Excel at Podcasting By Becoming 1% Better Every Day w/Dustin M Polyinnovator

Dustin 2

[00:00:00] J. Rosemarie: It's going to start it here. I could always edit. You want to do it that way? I could do it that way. Yeah. So I'm talking to Dustin Miller, the poly innovator about podcasting and Dustin. I wanted to ask you about this quote self-improvement is a consistent process of development in your life. And taking that extra 1% every day. How does that relate to. Podcaster, [00:00:28] Dustin Miller Polyinnovator: Let me start for this, the macro real quick. I don't want to go on too much of a tangent, but that's part of my poly innovation operating system of life, so to speak. And so there's a foundation of education. There's the consistency of your improvement and habits. And then you have the exponentiality of celebrate. But we don't, we can ignore the other priors in the middle, that consistency and improvement at 1% better every day. And ironically, in person, when I talked to my clients, I say one to 4%, 1% is the compound effect. And 4% is how you get into. Flow is that optimal state of focus, our body [00:01:00] experiences when we're really engaged in something. So just keep that in mind, wonder for, but when you have your habits and systems in place, so I showed you before our call my notion system, where I have to keep track of all my stuff and allows me to keep. Out of my brain and focus what I'm doing on the now. So when I was talking to someone the other day, too, like how they were literally focusing on the books they wanted to read, the brain was constantly like making a list of all the books they want to read. That's great. Why do you need that in your conscious brain when you're trying to focus on something else? So trying to get 1% better every day is about putting it things to the side. I felt the same on the task at hand and doing one episode a day or doing some sort of. Progression towards that goal every day, whether that is editing or actually uploading and getting the episodes out or finding guests, you can go on matchmaker dot a fam. Like we talked about guest EO pod match. I'm not as much of a fan of some of the other ones, but I should use them a bit more on myself. And it's one of those things where this consistent action. [00:01:59] J. Rosemarie: [00:02:00] Yeah. Yes. Thank you for that. And we talk about tools as well, but we didn't get into that. Into them. You were explaining Notion to me, and I'm very interested in that. Could you. Briefly give an overview of it, of how podcasts is. Oh, you use it as a podcast or to enhance your [00:02:20] Dustin Miller Polyinnovator: workflow. Yeah. So on our last episode, I was touching on Notion a little bit with, I may use notions on words to describe. A new tool that blends their everyday work apps into one and all-in-one workspace, so to speak. So you think about it with combined boards, which is project management. You have Gantt charts, again, project management, or even calendars to keep track of each day I need to work on this task. You can say, Hey, I have a task database right here. I have my podcast database right here. Every podcast, I make it produces a new task for me to go work on. You could also make that test database into a calendar. So that same database you have right here. And that's in a list form. You can actually show it [00:03:00] as a calendar, allowing you to keep track of what you need to do on the. And it's really interesting too, when it comes to getting yourself to actually do something about it. And one other way, before I start rambling is the idea of a CRM or customer response manager. But in this case, it's like a networking basis. What I call it, all of the different guests I have on my show. All the shows that I've been a guest on. I have two separate databases and my networking base allowing me to keep track of all the shows I've been on. So I can go back and check the K that they release our episode or not. Hey, here's all my guests right here. What stage in the process are they at? Have they been interviewed? Have I done the research for them? Have I uploaded whatever stage of the process it is, it's there. And you can also make that into a combined board. [00:03:43] J. Rosemarie: Yeah. Oh, thank you. I really do like that. I try to use Trello and other things, but it's just not, as inclusive as the one. I [00:03:53] Dustin Miller Polyinnovator: know shit. I want to interrupt real quick because I told you, in the last episode, I take a pie mastic approach, which sometimes means I [00:04:00] go extreme. So for social media marketing, for example, I happen to just tell people buffer a later, which are two great resources or deliver it, which just helps with a little bit of automation. Those are great sources, but there are tons of them out there over a hundred different tools out there. And I've tried almost. And that's because I was trying to find the one that was perfect for my Omni series. I wasn't able to find it, but I was able to try so many that I learned so much from it. And then on top of that, Task and project management tools for myself. I wanted to have multiple levels of extraction. I didn't want to just have projects and tasks. I wanted to have a few different levels on top of that. And so that's what came me, made me go to Notion. So after trying nearly like 60 tools or project management desk, I came across notion and dug into it. In fact, I actually didn't like Notion at first I thought it was too simple, but when I realized notions like Legos, you can build out your entire content production pipeline, whether it's podcasts or videos or both, you can actually build out your own system to crank those out and have your list of ideas, your [00:05:00] list of episodes, your list of published episodes, that kind of thing. Oh, [00:05:04] J. Rosemarie: cool. Thank you. And I'm going to. Another question in here. Audio or video playing devil's advocate. [00:05:12] Dustin Miller Polyinnovator: It's literally the only answer I can give you. You shouldn't choose one or the other. You should start out with what you feel comfortable with. And I wanted to do videos so bad, and yet I started out with blocking and then podcasting and then video and then live streaming different. Honestly, it's easier to go from video because then you could just cut out the audio and make it into a podcast. And so that's a little bit easier. It's harder to make a podcast into a video, although there's a video bolt that nets wave that co and repurpose that I, they all make your podcast into a video. If you would like. In fact, there was one episode I had, I normally do video interviews like this, but one of them, I had a guest who didn't want to show their face. And so I had to find a tool that allowed me to make an audio farm visualization for two hours for the interview, which was [00:06:00] difficult because most stores don't like to do two hours. But yeah, so I would say video first then, but as a podcaster, obviously I should be a little bit more like nuanced. [00:06:10] J. Rosemarie: Yeah, I, it took it took me a while to even get on video, so I get it, but yeah. All right. What are the two, can you and I'm not asking for a recommendation, I'm asking for. Your take on what helps us as podcasters. So we have hosting platforms and I'm going to take up some space with this one because my favorite. It's Captivate.fm. They weren't my first, but they're my favorite because they just keep innovating and, that's your favorite word? And have you had any experience with captivate? [00:06:49] Dustin Miller Polyinnovator: You know how I said earlier, I tried a whole bunch of different project management tools and social media marketing tools, but I did that for email marketing and for podcast hosts as well. I started out on SoundCloud [00:07:00] and then moved to anchor, which I did not like anchor very much, although it was convenient. I just didn't like it. Plus that turns to service is very integrated area, but I went to every single other one. Castillo's was one of the ones I was looking at. I tried looking at lip sand, but Lipson looked so ancient. I was like, I don't want to do that. But captivate podcasts that Cole who I use and part of being a bus, bro, they all have this kind of modern essence to them. And I definitely have gotten the feeling that Captivate likes to innovate and whatnot as well. That's actually why I went though with the host I did too. Of the modern aspect to it. I wanted her to sites and actually felt that podcasts, that co who made Matchmaker.fm mind you and kept the beat that had a famous well, as they're both modern, they actually approach content creation and marketing in a modern way, which I thought [00:07:45] J. Rosemarie: was cool. Yeah. It's whenever they come up with a tool, it just seems like they're thinking about you. And the reason is that a lot of them are podcasts. I love those guys are podcasts and so they know what we need. They know our struggles. [00:07:58] Dustin Miller Polyinnovator: And I think what's interesting [00:08:00] too, is the idea of having unlimited podcasts. So the bus sprout limited you to having like only a few for free, and then they deleted it after 90 days. And it was one of those things too, where at least captivate and podcasts like co it's unlimited, you don't have to worry about that. I think it's stupid limiting how many shows you could have. [00:08:19] J. Rosemarie: Yeah. That doesn't make any sense. Yeah. Okay. Thank you. And I'm actually asking these because I have a group, I have a meetup group of new pod-casters and they actually meeting with them later and they're always asking all these different questions and I like to just throw tools out at them and let them go research. So what [00:08:39] Dustin Miller Polyinnovator: else. What else? Two or what else in [00:08:42] J. Rosemarie: general tools wise? So I like the guesting tools and tell us, tell me about guests deal because of my I'm familiar with matchmaker.fm and pride match and podcast guests.com, but not, but, and I'm on guest here. I can't [00:09:00] figure it out. So [00:09:00] Dustin Miller Polyinnovator: to be honest, I can't really figure it out myself. So I think we're in the same boat there. I think that might be good if both of us are having a hard time figuring it out, that might be a good indication as to many people might have the same issue. Yeah. Okay. One thing I will say as well, Calendly or pick my brain.world. They're both tools allow you to schedule yourself that kind of thing. But I find that having scheduling, we had that issue this earlier today, not to call you on air, but it's one of those things where we had an issue with like different times okay, can speed this time. All this time says differently. Time zones are a big deal. And I haven't had as many issues in the U S but I had someone from Africa or I had someone from Thailand who I went on their show. And because of the time zone difference, they were trying to just like, Hey, I can meet on Sunday. Your Sunday is my Saturday. We got to figure this out. It's a matter of way. Yeah. And so I would definitely suggest using some kind of scheduling tool for those who, people who are new. So make it way easier with time zones. Yeah. I thought you were in Pacific or an opposite east coast, not west coast. And so it was this, one of the things that [00:10:00] like, yeah, it's weird. [00:10:01] J. Rosemarie: Yeah. I'm not really, I don't know. I want to talk about this on here. I don't mind. I'm not really sure what happened there because. The calendar booking is in captivate. Captivate dashboard allows you to book to book your guests in on their dashboard. And so I have it set up in PDT and I put the link in pod match. Excuse me. I put the link in. Pardon me? So I'm not really sure if pardon Matt has me on Eastern standard time. And captivate as me on PDT. So I'm not really sure what happened. And maybe [00:10:37] Dustin Miller Polyinnovator: so most tools like Calendly will adjust to the user's location. So in my, in case it'll be central time. Your time will be Pacific, but I think might've what happened was when I signed up for 10 30, I thought that was central time. And maybe captivate didn't change it. Maybe they just said, okay, this is 10 30 Pacific. And this is probably a good discussion with people. Listen in on, because it's one of those things where you got to pay it. We got, we, you and I both are definitely [00:11:00] gonna learn from this, but people who are new. They may not pay attention to that was small differences. There isn't like a big difference. Let's say you have a really like CEO really time constraint guests. Like I had a CEO one day who was in meetings, literally just zoom meeting. After zoom meeting. I had a squeezed me in writing. And it was one of those things where if we had any kind of time issue, we would've lost half our time talking on the show. And I think maybe what happened was I signed up for a Pacific time, not knowing it was not central. Cause I thought it would just automatically change to my central. So that's probably what happened there. And that makes me actually think of something real quick. That might be a really good information for people.

