In this video, we're diving deep into the critical aspects of tracking, measurement, and accountability in business with host Craig Valine along with our guest, Dan Cricks. Dan, an accomplished business strategist, emphasizes how knowing your numbers and the lifetime value of your clients is pivotal for small and medium-sized businesses that can’t afford to waste their limited budgets.
Throughout the episode, Dan shares practical steps for integrating trackability into your ads, whether it's using specific phone numbers, tracking website codes, or analyzing webinar attendances. With real-life examples, like an ad campaign in Florida and a savvy modification to his retail business strategy, Dan reveals how diligent tracking can transform financial outcomes.
We'll also explore some fun, creative ways to engage with customers during the holidays while ensuring you can trace the effectiveness of your promotions. By the end of this episode, you’ll have actionable insights into how measuring your efforts can lead to continuous improvement and prevent potential losses.
Resources Mentioned in This Episode:
Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com
Hosted by Craig Valine (www.craigvalinemarketing.com)
