Feb. 21, 2025

Crypto Branding and the Meme Coin Economy with Ben Huh, Co-founder of Orange DAO

What if internet memes were the new crypto luxury brand, driving financial speculation with the same fervor as high-end fashion?

This week on The Index, we take a deep dive into everything crypto with Ben Huh, the co-founder of Orange DAO. Ben offers a unique perspective on how meme coins like Bonk are not just digital jokes but significant players in the evolving participatory financial system. He discusses the speculative nature of these coins, which operate more on sentiment than tangible utility, and the critical role of community and brand affinity in anchoring their value.

While meme coins are on the rise, launching a successful crypto project demands more than just a catchy name. It's a strategic dance through distribution channels and realistic market expectations. Ben sheds light on the careful planning behind token launches, stressing the importance of grounding them in stable valuations and widespread distribution rather than hype. He also shares insights on current trends, such as the minimal use of venture capital allocations in bootstrap companies and the psychological waves caused by token unlocks on platforms like Solana.

For those building the future of blockchain, choosing the right ecosystem is a make-or-break decision. Ben reveals the intricacies of selecting between Polkadot's high barriers and Solana's allure of accessibility. He also offers guidance for crypto founders pitching to investors, emphasizing the craft of compelling storytelling over the common reliance on credentials. The discussion touches upon the dynamic experience of accelerator programs, the art of succinct pitching during demo days, and the power of networking—essential tools for both new and seasoned entrepreneurs aiming to make their mark.



Orange DAO: https://www.orangedao.xyz/
Follow on X: https://x.com/OrangeDAOxyz

Show Links

The Index
X Channel
YouTube


Host - Alex Kehaya

Producer - Shawn Nova

 

 

Chapters

00:00 - Crypto Entrepreneurs Discuss Meme Coins

10:18 - Building and Launching Successful Crypto Projects

19:10 - Evaluating Crypto Founders and Accelerating Growth

30:57 - The Power of Open Source Innovation

Transcript



00:00:36.280 --> 00:00:39.128
Hey everyone, it's Alex Cahaya from the Index Podcast.

00:00:39.128 --> 00:00:45.328
I want to tell you about Mantis, a groundbreaking platform that's simplifying the way we interact across blockchains.

00:00:45.328 --> 00:00:49.517
If you're a developer or just into DeFi, you'll want to pay attention.

00:00:49.517 --> 00:01:01.472
Mantis enables trust-minimized transactions across different chains, letting you trade or execute actions seamlessly while getting the best possible outcome, all without the usual complexities.

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Imagine being able to move assets and settle transactions across blockchains easily, with maximum value extraction, all while staying secure and decentralized.

00:01:11.694 --> 00:01:14.966
That is what Mantis is bringing to the table.

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Mantis is an official sponsor of the Index podcast, and their founder, Omar, and I regularly host a new live stream series on X called Everything SVM.

00:01:24.447 --> 00:01:37.602
We have these live streams weekly and if you want to keep up with what's happening in the Solana ecosystem, especially as it relates to the new innovative deployments of the Solana virtual machine, you should tune into this live stream.

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Check them out at mantisapp and follow them on X at mantis, M-A-N-T-I-S.

00:01:45.355 --> 00:01:46.576
At the Index.

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We believe that people are worth knowing and we thank Mantis for enabling us to tell the stories of the people who are building the future of the internet.

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We'll see you on the other side.

00:02:03.042 --> 00:02:06.859
Welcome to the Index podcast hosted by Alex Cahaya.

00:02:06.859 --> 00:02:13.623
Plug in as we explore new frontiers with entrepreneurs, builders and investors to the Index.

00:02:13.623 --> 00:02:17.247
I'm your host, alex Kahaya, and this week.

00:02:35.000 --> 00:02:45.681
I'm excited to be joined by Ben Ha, co-founder of Orangedale, one of the largest communities of crypto founders committed to fostering the growth and innovation of blockchain startups.

00:02:45.681 --> 00:02:51.413
Ben, we share a mutual friend who has been a frequent guest here and a whole award.

00:02:51.413 --> 00:02:54.949
Really appreciate her referring you here and thanks for being on the show.

00:02:55.539 --> 00:02:55.841
Hey, thanks.

00:02:55.882 --> 00:02:59.205
Alex Glad to be here, so let's just kick things off.

00:02:59.205 --> 00:03:06.961
Can you just, for people who don't might not know, you just kind of give your TLDR story background and then like talk about Orangetail?

00:03:07.462 --> 00:03:07.864
Yeah, sure.

00:03:07.864 --> 00:03:14.187
So right now I am one of the co-founders of a fund that invests in early stage crypto companies.

00:03:14.187 --> 00:03:16.135
We run an accelerator program twice a year.

00:03:16.135 --> 00:03:20.548
We're about 15 companies each and we invest in the earliest stages.

00:03:20.548 --> 00:03:29.544
This community, called Orangetail, came from a bunch of former or YC founders, and so we're all venture-backed, experienced founders.

00:03:29.544 --> 00:03:37.701
Most of us went through YC and we are now building in the crypto space because we feel that there's a need to help other founders to succeed and learn how to grow there.

00:03:37.701 --> 00:03:42.961
Prior to that, I worked at Y Combinator for Sam Altman, who everybody knows now.

00:03:42.961 --> 00:03:50.920
Prior to that, I ran a company called the Cheeseburger Network, which was one of the first companies that ever brought internet memes to the masses.

00:03:50.920 --> 00:03:55.991
So we ran sites like I Can Ask Cheeseburger Fail Blog Know your Meme?

00:03:55.991 --> 00:03:57.681
Technically, I guess I'm one of the.

00:03:57.983 --> 00:03:58.604
OG meme lords.

00:03:58.604 --> 00:04:01.450
That's amazing, it's super relevant.

00:04:01.450 --> 00:04:10.793
I mean, memes have been going obviously nuts this year with Pumped Up Fun and I honestly haven't played around with it at all because I'm just not that much of a gambler.

00:04:10.793 --> 00:04:18.553
You know, I've done a bunch of angel investing too, but always in like things that I understood were products and had revenue.

00:04:18.553 --> 00:04:20.245
You are so rational, alex.

00:04:20.600 --> 00:04:21.925
You're just going to miss out on everything.

00:04:21.925 --> 00:04:23.165
Good luck staying poor, apparently.

00:04:23.165 --> 00:04:27.071
So I'm the same way, right, I'm just like, okay, what is the utility of this meme coin?

00:04:27.071 --> 00:04:30.389
And you know, emphasis on meme, less on coin, right.

00:04:30.389 --> 00:04:32.848
So like, what is it supposed to do?

00:04:33.240 --> 00:04:36.630
And I think there's a lot of interesting kind of theories around it.

00:04:36.630 --> 00:04:52.600
One of the best theories that I've been given is actually by one of our portfolio companies and he was building like a platform for people to like collect meme coins, kind of in a fun, like a game-like way, and his vision, or his theory, is that meme coins are the luxury brands of the future.

00:04:52.600 --> 00:04:56.209
And I'm like, okay.

00:04:56.209 --> 00:04:58.696
So like, what's the value of a Supreme sticker?

00:04:58.696 --> 00:05:02.625
Right, when you see Supreme on a crowbar, what's the value of that crowbar?

00:05:02.625 --> 00:05:05.012
Right, it's the brand itself.

00:05:05.012 --> 00:05:20.338
And he thinks that, because we are living in a participatory financial system now, where ownership and having a piece of it is more important than anything else, that there are people just forming affiliations with brands and affinities around brands and that's what meme coins really are valued around.

00:05:21.019 --> 00:05:23.987
So 99% of these things go to zero like almost instantly, right.

00:05:23.987 --> 00:05:40.069
But there are a few that have hit multi-billion dollar valuations, like Bonk, right, like I knew the Bonk team dude, I've known all those guys, like a lot of those people that started Bonk, for years before they even started Bonk, and I knew when they started Bonk but I was like I don't know about this meme thing and that's like when was it?

00:05:40.069 --> 00:05:42.851
Like less than you know 30 million market cap.

00:05:42.851 --> 00:05:46.644
What I'm seeing happen is like these things reach huge valuations.

00:05:46.644 --> 00:05:49.434
A bunch of the original people make a ton of money.

00:05:49.434 --> 00:05:51.321
Some of them are serious builders.

00:05:51.321 --> 00:05:53.146
Like the Bonk people are serious builders.

00:05:53.146 --> 00:05:56.408
A lot of the guys that helped start that are very serious builders.

00:05:56.408 --> 00:05:59.560
They're building companies around it and there's like a whole ecosystem.

00:05:59.581 --> 00:06:14.021
But then you get things like I don't know and maybe I'm wrong about W, but like with is one that comes to mind right, where it still has a pretty huge market cap, but that one feels more like a luxury brand than like a product meme company, right, or like something that's like got an ecosystem of tools around it.

00:06:14.622 --> 00:06:22.464
And in that case you know, maybe like and I don't know if this has happened or not, but maybe, like the original people, they make tens of millions of dollars.

00:06:22.464 --> 00:06:25.290
They just like sell and take their money and run.

00:06:25.290 --> 00:06:38.189
But then there's like a bunch of people who participated early and there's this like, there's this dynamic where they're like flipping coins and taking profits but also like being a part of that brand and community and they hold a ton of it and they're like rich.

00:06:38.189 --> 00:06:41.807
And so then then you start getting into like okay, what are they going to do with that money?

00:06:41.807 --> 00:06:44.651
Right, like, are they going to invest in other startups?

00:06:44.651 --> 00:06:48.735
Are they going to buy things related to WIF or start things around it?

00:06:48.735 --> 00:06:52.156
I don't know, I think most people are going to sit there and like speculate.

00:06:52.156 --> 00:07:07.985
Maybe some of these things like organically happen, where you start actually getting some kind of brand participation around it and and Bach actually to your point is, or to your friend's point is actually, I think, also like a premium brand as on top of having product.

00:07:08.367 --> 00:07:10.012
We have been conditioned to think about brands.

00:07:10.012 --> 00:07:11.985
We've been marketed to by brands.

00:07:11.985 --> 00:07:15.521
But if you're going to build a brand around the coin, what are you supposed to do?

00:07:15.521 --> 00:07:17.567
Right, like we don't know, there's no playbook.

00:07:17.567 --> 00:07:19.540
You can do the board apes route.

00:07:19.540 --> 00:07:26.910
Right, you can turn into a game, you can make him some utility, but, like, arguably that has that has gone just kind of sideways and not really up for them.

00:07:27.509 --> 00:07:31.975
A lot of that has to do with just the crypto bull cycle and the bear cycle that we're coming out of right now.

00:07:31.975 --> 00:07:44.759
If you're going to be a luxury brand for a generation of people and you can't hold it in public, you can't ship it to someone, you can't tangibly have it in your hands what is luxury?

00:07:44.759 --> 00:07:45.858
Right?

00:07:45.858 --> 00:08:04.629
And I think what we're seeing is that these entrepreneurs will have to figure that out and, just like anything in a crowded marketplace where there's a power law distribution, only like one-tenth of 1% of these tokens will figure that out, but if they do, it'll have really, really good outcomes for whoever is in the ecosystem.

00:08:04.629 --> 00:08:09.028
For the 99.9% of tokens, they're probably not worth anything.

00:08:09.589 --> 00:08:17.630
There's also this weird crypto-specific dynamic that enables the liquidity and enables the staying power of the valuation.

00:08:17.630 --> 00:08:20.564
Some of these things that just go up and then they get rugged.

00:08:20.564 --> 00:08:26.492
And I put air quotes around rugs because I think that term is used super loosely right, some things are actual scams.

00:08:26.492 --> 00:08:30.144
Some things are just failures, right, like I'm sorry, that's not a rug, that's.

00:08:30.144 --> 00:08:32.173
The person who failed is not a scammer.

00:08:32.212 --> 00:08:37.427
They tried they weren't successful for whatever their reason or so, like, what gives it staying power?

00:08:37.467 --> 00:08:40.192
like, why is bonk so sticky?

00:08:40.192 --> 00:08:42.024
Why is whiff and even something more?

00:08:42.024 --> 00:08:43.326
Whiff is like even a better.

00:08:43.326 --> 00:08:45.852
I back to it because I haven't seen any products around it or anything.

00:08:45.852 --> 00:08:55.990
But I kind of get why it's sticky, because there have been builders who worked for free in the ecosystem for forever and then it took off with, like the Sagaphone thing and all that stuff.

00:08:56.299 --> 00:09:01.124
But let's look at the mother of all meme coins Doge.

00:09:01.124 --> 00:09:04.986
Yes, alex, you're on the same page.

00:09:04.986 --> 00:09:06.607
How, how Right?

00:09:06.607 --> 00:09:12.231
Okay, first of all, it's a Litecoin fork, right, it's not even on a chain that people are using.

00:09:12.231 --> 00:09:14.693
It's a Litecoin fork, okay.

00:09:14.693 --> 00:09:16.254
Most people have no idea what the hell.

00:09:16.254 --> 00:09:19.076
That is right, because Litecoin doesn't really even exist anymore.

00:09:19.076 --> 00:09:23.182
It has no utility.

00:09:23.182 --> 00:09:25.006
It has no supply cap, right, like?

00:09:25.006 --> 00:09:26.111
You can just keep minting Doge.

00:09:26.111 --> 00:09:29.554
You can inflate that to as big as the blockchain can get.

00:09:29.554 --> 00:09:33.716
Yet here it is, with the world's richest man pumping it.

00:09:33.716 --> 00:09:35.312
Like what the hell is going on with that?

