Build Demand for Your Brand and Explode your Business and Profitability with Melinda Emerson

Build Demand for Your Brand and Explode your Business and Profitability with Melinda Emerson - Episode 277

Show Notes

Curtis interviews Melinda Emerson, known as "SmallBizLady," who is America's #1 Small Business Expert and a media spokesperson, influencer, and keynote speaker. She has been the CEO of Quintessence Group for over 24 years and has a marketing consulting firm that serves Fortune 500 brands targeting the small business market. Melinda also has an online school, SmallBizLadyUniversity.com, which teaches small business growth and online marketing skills. She has been a featured speaker in various media outlets, including The Wall Street Journal, The Washington Post, Forbes, Fortune, USA Today, MSNBC, CNBC, ABC News, Entrepreneur, Inc., Essence, and Black Enterprise. In 2021, HubSpot named her one of the top business coaches in America, and in 2019, Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter. Melinda is the creator and host of The Smallbizchat Podcast and has published over 5000 articles on her blog, SucceedAsYourOwnBoss.com. She is the bestselling author of Become Your Own Boss in 12 Months. They have discussed some important aspects of marketing and how to build an in-demand brand.

Links and Resources from this Episode

https://www.practicalwealthadvisors.com
https://www.practicalwealthsolutions.net/
Email Curtis for a free report - curtmay@gmail.com
Call his office - 610-622-3121
ERC Tax Credit - https://ercspecialists.com?fpr=curtis75
Schedule a call with Curtis: https://aptwithcurtis.as.me/Strategysession
CashFlow Mapping: https://practicalwealth.cashflowmapping.com/lp/PWbudgetsstink
Private Reserve Strategy: https://app.agent-crm.com/v2/preview/vWh4TyHnUBXdULimd82i
Connect with Melinda Emerson
www.succeedasyourownboss.com
www.smallbizladyuniversity.com
www.linkedin.com/in/melindaemerson
www.twitter.com/smallbizlady
www.facebook.com/smallbizlady
www.instagram.com/smallbizlady
www.smallbizladyuniversity.com
https://www.youtube.com/c/melindaemerson
Special Listener Gift
Schedule a 15-Minute Call with Curtis: https://aptwithcurtis.as.me/Strategysession

Show Notes

How Melinda became the small biz lady
Demonstrating practical skill over simply claiming expertise
The importance of branding and demonstrating expertise as ways to draw ideal clients
Solving a need for your client with your business and focusing on purpose rather than passion
The importance of understanding profitability ratios, not just gross revenue
Defining what you want to be known for in your personal or business branding strategy
Targeting the right audience and finding strategic partners in business events
Making the decision to invest in oneself and attend such events, pointing out the tax deductibility of such expenses
Improving mindset and skill set by attending the event

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