:53.899
00:06:53.899 --> 00:06:57.461
00:06:57.461 --> 00:07:13.627
00:07:13.627 --> 00:07:16.468
00:07:16.468 --> 00:07:19.117
00:07:19.740 --> 00:07:31.987
00:07:31.987 --> 00:07:34.937
00:07:34.937 --> 00:07:36.641
00:07:36.641 --> 00:07:40.615
00:07:40.615 --> 00:07:44.947
00:07:44.947 --> 00:07:49.983
00:07:49.983 --> 00:07:53.252
00:07:53.252 --> 00:07:56.144
00:07:56.163 --> 00:08:03.230
00:08:03.230 --> 00:08:08.817
00:08:08.817 --> 00:08:18.932
00:08:18.932 --> 00:08:22.463
00:08:22.463 --> 00:08:25.276
00:08:25.276 --> 00:08:26.742
00:08:26.742 --> 00:08:33.947
00:08:33.947 --> 00:08:37.202
00:08:37.202 --> 00:08:42.644
00:08:43.187 --> 00:08:51.667
00:08:51.667 --> 00:08:56.467
00:08:56.467 --> 00:08:58.477
00:08:58.477 --> 00:09:02.690
00:09:02.690 --> 00:09:03.753
00:09:03.753 --> 00:09:12.610
00:09:12.610 --> 00:09:21.176
00:09:21.176 --> 00:09:25.250
00:09:25.250 --> 00:09:28.542
00:09:28.542 --> 00:09:31.508
00:09:31.508 --> 00:09:34.123
00:09:34.123 --> 00:09:36.075
00:09:36.075 --> 00:09:40.114
00:09:40.114 --> 00:09:41.359
00:09:41.359 --> 00:09:42.123
00:09:42.163 --> 00:09:43.952
00:09:43.952 --> 00:09:48.960
00:09:48.960 --> 00:09:56.388
00:09:56.388 --> 00:09:59.302
00:09:59.302 --> 00:10:05.426
00:10:05.426 --> 00:10:08.802
00:10:08.802 --> 00:10:11.033
00:10:11.033 --> 00:10:13.647
00:10:13.647 --> 00:10:17.688
00:10:17.688 --> 00:10:20.943
00:10:20.943 --> 00:10:22.087
00:10:22.620 --> 00:10:29.000
00:10:29.020 --> 00:10:29.302
00:10:29.302 --> 00:10:33.035
00:10:33.035 --> 00:10:45.236
00:10:45.236 --> 00:10:47.548
00:10:48.392 --> 00:10:49.839
00:10:49.839 --> 00:10:53.086
00:10:53.086 --> 00:10:54.910
00:10:54.910 --> 00:10:56.501
00:10:56.501 --> 00:10:58.607
00:10:58.607 --> 00:10:59.510
00:10:59.801 --> 00:11:03.381
00:11:03.381 --> 00:11:15.039
00:11:15.039 --> 00:11:24.995
00:11:24.995 --> 00:11:28.432
00:11:28.913 --> 00:11:46.696
00:11:46.897 --> 00:11:56.196
00:11:56.196 --> 00:11:57.220
00:11:57.220 --> 00:11:58.282
00:11:58.282 --> 00:11:59.664
00:11:59.664 --> 00:12:02.591
00:12:02.591 --> 00:12:10.989
00:12:10.989 --> 00:12:12.693
00:12:12.693 --> 00:12:16.672
00:12:16.672 --> 00:12:24.881
00:12:25.263 --> 00:12:25.724
00:12:25.724 --> 00:12:34.941
00:12:34.941 --> 00:12:40.986
00:12:40.986 --> 00:12:44.464
00:12:44.644 --> 00:12:44.745
00:12:44.745 --> 00:12:59.663
00:12:59.663 --> 00:13:01.005
00:13:01.005 --> 00:13:03.331
00:13:03.371 --> 00:13:15.091
00:13:15.091 --> 00:13:16.943
00:13:16.943 --> 00:13:23.109
00:13:23.109 --> 00:13:23.850
00:13:23.850 --> 00:13:29.322
00:13:29.322 --> 00:13:30.225
00:13:30.225 --> 00:13:37.311
00:13:37.311 --> 00:13:39.422
00:13:40.224 --> 00:13:41.567
00:13:41.567 --> 00:13:51.113
00:13:51.113 --> 00:13:57.201
00:13:57.201 --> 00:13:59.251
00:13:59.251 --> 00:14:03.909
00:14:03.909 --> 00:14:06.278
00:14:06.278 --> 00:14:12.168
00:14:12.168 --> 00:14:19.606
00:14:19.606 --> 00:14:39.274
00:14:39.274 --> 00:14:40.702
00:14:41.203 --> 00:14:51.033
00:14:51.033 --> 00:14:57.082
00:14:57.082 --> 00:15:06.105
00:15:06.105 --> 00:15:07.046
00:15:07.046 --> 00:15:08.649
00:15:08.690 --> 00:15:13.899
00:15:13.899 --> 00:15:16.385
00:15:16.385 --> 00:15:21.700
00:15:21.700 --> 00:15:32.106
00:15:32.106 --> 00:15:37.717
00:15:37.717 --> 00:15:40.889
00:15:40.889 --> 00:15:48.447
00:15:48.447 --> 00:15:55.620
00:15:57.342 --> 00:16:05.038
00:16:05.038 --> 00:16:05.500
00:16:05.500 --> 00:16:08.327
00:16:08.327 --> 00:16:10.414
00:16:10.414 --> 00:16:11.799
00:16:11.799 --> 00:16:17.437
00:16:17.437 --> 00:16:33.748
00:16:34.148 --> 00:16:39.498
00:16:39.498 --> 00:16:40.820
00:16:40.820 --> 00:16:44.174
00:16:44.174 --> 00:17:04.039
00:17:05.742 --> 00:17:16.460
00:17:16.460 --> 00:17:19.957
00:17:19.957 --> 00:17:24.425
00:17:24.425 --> 00:17:37.669
00:17:37.669 --> 00:17:47.968
00:17:47.968 --> 00:17:52.375
00:17:52.375 --> 00:17:53.317
00:17:53.317 --> 00:18:01.660
00:18:02.862 --> 00:18:11.753
00:18:11.753 --> 00:18:18.660
00:18:18.660 --> 00:18:26.112
00:18:26.112 --> 00:18:30.338
00:18:30.338 --> 00:18:30.640
00:18:30.640 --> 00:18:32.645
00:18:32.645 --> 00:18:37.660
00:18:38.101 --> 00:18:42.214
00:18:42.214 --> 00:18:45.002
00:18:45.483 --> 00:18:48.450
00:18:48.450 --> 00:18:51.315
00:18:51.840 --> 00:18:57.298
00:18:57.298 --> 00:18:57.660
00:18:57.660 --> 00:19:04.459
00:19:04.459 --> 00:19:06.286
00:19:06.286 --> 00:19:10.888
00:19:10.888 --> 00:19:12.411
00:19:12.411 --> 00:19:13.252
00:19:13.252 --> 00:19:18.825
00:19:18.825 --> 00:19:20.967
00:19:21.220 --> 00:19:24.445
00:19:24.445 --> 00:19:35.548
00:19:35.548 --> 00:19:58.585
00:19:58.585 --> 00:20:06.369
00:20:06.369 --> 00:20:17.084
00:20:17.125 --> 00:20:18.548
00:20:18.548 --> 00:20:26.128
00:20:26.128 --> 00:20:37.148
00:20:37.148 --> 00:20:44.744
00:20:44.744 --> 00:20:56.886
00:20:56.886 --> 00:20:57.167
00:20:57.900 --> 00:21:17.407
00:21:17.407 --> 00:21:22.049
00:21:22.049 --> 00:21:32.833
00:21:32.833 --> 00:21:34.885
00:21:34.885 --> 00:21:37.890
00:21:37.890 --> 00:21:41.465
00:21:41.465 --> 00:21:49.387
00:21:49.387 --> 00:21:53.230
00:21:53.230 --> 00:21:59.988
00:22:00.640 --> 00:22:09.167