00:09:35.312 --> 00:09:43.714
So if whatever the Doge playbook is, which is just talk about, it seems to be the most accepted method right now.

00:09:43.714 --> 00:09:44.537
Just talk about it.

00:09:44.537 --> 00:09:47.293
As long as people are talking about it, people will buy it.

00:09:47.293 --> 00:09:49.087
That's what we've come to at this point.

00:09:49.087 --> 00:09:53.817
That's like generation one of meme coins we haven't figured out what the next generation is.

00:09:55.865 --> 00:10:05.537
I do think it's something like Bonk, though Like Bonk they've got like eight products that are some of them like BonkBot, which I think is a separate team is you know, they're making millions every month on that.

00:10:05.537 --> 00:10:07.292
I think their revenue is pretty serious.

00:10:09.644 --> 00:10:10.326
Can you sustain that?

00:10:10.326 --> 00:10:11.730
Is there a competitive advantage to that?

00:10:11.730 --> 00:10:13.294
Can they hold onto it Holding bonk?

00:10:13.294 --> 00:10:13.956
What does that do for you?

00:10:13.956 --> 00:10:17.852
If you're an OG bonk holder, does that make you feel better?

00:10:17.852 --> 00:10:29.249
It seems to me right now the meme coin market is generally around speculation and feelings than it is about utility, and so it feels to me that if you're going to generate utility, it can't be hard.

00:10:29.249 --> 00:10:30.730
Like you can't make them work.

00:10:30.730 --> 00:10:36.173
Like a lot of the DeFi coins from the last generation, like let's look at OM, for example.

00:10:36.173 --> 00:10:40.596
Like you had to do a quest to get OM right.

00:10:40.596 --> 00:10:47.903
You had to like jump through hoops and part of it could be fun, but there was a lot of like you know mental math that people are doing.

00:10:47.903 --> 00:10:50.332
It's like it kind of works like this and I'm like does anyone really understand?

00:10:50.332 --> 00:10:58.370
Like it was pretty funny to watch from the outside going why are people trying so hard to get this thing, and is that the value?

00:10:59.264 --> 00:11:00.831
I think it is part of the value.

00:11:00.831 --> 00:11:23.056
But I think in the case of Bonk, just like sticking with that example people who hold Bonk maybe like the OGs, they are incentivized to build things around it that are sustainable businesses where Bonk is not necessarily a utility of it, it's just part of the brand, like BonkBot's branded Bonk, and maybe it has some buy burn thing or like if you hold stakes in Bonk you can get a discount or something.

00:11:23.056 --> 00:11:48.437
But like, really it's just a useful product and because it's a self-sustaining brand in and of itself, it spreads bonk awareness because it's related somehow, like even though, even though it's not directly related to, like, utility of bonk, it's a sustainable business that's branded bonk something, and therefore, the more of those kinds of things that you have, the more attention goes to bonk.

00:11:48.437 --> 00:11:55.509
What if it was bonkfun and it was like a pump fun thing, right, and like millions of people were using it and it generated 350 million in revenue?

00:11:55.509 --> 00:11:56.793
It probably would help Bonk.

00:11:56.793 --> 00:11:58.437
It would help Bonk for sure.

00:11:58.945 --> 00:12:01.851
Step one is like catch lightning in a bottle, right.

00:12:01.851 --> 00:12:07.471
So for Bonk, having gotten to this situation like they did something right, they got lucky, and all of the above.

00:12:07.471 --> 00:12:11.538
The next step is like okay, how do you capture the second lightning in a bottle?

00:12:11.538 --> 00:12:14.332
You have to figure out like, okay, we did something good.

00:12:14.332 --> 00:12:17.352
Now that people have high expectations, I've got to exceed those expectations.

00:12:17.352 --> 00:12:18.115
What's next?

00:12:18.655 --> 00:12:20.509
Yep, and I think that's the thing you're talking about.

00:12:20.509 --> 00:12:23.993
That's still getting figured out, like phase one capture lightning in a bottle.

00:12:31.884 --> 00:12:35.904
There are some people who know how to do it and even have done it repeatedly, and there's everybody else who's just kind of like in the trenches, you know, launching a random coin.

00:12:35.904 --> 00:12:42.782
And I also think that, for the vast majority of people, people see just how the what the outcome was and then they copy the outcome right, Because that's the easiest to see.

00:12:42.782 --> 00:12:45.668
We have a token that looks like this, with this logo, with this type of name.

00:12:45.668 --> 00:12:51.638
I'm going to make a fork of it on whatever mean point platform and I'm going to actually distribute it to my people.

00:12:51.638 --> 00:12:55.049
If you're a repeat entrepreneur, you know that it's actually backwards.

00:12:55.049 --> 00:12:56.413
You got to figure out the distribution first.

00:12:56.413 --> 00:12:59.221
How is this token going to get to market before you even create what it is?

00:12:59.221 --> 00:13:08.957
You can design the token for the distribution, not the other way around, and what 99% of people do is they think about okay, success looks like this at the end.

00:13:08.957 --> 00:13:12.751
Let's copy the end, and it's the beginning that you have to figure out.

00:13:13.504 --> 00:13:16.599
Yeah, I think it's something that people don't think about at all.

00:13:16.820 --> 00:13:25.331
Like a lot of founders are not thinking about distribution and I mean, dude, it's one of the reasons why I have this show is it's like it's my own distribution channel to a big audience.

00:13:25.811 --> 00:13:28.274
I actually know a guy who I think has really figured this out.

00:13:28.274 --> 00:13:46.091
I'm not going to say his name publicly just yet Cause he hasn't like announced it yet, but this guy has helped launch a number of tokens, not just like meme coins, but also just regular, like utility tokens for projects, and seems to have, you know, repeated success at getting like pretty solid, stable valuations out of the gate.

00:13:46.091 --> 00:14:17.698
Right, like these are not things that go like to a billion dollars I mean, you have to be a really huge project to just like launch and go to that and stay there but these are things that have launched as mediums or utilities and gone to like a few hundred or a hundred or whatever and like stayed within a range right For like a new project to do that and sustain a decent valuation over time with like a little bit of liquidity, is, like, I think, the goal, and a lot of people think that it's the opposite right, that it's like, hey, let's get as huge evaluation as possible, and in my experience, it typically ends pretty badly.

00:14:18.059 --> 00:14:24.587
A bunch of people thought it was going to be something else than what you intended to be, or you intended to be something that you couldn't deliver on.

00:14:25.089 --> 00:14:42.331
Yeah, yeah, yeah, it's like a stable launch is like the market has realistic expectations and more of a long-term view of what you just launched, which is what you want, yeah, and I think one of the interesting things, too, about going back to the meme coin example, though, too, is it's like I think we're starting to see a pattern of two things.

00:14:42.491 --> 00:14:56.950
One is like bootstrap companies that have raised almost no money, like maybe they did a small angel round, but typically they have done nothing and they're more founders are not necessarily specific to crypto, but just generally speaking, are building bootstrap businesses.

