How Sacramento's Hispanic Chamber Cultivates Commerce and Community.

Unlock the secrets of entrepreneurial growth and community impact with Cathy Rodriguez Aguirre, President/CEO of the Sacramento Hispanic Chamber of Commerce, as she shares the chamber's transformative work. Our conversation spotlights the array of bilingual services provided, from supporting micro-businesses to partnering with corporate giants like SMUD and Wells Fargo. By weaving in the compelling stories of Hispanic and Latina-owned businesses thriving within the Sacramento region, we showcase the Chamber's unwavering dedication to education, resources, connections, and advocacy. This episode reveals the chamber's dynamic approach to uplifting Latino voices in the local economy and supporting general market business with the necessary information to properly address the Hispanic community.Hear firsthand the inspiring success stories that have emerged from initiatives like the Emprende program, which has become a beacon for Spanish-speaking entrepreneurs. Cathy illustrates how this 10-week course, covering crucial business skills, has facilitated growth for ventures such as Gondo Fusion, turning dreams into tangible success. Educational partnerships are proof of the profound cultural influence of such collaborations, highlighting the potential for Hispanic businesses to continue to appeal to broader markets. Our disucssion on these narratives affirms the power of education and mentorship in crafting a resilient post-pandemic business landscape.We have a little fun with the vibrant tale of Taco Plaza's cultural and economic revitalization in the Northgate community. Cathy's passion is palpable as she recounts the collaborative efforts that turned a vision into a bustling hub of Latino heritage. The episode culminates in a celebration of her decade-long commitment to service and current role in the organization, a poignant reminder of the joy found in community building. This is definitely an opportunity to be inspired by the chamber's multifaceted strategies for fostering economic growth and civic engagement in the heart of Sacramento.For more information about the chamber, visit www.sachcc.orgYou can follow them on all social media at @sachispanicsSpecial thanks to our three “Founding” sponsors for helping to support a weekly cadence of the program. Please give them consideration if you should have a need in their area of expertise. They are:CAPTRUST: Fiduciary advice for endowments and foundations.www.captrust.com/sacramentoRSE, Inc: Marketing, Advertising & Public Relations www.RS-E.comWestern Health Advantage: Providing a health plan for you. www.westernhealth.com