In this video, we tackle the topic of measurability and tracking in direct response marketing. Our special guest, Dan Cricks, joins host Craig Valine to break down the precision targeting that sets direct response marketing apart from traditional advertising methods.
From the ingenious use of personalized requests like calling "Big Lou" to the strategic deployment of unique phone numbers for campaign tracking, Dan shares his wealth of expertise. Watch for insightful anecdotes, like how a seemingly unsuccessful campaign generated 75 calls in two weeks, revealing critical operational insights.
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Resources Mentioned in This Episode:
Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com
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Expert Panelists Featured in this Episode:
Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA).
Dan Cricks (former Certified Dan Kennedy IBA from Cleveland, OH)
