In this video, we delve into some fundamental yet often overlooked principles of social media marketing, as articulated by the legendary Dan Kennedy.
Joining Host Craig Valine is Richelle Shaw, a seasoned marketing expert who brings a wealth of knowledge on effectively leveraging these principles for social media success. We explore the critical components of the marketing triangle: understanding your market, mastering the intricacies of the media you're using, and crafting a compelling message. Richelle emphasizes the importance of knowing your audience before diving into social media platforms and highlights the hidden costs of misdirected efforts.
Furthermore, we discuss the significant role of data mining and customer insights on platforms like Facebook, offering you practical ways to identify and engage your ideal customers. Richelle also shares strategic approaches to building what she terms an "invisible list" for effective retargeting.
This episode is particularly valuable for marketers at all levels, offering timeless strategies to navigate the complexities of social media marketing.
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Resources Mentioned in This Episode:
Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com
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Expert Panelists Featured in this Episode:
Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA).
Richelle Shaw (former Certified Dan Kennedy IBA from Las Vegas, NV)
#dankennedy #marketingstrategy #socialmedia #socialmediamarketing