00:14:56.950 --> 00:15:10.033
And then the other piece is that, if you're doing a token, you're doing as much as little like VC allocation as possible and getting distribution of that token as fast as possible and as broadly as possible.

00:15:10.033 --> 00:15:27.894
You see this like a narrative about Solana right now, with, like the overhang of these unlocks that are coming and relatively they're tiny compared to like some of these other up and coming chains and also from what's happened in the past, but it's still kind of like psychologically hangs over the market, and so instead, you just like rip the bandaid off.

00:15:28.306 --> 00:15:30.972
It's like the saliency bias right, because you can see it coming.

00:15:30.972 --> 00:15:33.792
You don't think about the things that you can't see coming right.

00:15:33.792 --> 00:15:41.596
The 1% unlock is going to be minor compared to the 20% unlock that you don't know about, or 20% dump that people are going to do who aren't under unlocks.

00:15:41.596 --> 00:15:44.855
But it's just like you're going to hyper-focus on the thing that, because the data is real.

00:15:45.254 --> 00:15:54.302
All right, let's go back to OrangeJow, because I think this knowledge that you have, that we've been talking about, directly reflects on how you can help founders right, because founders need to think about this stuff.

00:15:54.302 --> 00:15:57.989
So how does that work in your community, in the accelerator?

00:15:58.491 --> 00:16:01.023
We have open applications right now for the accelerator program.

00:16:01.023 --> 00:16:05.956
We write up to $300,000 into the company, whether it's into tokens or equity.

00:16:05.956 --> 00:16:11.639
Like we're agnostic, whatever helps the founder the most and what we're trying to do is figure out what you've got.

00:16:11.639 --> 00:16:16.363
What insight do you have about the business that you're building and can you actually ship code?

00:16:16.363 --> 00:16:17.003
Can you ship product?

00:16:17.003 --> 00:16:17.886
Can you get distribution?

00:16:17.886 --> 00:16:21.356
What traction can you actually create in a short amount of time?

00:16:21.356 --> 00:16:26.889
Right, because we've seen over the years as founders you know I founded multiple companies.

00:16:26.889 --> 00:16:40.376
I've, you know, been a part of Y Combinator, both as staff and as well as like going through the program what shows me the potential of a founder Is their ability to navigate kind of hurdles and do them quickly.

00:16:41.024 --> 00:16:54.690
Yeah, it's a really tough thing to do and I think, like small teams my experience small teams who actually ship product like rapidly and kind of regularly and that's the thing that you're seeing get marketed, those are the best ones.

00:16:54.690 --> 00:17:04.659
Like, the longer I've been doing angel investing, the easier it's been to recognize that pattern of like hey, are these guys just like a bunch of ideas or do they actually have, you know, working?

00:17:04.680 --> 00:17:05.361
The ability to execute.

00:17:05.884 --> 00:17:06.930
Yeah, the ability to execute.

00:17:08.185 --> 00:17:10.592
Do you know about the whole two pizza team theory?

00:17:10.592 --> 00:17:19.074
No, okay, so this was like, popularized by Amazon, and the idea is that your most effective team can be fed with two pizzas.

00:17:22.098 --> 00:17:26.576
Yeah, you know who else actually told me basically that same thing is Eric Schmidt.

00:17:26.576 --> 00:17:27.478
He's not bad at all.

00:17:27.478 --> 00:17:30.827
Yeah, it's funny Like I met him through a mutual friend.

00:17:30.827 --> 00:17:39.155
We had lunch one time, which is like not meant to be a flex or anything, it just happened and uh and I've like never actually talked about this publicly.

00:17:39.175 --> 00:17:50.157
But he said two things to us and one was like you need that team, that you can just like lock your team in a room with a couple of boxes of pizza and they just like ship a product, Like that's basically it.

00:17:50.726 --> 00:17:51.951
You know what my favorite team is.

00:17:51.951 --> 00:18:02.366
It's like I turn around and I'm like, hey, the throughput of data is super high compared to the amount of words I'm using, right, so, like you know, you're in a good place.

00:18:02.366 --> 00:18:07.618
When you turn around to team, it's like, hey, I think that thing blah, blah, blah is like needs to be a little bit this.

00:18:07.618 --> 00:18:09.204
And they're like oh, yeah, okay, hold on.

00:18:09.204 --> 00:18:10.891
How about this Cool Done?

00:18:10.891 --> 00:18:13.500
Like it doesn't need to be perfect.

00:18:13.500 --> 00:18:15.003
You don't have perfect information.

00:18:15.003 --> 00:18:17.108
What needs to happen is now.

00:18:17.609 --> 00:18:22.247
And, like, as CEO, the hard challenge is like knowing when and what is the most important.

00:18:22.247 --> 00:18:35.309
Because if you look back on, like your career as CEO right, you do a lot of stuff, you make a lot of decisions, but what made the company successful is actually like a tiny subset of decisions.

00:18:35.309 --> 00:18:39.309
Everything else was like just exploration or noise or like help to get there.

00:18:39.309 --> 00:18:53.204
And like I can look back at my career and probably look at like 10 decisions I've made that really made my career and everything else was like kind of irrelevant right or just like had marginal effect.

00:18:53.224 --> 00:18:53.846
I think about that all the time.

00:18:53.846 --> 00:19:04.605
I mean I look at my decision to come to solana back in uh 21 was exactly that you know yeah, what great people I've had some people tell me like, oh, you know, you got lucky, and I'm like, no, that's not at all what happened.

00:19:04.866 --> 00:19:09.276
Like you, spent years trying to figure out what is going on here.

00:19:10.117 --> 00:19:31.614
Yeah, accumulating information and connections to the point where, like when I was like deciding to, I was at this company called Orchid and I was running my advisory and investment firm with my partner, brian at the same time, and I was like you know, I'm going to leave Orchid, I'm going to go find another home to like do you know most of my work, and I was going to just run the advisory firm in an L1 ecosystem and try to work with teams and invest in them.

00:19:31.614 --> 00:19:43.772
I researched really heavily a bunch of the L1s and I kind of narrowed it down to Polkadot and Solana and I had met Raj and Toli a few years before, and this is late 2020, early 21.

00:19:43.833 --> 00:19:45.154
So yes, this is unclear.

00:19:45.154 --> 00:19:49.248
It's very unclear at the time, right because polka dot yeah, so polka dot looked good.

00:19:49.509 --> 00:19:56.832
I talked to maybe 50 teams in each between each ecosystem and also the.

00:19:56.832 --> 00:20:11.394
You know the people leadership at polka dot and and like went through the whole like recruiting process and stuff and then and then talked to raj and toli and a few others at Solano labs and I, just where I landed, was like Polkadot, the barrier to entry for builders was way too high.

