In this video with Craig Valine and Dan Cricks - we're diving into the critical importance of follow-up in your marketing efforts. Dan shares his extensive experience, including how he earned his nickname as the "follow-up guy" from Dan Kennedy's original partner, Pete Lillo. We discuss the evolution of follow-up tactics from the early days of three-step mailings to today's necessity of 12-15 touchpoints across multiple media. Learn from Dan's success stories, like a six-month campaign that yielded incredible returns, and get insights into why persistence pays off. We'll also explore how life events impact customer responses and why "no" often just means "not right now."
The Secret To Getting Rich Is In This Simple Strategy
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