Videos

In this video, we tackle the topic of measurability and tracking in direct response marketing. Our special guest, Dan Cricks, joins host Craig Valine to break down the precision targeting that sets direct response marketing apart from traditional advertising methods. From the ingenious use of personalized requests like calling "Big…

In this video, host Craig Valine and guest Dan Cricks define what direct response marketing is and explore its key components, such as the importance of a strong, clear call to action designed to prompt immediate responses from both prospects and existing customers. Dan shares his perspective on how direct…

In this video, host Craig Valine welcomes special guest Mark Imperial, who will share invaluable strategies on how to leverage your book for media and speaking opportunities. Mark is currently implementing these very tactics and reveals a simple yet powerful approach: sending your book along with a cover letter to…

In this LIVE video of "The Most Incredible Marketing Show Ever!", host Craig Valine interviews his friend, fellow marketing strategist and Dan Kennedy Certified Independent Business Advisor Dan Cricks from Ohio on Why small businesses should use Direct Response Marketing (vs. Traditional Marketing). In this session, you will learn: Definition…

In this video, host Craig Valine sits down with marketing expert Mark Imperial to dissect innovative strategies for attracting high-quality clients using a book. Ever wondered how a simple book could transform your business approach? Mark reveals the power of positioning your book as a lead magnet, sharing practical examples…

In this video, Craig Valine interviews his friend and fellow Dan Kennedy Certified IBA, Mark Imperial, a renowned expert in direct response marketing and traditional advertising. In this video, Mark shares compelling insights from his book, "This is Action Brand Marketing," blending big-brand wisdom with direct response techniques to create…

Welcome to "The Most Incredible Marketing Show Ever!". In this episode, our host, Craig Valine, is joined by a special guest, Mark Imperial, a former certified independent business advisor for the Chicago area, and an expert in positioning oneself as an authority in any field. In this episode, titled "How…

In this thrilling video, Craig Valine sits down with the brilliant Richelle Shaw, author of Million Dollar Partnerships, as she unveils her expertise on "The Essentials of a Great Strategic Partnership." Viewers are in for a treat as they dive into this engaging interview filled with invaluable insights and actionable…

In this video, Craig Valine sits down with his friend and fellow marketing expert, Richelle Shaw to delve into advanced marketing principles influenced by the legendary Dan Kennedy. In this insightful conversation, Richelle reveals how to seduce your audience by overcoming their objections and leveraging personal stories. She shares real-life…

In this video, it's all about mastering your social media presence. Our guest, Richelle Shaw, joins us to share her expert insights on creating engaging posts, stories, and videos in just three easy steps. Richelle dives into the importance of shameless self-promotion, the power of being present in your niche,…

In this video, we delve into some fundamental yet often overlooked principles of social media marketing, as articulated by the legendary Dan Kennedy. Joining Host Craig Valine is Richelle Shaw, a seasoned marketing expert who brings a wealth of knowledge on effectively leveraging these principles for social media success. We…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we're diving into the world of marketing with a twist—specifically, how to implement Dan Kennedy's marketing style on social media. Joining our host, Craig Valine, is the esteemed Richelle Shaw,…

In this LIVE episode of "The Most Incredible Marketing Show Ever!", host Craig Valine welcomes back his dear friend, fellow Dan Kennedy Certified IBA, and author of "The Million Dollar Equation", Richelle Shaw Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6379328777486336

In this video, we dive into the crucial concept of "Results Rule." Joining host Craig Valine is the insightful Dan Cricks, founder of Results Marketing, who lives by this mantra. Dan shares powerful real-life examples of tracking marketing outcomes, including a personal story about the importance of analyzing data to…

In this episode of "The Most Incredible Marketing Show Ever!", host Craig Valine talks with fellow Dan Kennedy Certified IBA and Authority Positioning Expert, Mark Imperial. In this episode, you'll learn how positioning yourself as the authority helps you: Establish a strong personal brand; Allows you to demonstrate leadership; Build…

In this video, we're diving deep into the critical aspects of tracking, measurement, and accountability in business with host Craig Valine along with our guest, Dan Cricks. Dan, an accomplished business strategist, emphasizes how knowing your numbers and the lifetime value of your clients is pivotal for small and medium-sized…

In this video with marketing experts Craig Valine and Dan Cricks, we dive into the importance of strong sales copy. Dan emphasizes that vague hyperbole won't cut it-you need emotionally compelling copy to truly connect with your audience. He shares a powerful example of a targeted radio ad that resonates…

In this video with Craig Valine and Dan Cricks - we're diving into the critical importance of follow-up in your marketing efforts. Dan shares his extensive experience, including how he earned his nickname as the "follow-up guy" from Dan Kennedy's original partner, Pete Lillo. We discuss the evolution of follow-up…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, I sat down again with my friend Dan Cricks to dive into Dan Kennedy's "No BS Rules for Marketing Success - Part 2." In this episode, we'll discuss the art…

In this video, we're diving deep into the art of brand building for entrepreneurs and small business owners who can't afford to pour millions into advertising. Joining Craig is friend and fellow marketing expert, Dan Cricks, here to share his invaluable insights on how to get immediate returns on your…

In this LIVE show, Dan Kennedy Certified IBAs Craig Valine and Dan Cricks discuss in detail (Part 2 of 2) Dan Kennedy's foundational "rules for marketing success". After watching this show, every ad you run, every flier you distribute, every website you put up, every thing you do MUST follow…

Host Craig Valine and guest expert Dan Cricks uncover one of the most overlooked yet crucial elements in marketing—providing clear instructions to your audience. In this video, Dan delves into the frequent mistakes businesses make by not offering explicit directions, such as failing to include a phone number or specific…

In this video, we dive deep into the art of creating urgency in marketing with our expert guest, Dan Cricks. Join host Craig Valine and Dan as they explore the critical rule of always giving your audience a compelling reason to respond immediately and buy now. From offering valuable bonuses…

In video, Craig Valine had the pleasure of chatting with marketing expert Dan Cricks about a crucial principle in effective advertising: ALWAYS have an offer. ❓ *Why is this so important?* 🔑 **Key Takeaways:** - **Beyond Branding:** Unlike massive corporations like Pepsi, smaller businesses can't afford to spend millions solely…