00:20:11.394 --> 00:20:15.820
You know, with the, with the parachain auction process, like there were some seriously talented people.

00:20:15.820 --> 00:20:17.125
I loved all the founders.

00:20:17.846 --> 00:20:27.493
Yeah, Cause cause the thing about founders a lot of them are not put off by the difficulty, but what happens is that if the difficulty is too high, like your average user or average developer won't do it.

00:20:27.493 --> 00:20:50.588
My general partner at the fund, Don, and I kind of have this term called schlep blindness, Like schleping the term for like just grunt work right, and so a lot of founders are like we don't care about the pain of like what the work is, because we know the destination is important, but we only make up a tiny fraction of the market and so people like us who have schlep blindness will look at Polkadot and be like cool, no problem.

00:20:51.431 --> 00:20:56.847
Yep, it's like a badge of honor, right, and it's part of the Solana ecosystem's branding.

00:20:56.847 --> 00:21:03.208
It's like chewing glass right, there was always this meme about chewing glass, but the big difference was, yeah, some of the things are hard.

00:21:03.208 --> 00:21:06.090
Learning Rust is actually not that hard, but people thought it was hard.

00:21:06.090 --> 00:21:12.676
So it was like good branding to attract like the founders and builders with like the chip on the shoulder wanting to do like new, innovative things.

00:21:12.676 --> 00:21:22.817
But the reality was it wasn't that hard and over time, they just did a great job in developing the ecosystem and they had the right balance of like shipping product aggressively.

00:21:22.817 --> 00:21:27.549
And actually we're seeing it play out on the timeline right now where people are talking about I had my live stream yesterday.

00:21:27.569 --> 00:21:38.241
We were talking about this how, like the Onza team is like kind of self-deprecating right now about like Agave the validator because it's a mono repo, it's a huge amount of code and it's kind of hard to work with and stuff like that.

00:21:38.241 --> 00:21:42.108
But the thing they did was ship in public in an open repo.

00:21:42.108 --> 00:21:47.084
That got everybody to market, got them to market, got the network to market, got the builders to market.

00:21:47.084 --> 00:21:50.172
And yeah, they may have sacrificed the perfect thing.

00:21:50.172 --> 00:21:53.528
But the opposite side of that is like you just never ship anything.

00:21:53.528 --> 00:22:01.644
That's another thing to watch out with founders and like startups is like yeah, these people can live on two boxes of pizza but like are they letting perfect be the enemy of the good?

00:22:01.644 --> 00:22:13.981
And I think sometimes you can't really fully see that until they've gone through like a pre-seed stage because you got to get them working to like really know, it's like a very hard thing to suss out if they're going to be that team or like the Tolly and Raj team.

00:22:14.162 --> 00:22:18.152
You're putting the finger right on like the crux of what makes our job hard.

00:22:18.152 --> 00:22:22.968
Orange has invested in like the very earliest stages, sometimes like they don't even have a company.

00:22:22.968 --> 00:22:28.327
We're waiting for them to be incorporated so I can give them money At that stage, especially if they haven't done anything before.

00:22:28.327 --> 00:22:32.208
There's no track record for us to look at that is actually relevant to the type of company that you're building.

00:22:32.208 --> 00:22:45.765
They might have worked at a company that gave them experience in that, but shipping code on your own in your own basement at 3am, that's a different type of human being and we don't know that.

00:22:45.785 --> 00:23:00.884
And what the program does is like we make sure that you have a goal at the end of the three month program so that when you're going to be on stage standing in front of hundreds of investors, that you want to be the one of the top performers of that class in terms of like moving, your whatever metric that you wanted to deliver on, whether it's like customers or revenue or like.

00:23:00.884 --> 00:23:17.140
You know you've got to hit a bunch of milestones, but that social pressure, that peer pressure to compete with your classmates who are your closest friends, now to actually go build something and ship, it is incredibly motivating and it's long enough, right, it's like three months is long enough.

00:23:17.140 --> 00:23:22.270
That you not become this like you find a gear that you didn't have before, right.

00:23:22.270 --> 00:23:34.566
But when we're letting people in, when we're evaluating them that's one of the questions we ask is like what have they shown in terms of their buildership and can they find a new gear when they're in the program, or is the pressure going to crush them?

00:23:35.429 --> 00:23:35.569
Yep.

00:23:35.569 --> 00:23:37.744
What is the program actually like?

00:23:37.744 --> 00:23:38.788
Is it in person?

00:23:39.308 --> 00:23:41.045
It's hybrid, so it's partly in person.

00:23:41.045 --> 00:23:43.967
It's usually in person in multiple locations because of the way crypto works.

00:23:43.967 --> 00:23:45.731
So we start the program in San Francisco.

00:23:45.731 --> 00:23:47.205
So there's three weeks in San Francisco.

00:23:47.205 --> 00:23:52.772
We want to reset everybody's expectation of ambition.

00:23:52.772 --> 00:23:54.885
We're just going to crank up that dial.

00:23:54.885 --> 00:24:05.113
Hey, now you are with the best founders in this industry and when you look around, some of these people might become billionaires Right.

00:24:05.113 --> 00:24:06.285
Look around the room.

00:24:06.285 --> 00:24:07.846
They're going to ship faster than you.

00:24:07.846 --> 00:24:09.984
They're going to go out and get more.

00:24:09.984 --> 00:24:10.888
They're going to get more done.

00:24:11.259 --> 00:24:12.444
So what are you going to not do?

00:24:12.444 --> 00:24:13.489
What are you going to focus on?

00:24:13.489 --> 00:24:15.405
Like, what is it that you want to hit?

00:24:15.405 --> 00:24:28.586
And we can validate with them and say that seems like a worthwhile goal or that's a bullshit goal that's not going to actually help you raise money.

00:24:28.586 --> 00:24:31.513
Like we'll give you that information because we've talked to so many investors, seen so many companies and built companies ourselves.

00:24:31.534 --> 00:24:32.395
Then, like, there's a weekly check-in.

00:24:32.395 --> 00:24:36.345
There's goals and we talk about them, we try to unblock them, we try to like, help them figure out, like, what it is that they need to focus on.

00:24:36.345 --> 00:24:39.172
And then there's like the, and then, towards the end, we start to work on the pitch.

00:24:39.172 --> 00:24:47.601
And the pitch is like super freaking simple.

00:24:47.601 --> 00:24:57.635
It starts from a one-liner, literally one sentence, as to who you are, and the vast majority of founders struggle to take all of the complexity, all of the vision that they have to sharpen it to the tip of a spear that will capture people's attention.

00:24:57.635 --> 00:25:08.232
It takes weeks to actually turn that one-liner that we believe is differentiated enough that will captured people's attention, into an entire presentation and a pitch to investors.

00:25:08.232 --> 00:25:10.556
And then it culminates in Demo Day.

00:25:11.559 --> 00:25:12.943
I totally agree with that one-liner.

