Stop Chasing Goals – Do THIS Instead

Anne-Laure Le Cunff is an award-winning neuroscientist, entrepreneur, and writer. She is the founder of Ness Labs, where her weekly newsletter about mindful productivity and systematic curiosity is read by more than 100,000 curious minds. Her research at King’s College London’s Institute of Psychiatry, Psychology & Neuroscience focuses on the neurodevelopment of curiosity, adaptability, and lifelong learning.

Her upcoming book, Tiny Experiments, is a transformative guide for living a more experimental life, turning uncertainty into curiosity, and carving a path of self-discovery. Drawing from ancestral philosophy and the latest scientific research, Le Cunff challenges the conventional linear approach to life and success. The book provides practical tools for conducting everyday experiments and dismantling unhelpful patterns, helping readers reawaken their curiosity and pursue their most authentic ambitions in an increasingly complex world.

Previously, Le Cunff worked at Google as an executive on digital health projects. Her work has been featured in Rolling Stone, Forbes, Financial Times, and WIRED. Based in London, she serves as an advisor for the Applied Neuroscience Association and the All Party Parliamentary Group for Entrepreneurship on themes of mental health at work. She continues in her writing and research to explore the intersection of neuroscience and personal development.