#32. Perplexity submits a new bid for TikTok

What does the future hold for TikTok?

In this episode of The Deep Dive, we tackle a question that's been on everyone's minds: what's next for TikTok? With a looming deadline set by the Protecting Americans from Foreign Adversary Controlled Applications Act, TikTok's parent company, ByteDance, faces a critical decision. By January 19, 2025, they must sell off their US operations or face a nationwide ban. This has sparked intense discussions about national security concerns and the potential for foreign influence through TikTok's powerful algorithm. As listeners, we are invited to explore these complex dynamics and consider what they mean for the future of social media.

In this episode, we are joined by an expert in digital transformation who brings a wealth of knowledge about the intersection of technology, policy, and society. With a background in analyzing the impact of digital platforms on global markets, our guest provides valuable insights into the potential outcomes of TikTok's current predicament. Their expertise helps us navigate the intricacies of the proposed merger between TikTok and Perplexity AI, a surprising twist in the unfolding story.

Unpacking the TikTok conundrum

This episode delves into the heart of the TikTok saga, examining the implications of the potential merger with Perplexity AI and the broader impact on users, creators, and the digital landscape. We discuss the role of TikTok's algorithm, a sophisticated tool that personalizes content and raises concerns about its influence on users. The episode also highlights the geopolitical tensions between the US and China, emphasizing how decisions made in the coming months could set precedents for data privacy, online activism, and free speech. Ultimately, listeners are encouraged to stay informed, engaged, and adaptable as the digital world continues to evolve.

00:00:00 - Welcome and Introduction

00:00:38 - Current Context of TikTok

00:01:09 - Deadline and National Security Concerns

00:01:92 - Proposed Merger with Perplexity AI

00:02:25 - Role of the U.S. Government in the New Entity

00:03:00 - Importance of TikTok's Algorithm

00:03:33 - Potential Consequences of a Forced Sale

00:04:28 - International Stakes and Data Security Concerns

00:06:00 - Power and Influence of the Algorithm

00:07:42 - Uncertainties Surrounding User Data

00:10:00 - Impacts on Creators and Users

00:12:26 - The Future Evolution of the Internet and Technologies

00:15:05 - Conclusion and Perspectives

This episode is brought to you by Patrick DE CARVALHO and the production studio "Je ne perds jamais." Let's speak Web, innovation and technologies and explore the future together.
https://www.linkedin.com/in/patrickdecarvalho/