412 - Hung La - Who is the "Dangerous Man" Behind Lựu Đạn?

Hung La is a Vietnamese-American fashion designer based in London, known for his innovative menswear and exploration of Asian identity in fashion. Growing up in a Vietnamese community outside Washington, D.C., he was influenced by both American pop culture and traditional Vietnamese values, which shaped his design ethos.

After studying at the Royal Academy of Fine Arts in Antwerp, Hung worked at fashion houses like Balenciaga and Céline, gaining invaluable experience. In 2017, alongside his partner Léa Dickely, he co-founded the luxury womenswear label Kwaidan Editions, known for blending diverse cultural references.

In 2021, Hung launched Lựu Đạn, a menswear brand rooted in Asian identity. The name, loosely meaning "dangerous man" or "grenade" in Vietnamese, reflects his desire to challenge stereotypes and present a more nuanced narrative of Asian masculinity. Lựu Đạn's collections blend oversized silhouettes, bold prints, and luxurious fabrics, drawing inspiration from Asian subcultures.

Hung is also an advocate for greater representation and diversity in fashion, pushing for authentic storytelling and the inclusion of Asian creatives. Through Lựu Đạn, he continues to redefine masculinity and identity in modern fashion.

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