00:25:12.943 --> 00:25:13.645
I'm curious.

00:25:13.645 --> 00:25:17.382
So for me, with all my companies, I've got two right now.

00:25:17.382 --> 00:25:24.287
I've got the Index Studios, which is this show, and then I've got ABK Labs, which is my startup.

00:25:24.287 --> 00:25:29.871
We can talk about that later but with my show I like the Simon Sinek thing for the one-liner and then it leads in.

00:25:29.871 --> 00:25:41.409
That's how you start the story, and then it leads into what it is, and so for the show it's, I believe people are worth knowing and I want to tell the stories of the people building the future of the internet, and everything we do at this company is about that.

00:25:41.528 --> 00:25:48.401
It's the podcast, it's it's.

00:25:48.401 --> 00:25:49.284
It's the podcast, it's the live streams.

00:25:49.284 --> 00:25:50.849
We have a thing called everything SVM, which is like all about Solana.

00:25:50.849 --> 00:25:51.230
It's a live stream.

00:25:51.230 --> 00:25:54.643
We have a thing called everything bagel, which is, with bagel network, all about AI and like the future of AI and like cutting edge research.

00:25:54.643 --> 00:25:58.800
We bring on guests and founders and stuff who were like working in that space, all open source.

00:25:58.800 --> 00:26:19.643
And then we do like product reviews and like some more scripted work that I've started doing just to like help spread the word of the people and like what they're building and their why, and so I try to get people to talk about and actually we should talk about that, for you is like what your why is with Orange Dow I think that's like a big part of how I educate my listeners on why this matters and then with ABK Labs, it's just build together.

00:26:19.903 --> 00:26:25.351
We believe that open source software is the purest form of innovation and we want to, and that's that's why we exist.

00:26:25.351 --> 00:26:30.023
What we're building is like I'm still there's like some, still some work to do for us there.

00:26:30.023 --> 00:26:35.469
There's like a services side of our business and then there's like a product side of the business that's getting dog fed by the services side of the business.

00:26:35.469 --> 00:26:37.060
But it's a hard thing to do.

00:26:37.060 --> 00:26:38.803
Like this is something with with ABK.

00:26:38.803 --> 00:26:50.243
This is something I've actually like been really thinking about and working on communicating because we've morphed over time as we've discovered what the market need is and like what problem we actually want to work on and we're starting with revenue.

00:26:50.243 --> 00:26:57.872
So we're like coming from bootstrapped to like then raise after we have like something to build, to show and you know, an actual product and stuff.

00:26:57.872 --> 00:26:59.564
So I don't know what you're thinking on that Like.

00:26:59.564 --> 00:27:00.026
What is the?

00:27:00.026 --> 00:27:00.950
What is the statement?

00:27:00.950 --> 00:27:05.432
Is it like a why statement, or is it more like the pitch deck statement of what it's a pitch deck statement for us?

00:27:06.161 --> 00:27:08.028
I just want to underline what you said.

00:27:08.028 --> 00:27:12.411
When you are building a company, if you don't know why you're building it, it is very, very hard.

00:27:12.411 --> 00:27:18.147
If you don't have a why, if you don't have a true north of like, I wake up every day because this thing matters to me.

00:27:18.147 --> 00:27:29.520
I think it's really hard.

00:27:29.520 --> 00:27:31.226
The right approach For us, the one-liner, is a gateway to an investor pitch.

00:27:31.226 --> 00:27:48.028
So this is a matter of how do you tailor that why and the what and the how to the audience at hand, and so one of the things that we see is that, if you're a first-time founder, or even if you're a repeat entrepreneur, the tech world has developed a way of evaluating companies and ideas.

00:27:48.028 --> 00:28:04.047
There's a very specific format in which they want to digest information, and so your average venture capital investor is going to see hundreds, if not thousands, of companies in a year not pitches, but like thousands of companies that they'll consider or be on their radar at some point.

00:28:04.047 --> 00:28:09.092
So out of that, they're going to probably make like three to 10 investments in a year.

00:28:09.092 --> 00:28:12.366
Right, that specific person is going to make that decision.

00:28:12.902 --> 00:28:14.212
How do you rise to the noise?

00:28:14.212 --> 00:28:20.339
Right, the first thing you have to do is be efficient, because if you don't value their time, they're not going to value yours right?

00:28:20.339 --> 00:28:26.353
So you don't want to work with an entrepreneur who's like, well, I thought about it, I'm going to give you my whole life story before I get to what I'm doing.

00:28:26.353 --> 00:28:28.588
It's like dude, no, we're professionals.

00:28:28.588 --> 00:28:31.145
Let's get to the idea and then we'll get to know you.

00:28:31.287 --> 00:28:54.502
If you think we've got something interesting and so you've got to give me context, it's not because I think the idea is good or bad, it's just I'm not trying to of the companies and the projects that I know and be like okay, what's different about it?

00:28:54.502 --> 00:28:57.429
There are tons of DeFi projects on Solana.

00:28:57.429 --> 00:29:00.421
How are you going to beat the best?

00:29:00.421 --> 00:29:01.843
How are you going to acquire a customer?

00:29:01.843 --> 00:29:12.986
So then we can start having a conversation about like the how, and what happens is that, once you pass the what right, place me in the right context and then how is this interesting?

00:29:12.986 --> 00:29:13.627
Is this unique?

00:29:13.627 --> 00:29:16.080
Then the investors will want to get to know why.

00:29:16.080 --> 00:29:19.489
You don't get to the why until you've passed those two filters.

00:29:20.330 --> 00:29:32.987
Let's walk through the ABK pitch deck right, like it would be the what we're building, like the vision for what that is like some kind of one liner for that, and then the how, how we get there, and then the why and then part like.

00:29:32.987 --> 00:29:34.230
For me, the why.

00:29:34.230 --> 00:29:36.821
It goes back to like the 1980s.

00:29:36.821 --> 00:29:42.542
For us, uh, because my business partner is this guy named Brian Fox who is the author of the bash shell and wrote the GPL licenses.

00:29:42.542 --> 00:29:48.433
His software is used on billions of devices worldwide, even like the quadcopter on Mars.

00:29:48.433 --> 00:29:51.115
It's like crazy distribution.

00:29:51.115 --> 00:29:51.720
Talk about distribution.

00:29:51.720 --> 00:29:53.003
He's an interplanetary shipper.

00:29:53.686 --> 00:29:55.986
Yeah, seriously, he's an interplanetary shipper.

00:29:55.986 --> 00:29:56.366
That's right.

00:29:56.366 --> 00:29:58.359
That, to me, is like really important.

00:29:58.359 --> 00:30:05.509
I mean, it's why I get out of bed every day is because I believe in open source software and I want to build a company that leaves a legacy to the world.

00:30:05.509 --> 00:30:13.409
That's what I'm doing, and I have the team to do it, and so like that's the next thing that comes after the why is you know?

