The Foundations of Dan Kennedy Style Marketing | The MIMSE, Ep 010

In this episode of "The Most Incredible Marketing Show Ever!", host Craig Valine introduces you to the foundations of "Dan Kennedy-Style" marketing (aka "direct response marketing"). Discover how to truly understand your audience and make the right media choices with insights from expert panelist Mark Imperial. Ben Thole reveals the key to selecting the perfect market for your business, while Becky Auer shares invaluable experiences from her restaurant's customer base.

Richelle Shaw and Joe Norcott examine the significance of message-to-market match and response tracking, emphasizing the importance of adapting to customer preferences. Learn from real-world case studies and expert insights from Dan Kennedy and Bill Glaser.

Join us as we explore the "Follow That Car" media placement principle, the value of multi-step marketing, and the importance of the marketing triangle—message, market, and media. Plus, get recommended resources and details on how to engage with the show!

Don't miss out on this action-packed episode designed to turbocharge your marketing efforts. Hit play now and revolutionize your approach to marketing! 🎙️🔥

Timestamped Overview:

00:00 Direct response marketing targets individuals, prompts response.

03:47 Multiple ways to contact for direct response.

09:50 Differentiate target markets, understand customer needs.

11:01 Identify target market, start with specific media.

16:54 Analyze, measure, track, and adjust marketing for results.

18:23 Clients often rely on feelings, not data.

21:40 Stand out in copy, remove industry norms.

25:41 Follow successful advertising to target your market.

30:15 Double results from ads using simple concept.

31:11 Follow-up campaigns increase sales by engaging potential customers.

34:01 Exciting marketing show with free gifts available.

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Resources Mentioned in This Episode:

Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com

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Expert Panelists Featured in this Episode:

Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA).

Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC).

Steve Sipress (former Certified Dan Kennedy IBA from ChicagoLand, IL)

Mike Capuzzi (Former Dan Kennedy Certified IBA for Philadelphia, PA).

Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area).

Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area).

Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV).

Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA).

Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL).