Branding Episodes

Anna Delvey - branding or fraud? Case study or criminal case? Where does a compelling brand story end and a lie begin? And how can we - regardless of our background - build something bigger than ourselves, inspire others to …

What title do you use for yourself? Is it shiny and official-sounding? And more importantly - do you own that title with action? You may show up as a CEO in front of other people, but do you treat yourself …

Is your business kind enough? Is your marketing loud and bold enough? According to superstar author and business giant Mike Michalowicz, these two questions likely have the same answer. It's phenomenally easy to fall into the...

How do you view yourself within your business? Are you a small business owner, a founder, a CEO? And how do you claim your business? Is it your purpose, your vision, your livelihood, or just your job? The terms may …

What makes your business truly magical? How can you grab and keep the rapt attention of your prospects? And is it manipulative to do so? This week, Annie P. is joined by mentalist, speaker, and "the greatest thought-leader of...

Is "Relationship Marketing" a quantity or quality game? What's more important - leaving a lasting 1st impression or keeping in touch? And how can we stand out in crowded markets - even if we're introverts, camera-shy, or behi...

"I love my clients!" Hopefully, all small business owners have said this from time to time. But, love is a verb. What does it mean to actually show up for your ideal clients in a loving but still professional way? …

How much of you is too much? We hear about authenticity, transparency, and uniqueness all the dang time. But, what does it really feel like to show up as 100% you? Is resilience a prerequisite or is it earned? And, …

How are you showing up in your business? How about online? Is your brand a true representation of your brilliance? Are you amplifying the best parts of your message with confidence and charm? If not, why not? This week, Annie...

"Hustle is out, alignment is in." That's art-teacher-turned-entrepreneur Lauren Saunders' motto. How are you showing up in your business every day? How will the next, more evolved, more successful version of yourself respond ...

Who do your prospects and clients need you to be? What approach, tone, or style will most attract them? And what if you remove the visual aspects from your brand - relying solely on your voice to make your mark? …

What the heck is a brand anyway? How do you know yours is sending the right message out into the world? Too many small businesses struggle with finding the perfect fit - where cleverness, color, cohesion, and clarity combine....

Small business owners can be so wildly sensitive about their writing. I certainly have been. We desperately want everything to come out exactly right every time - but don't trust our own skill. AND/OR the idea of letting some...

Your competitors are loud - how can you hope to be heard above their noise? The tried and true strategy of Public Relations may be your secret weapon as more media attention shifts to small ventures than ever before. This …