00:30:13.409 --> 00:30:22.926
That's the history of who we are and like how strong our team is, cause everybody who works here is that not everybody's Brian Fox, okay, but like we're that strong of an engineering team, I'm the only non-engineer.

00:30:22.926 --> 00:30:24.170
Everybody else is cracked.

00:30:24.170 --> 00:30:26.535
So does that structure make sense to you?

00:30:26.535 --> 00:30:29.823
Is that how you like to see these stories told in the decks or consumed?

00:30:29.823 --> 00:30:30.685
How would you do that?

00:30:30.746 --> 00:30:32.351
I would actually change that a little bit.

00:30:32.351 --> 00:30:35.968
So the question is put yourself in the shoes of the investor.

00:30:35.968 --> 00:30:38.353
How am I going to get my money?

00:30:38.353 --> 00:30:40.801
How am I going to make money from your company?

00:30:40.801 --> 00:30:51.599
So you told me that you have a great team, that you have great experience, but I actually don't know what you're doing to make me money, right, Because investors are financial.

00:30:51.599 --> 00:30:57.192
So you've got to figure out what unique angle you have, because it tells me that you've got all the other ingredients.

00:30:57.759 --> 00:30:59.224
So it's almost like just the about us slide.

00:30:59.707 --> 00:31:05.352
It's like why that's the about us, and usually a lot of times people put about us in the beginning because it's like, yeah, don't you want to get into the human?

00:31:05.352 --> 00:31:18.094
And the answer is yes, and like there are lots of great like Silicon Valley, I can throw a rock and hit super smart people Right and lower their IQs Throwing a rock.

00:31:18.094 --> 00:31:19.634
That's funny, it's just a weird analogy.

00:31:19.634 --> 00:31:25.665
I can just walk down the street and see tons of people doing amazing stuff.

00:31:25.665 --> 00:31:27.472
What I want to know is like is this the right investment for me?

00:31:27.472 --> 00:31:31.727
That's what investors are thinking right, Because usually some people have a thesis.

00:31:32.381 --> 00:31:55.884
Some people just want to work with great people, and so your pitch works with a subset of investors who are like okay, I just want to work with amazing, experienced people who've done great things in the past, but that's a subset of the industry, and so if you want to hit the broader segment of investors, you've got to come up with something that everybody's going to be intrigued by and that follows that format of like what are you doing and why does it matter?

00:31:55.884 --> 00:31:56.906
Like what's the problem?

00:31:56.906 --> 00:31:57.750
What's a unique insight?

00:31:57.750 --> 00:31:58.663
Give me something.

00:31:58.663 --> 00:32:05.990
I don't know, because the flirting of investors is information right.

00:32:05.990 --> 00:32:09.663
What is like proprietary, unique, interesting insight.

00:32:09.663 --> 00:32:15.569
What is something that I didn't know that might make me money is how we actually get investors to connect with each other.

00:32:16.820 --> 00:32:18.886
Well, look, I mean, I feel like I've learned a lot on the show.

00:32:18.886 --> 00:32:31.490
I've seen a ton of bit like probably hundreds if not thousands of pitch decks and raised a decent amount of money myself and I'm definitely like, I like the structure you're talking about and I think it's really good for people who are listening to to kind of get an idea where you're coming from.

00:32:31.490 --> 00:32:33.867
How do people reach out to you and get involved?

00:32:34.279 --> 00:32:36.144
Orangedialxyz slash, apply.

00:32:36.144 --> 00:32:38.832
Orangedialxyz has all the information about our program.

00:32:38.832 --> 00:32:42.228
But also say this demo day, it's a.

00:32:42.228 --> 00:32:44.252
It's like less than two minutes of pitching time.

00:32:44.252 --> 00:32:47.526
Say this demo day, it's a, it's like less than two minutes of pitching time.

00:32:47.526 --> 00:32:52.181
And so what we do is, like, the reason we're so harsh on, like, tell me the what and the how, is because this is not a normal conversation.

00:32:52.181 --> 00:33:04.765
Right, it's like alex, if you went and met an investor that, like you introduced me to and like I wouldn't sit there and be like alex, I need you to force you into this like 90 second format in which you've got to do this exact thing, and and.

00:33:04.765 --> 00:33:13.588
So I just want to clarify that, like, this pitch format is a specific demo day format that a lot of accelerators and investors use, but this also isn't normal life.

00:33:13.588 --> 00:33:19.067
This is like Olympic hurdle jumping 100 meters.

00:33:19.067 --> 00:33:23.301
It's very specific to the type of like format that we're running.

00:33:24.167 --> 00:33:32.987
Yeah, and I will say for me, like I've never raised money that way, I've always done it through my network, like I've got deep relationships after working in this industry since 2016.

00:33:32.987 --> 00:33:47.693
And so it's always been like like with my last company, olaplex, like my buddy, austin Barack, worked over as an investor at CoinFund and we had a standing one-on-one all the whole pandemic Right, and so when it came time for me to raise, he was my first phone call and he said, yeah, we'll lead.

00:33:47.693 --> 00:33:51.249
And when I had them leading, I had you know it was dominoes after that.

00:33:51.269 --> 00:33:57.092
That's a very different conversation, and if you started out with like let me do the pitch, then he'd have been like what are you doing, right?

00:33:57.092 --> 00:33:58.561
So you got to know your audience.

00:33:59.143 --> 00:34:10.309
I've got a product that's like crashing because so many people are using it and it's the middle of a bull market and you know we need to raise money, like right now.

00:34:10.309 --> 00:34:18.353
So it was like a very unique kind of setup and, to some respects, like what we're doing at ABK is sort of like a similar, similar process, which is kind of interesting.

00:34:18.353 --> 00:34:24.623
But yeah, I just I've just never gone through the, the demo day environment, and that's a big difference.

00:34:24.623 --> 00:34:36.364
But it's also for people who are starting out maybe a first time founder, even a serial entrepreneur, but they like don't have a network yet, like in crypto, like maybe they were successful in web two but they haven't really participated in crypto.

00:34:36.364 --> 00:34:39.922
These things can be really valuable, I think, like really valuable, just because of the network.

00:34:40.563 --> 00:34:46.994
You know it gets you that conversation A lot of our founders are repeat founders and the reason they come back is they already have a network.

00:34:46.994 --> 00:34:52.693
They can already do the fundraising and they've raised money before and they'll get funded again.

00:34:52.693 --> 00:34:57.952
What this does is it cuts out all of the other stuff that isn't necessary, right?

00:34:57.952 --> 00:35:05.277
It makes you focus for that program period and it makes you just like a very well-honed knife.

00:35:05.277 --> 00:35:11.452
Right, you can cut directly to a chase because I can rely on my relationships.

00:35:11.585 --> 00:35:25.527
I will never pitch them the way I pitch on demo day, but now I have an additional skillset that says I can pitch in 90 seconds my company to the point where you're so interested you will want to take a meeting with me and I don't even know you, right, and so that's a very like.

00:35:25.527 --> 00:35:29.458
I learned that at YC and that was crazy.

00:35:29.458 --> 00:35:41.025
Just the dynamic at demo day where, like, when you are a fundraiser and you're raising money for a company, it's usually you chasing investors and on demo day or right after demo day, it's the opposite.

00:35:41.025 --> 00:35:50.012
Investors are coming to you and it's just like such a mindfuck because you're like oh, wow, like, people want to invest in me and I don't have time to talk to them.

00:35:50.994 --> 00:35:54.490
How crazy is that do you guys like produce the content around it?

00:35:54.490 --> 00:35:58.474
Do you record these things and distribute them, the demos and stuff Cool.

00:35:58.534 --> 00:35:58.996
Can we find?

00:35:59.016 --> 00:36:02.135
those on your website or YouTube or anything like that, or where can I go to see some of them?

00:36:02.585 --> 00:36:08.793
They are only available to investors around demo day, and then they're available to those investors, I think, for like 30 days after, and then we lock them in.

00:36:08.813 --> 00:36:10.807
Okay cool, yeah, because we just want to give them.

00:36:10.807 --> 00:36:11.869
Yeah, that makes sense.

00:36:12.170 --> 00:36:13.974
Yeah, this is a live event, quote unquote.

00:36:13.974 --> 00:36:18.291
Right, we just want to compress the time period, and so everybody knows the game.

00:36:18.291 --> 00:36:19.034
The investors, right.

00:36:19.034 --> 00:36:39.677
They're like okay, the whole reason Demo Days exist is to actually make that power dynamic between investors and founders the opposite of what normally is, with the investors of all the power and so we do our best to make sure that investors know these are the best companies and that you need to actually make a decision now instead of just stringing them along or else you'll miss out, like we want to create FOMO.

00:36:40.657 --> 00:36:42.318
I asked this at the end of every episode.

00:36:42.318 --> 00:36:45.221
But like what have I not asked you that I should have asked that you wanted to cover?

00:36:45.860 --> 00:36:47.463
Let's talk about open source, right?

00:36:47.463 --> 00:36:48.043
Yeah, let's do it.

00:36:48.043 --> 00:36:52.309
I freaking love how you're passionate about it.

00:36:52.309 --> 00:36:55.097
It's like it's such a gift to the world, right?

00:36:55.097 --> 00:36:56.809
What a amazing.

00:36:56.809 --> 00:36:58.856
And so many people take it for granted.

00:36:58.856 --> 00:37:09.335
Like you install Ubuntu on your desktop and you don't realize the hundreds of thousands of hours that people spent caring about security.

00:37:09.335 --> 00:37:15.367
Right, that you will never, ever, ever see because if it works, you don't actually get impacted by it.

00:37:15.367 --> 00:37:19.277
Like, just that, that is just a tiny little sliver of the open source world.

00:37:19.277 --> 00:37:23.215
And like people don't understand just how much open source drives what they use every day.

00:37:23.215 --> 00:37:24.208
Right?

00:37:24.208 --> 00:37:25.773
Like we're on Chrome recording this.

00:37:25.773 --> 00:37:29.853
Chromium yeah, open source, open source, yep.

00:37:29.853 --> 00:37:30.835
Like who's getting paid for that?

00:37:37.684 --> 00:37:38.407
We recorded an episode, me and Brian.

00:37:38.407 --> 00:37:41.521
He was in town over the holiday, so I had him over to the office and and we just talked about the story of, like the beginning of the open source movement.

00:37:41.521 --> 00:37:46.132
And I mean it was a handful of people, it wasn't a huge group of people, it was like at most, dozens.

00:37:46.132 --> 00:37:49.608
You know, in the beginning it was less, it was like six.

00:37:49.608 --> 00:38:01.329
Like he tells this story about how, uh, he was like sitting at a coffee shop and heard someone talking about email and got up and he like knew the person, like it's like everybody literally who had email back then knew each other.

00:38:01.750 --> 00:38:05.427
That's how small it was and and it started out a lot like crypto.

00:38:05.909 --> 00:38:09.804
They, they were like a small group of people who started scratching their own itch.

00:38:09.804 --> 00:38:14.773
They were like, oh, we need a unix system, we need a, a shell, we need a text editor, these tools right.

00:38:14.773 --> 00:38:15.574
That didn't exist.

00:38:15.574 --> 00:38:20.288
And the same thing has been happening on repeat in every blockchain ecosystem.

00:38:20.288 --> 00:38:25.786
Every L1 has kind of like done the same, like go to market, except it's financialized.

00:38:25.786 --> 00:38:35.585
Now, you know, can you imagine if Linux was a protocol that took a small fee every time someone deployed it, like that's created trillion dollar industries too?

00:38:35.887 --> 00:38:42.757
we just didn't have blockchain technology without even doing that right, like it, like it was basically uh, you know, donation based, only the.

00:38:42.757 --> 00:38:48.572
The other thing is also like, there's the culture of open source that's made into, like the rest of the ecosystem.

00:38:48.572 --> 00:38:56.269
So, you know, you publish your smart contract and you validate the fact that that is the code that was compiled and now everybody can see your code.

00:38:56.269 --> 00:39:07.431
Right, that openness and transparency, right, that is a huge part of what's driving software forward, because that's how people learn right, ironically, that's what's feeding AI to learn how to code.

00:39:07.431 --> 00:39:17.190
All that open repo, all that open like source contracts or code, is what is educating the people of the future and the software of the future to make software better.

00:39:17.190 --> 00:39:19.797
Could you imagine if every repo was closed?

00:39:19.797 --> 00:39:20.706
Where would we be?

00:39:21.427 --> 00:39:23.313
Not where we are right now, that's for sure.

00:39:23.773 --> 00:39:23.974
Yeah.

00:39:24.876 --> 00:39:26.989
Well, I think that's a great, a great note to end on.

00:39:26.989 --> 00:39:28.152
Thanks so much for coming to the show.

00:39:28.152 --> 00:39:31.871
I appreciate you being here and it's orange Dow dot.

00:39:31.972 --> 00:39:34.036
X, Y, Z All right, everybody listening.

00:39:34.056 --> 00:39:38.893
If you're a serial entrepreneur or first time whatever, but you're early on in your company, hit up, ben.

00:39:38.893 --> 00:39:40.568
Sounds like a great program.

00:39:40.568 --> 00:39:41.771
Yeah, thanks for coming on the show.

00:39:42.032 --> 00:39:45.181
Great conversation, nice to talk to you.

00:39:50.005 --> 00:39:54.030
You just listened to the Index Podcast with your host, alex Cahaya.

00:39:54.030 --> 00:40:00.900
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00:40:00.900 --> 00:40:03.413
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00:40:03.413 --> 00:40:04.885
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00:40:04.885 --> 00:40:07.208
Thank you.