Is that when I started out doing interviews, I had to change my show style a little bit. My intro is going to be longer. I'm introducing the guests, introduce myself. I wanted to do it on there. I made the decision. Some people do it prior to recording. I want to be able to hear that person doing it though. So when someone says my name, I want to make sure they say Polly innovator with it because that's who I identify with. Yes. And I think it's interesting how. [00:12:00] When I started out, I had a very minimal intro and it was very rigid and I didn't have very many flexibility to it when it came to, if this person does a lot of things or this person has an interesting background that I need to change the intros for, but more important than that, it's the pre-show that matters most. So I told you off the air that I do extensive research. Above and beyond for it. Cause I really want to know every little thing about my guests before even having them on. So whatever I talked to them about is even a deeper, the deeper so to speak. And that's just because of how my show is structured. However right before the call, I had this little pre-show checklist that I go over and I think that'll be really cool for your audience to hear, because that allows you to. Listen to what the person is dealing with. So let me just look it up real quick. Sorry. I want to make sure I have it right. But for one example, that same CEO who had all these back-to-back. One of the questions I ask is, Hey, do you need to get a drink of water? I'll go go to the bathroom or anything like that. And she was so happy because it was one of the things where you're like, yes, I'm dying to go get some [00:13:00] tea and go to the bathroom. Just give me a few minutes. I'm like, please go ahead. And by doing so they feel more welcome on the show. They feel more comfortable. They're not sitting there having to go to the bathroom the whole time, which I've definitely been on a show where I'm like holding it in and it definitely sucks so much. But the first thing I say is everything's pretty relaxed. Cause some people have never been on shows before. They're really nervous. They want, they don't know how to present themselves per se. And if you tell them, Hey, I'll relax. Don't worry. You give them a sense of calm. They're going to be a better guest for you. The next thing I say is I'm not recording yet. Sometimes people think people record right off the bat. You and I talked for a few seconds before we could start on the call. We're both used to it. So we're able to jump right in, but some people might need a little bit of warmup for it to the next thing is I usually send the questions ahead of time. I asked them, did you get a chance to read the questions they say yes or no. If they say no, that sucks, but you just have to deal with that. Maybe they want to make it more improvised, which is what I like to do. And. Literally, as I just said I have a little note saying, I don't always say this particular part depending on the guests, but I say, Hey, in order to save me a ton of time with editing, [00:14:00] please try to be mindful about saying Amara when you're talking.

Cause I can make a really big interruption in the show shoulder. Ironically. I said when I was looking as talking to you and then I asked her if you're on a time limit, which definitely is a big deal for certain short show. And then after that, do you have any questions before we get started? Bladdy blah, we get started, but having that little checklist there, every single guest allows me to get through that weight easier. If people are more comfortable and we go and dive in and write harder, like much better. [00:14:27] J. Rosemarie: Yeah. I like the idea of the checklist. I think it's even good for the host too, because it cuts down on the nervousness. I'd say for me anyway. [00:14:34] Dustin Miller Polyinnovator: Yeah, it's a good, it's a good way to make yourself more comfortable too. It gives you time to get the understanding that the vibe like, Hey, is this guest going to be an, a rush and kind of grantee, or they're going to be nice and relaxed and you can get more time to read that person's body language and see how they feel while you're doing a little checklist. That's a little secret there. Yeah. [00:14:52] J. Rosemarie: Thank you. I appreciate that. That's good value. And I want to rewind back to that. The [00:15:00] calendar time zone snafu. Because I was talking about getting your ideal guests, that ultimate guests. And just imagine what happened with you happened with my ultimate guests who. Couldn't cannot do this interview again for another year.So don't make, be careful of that. That's all I'm saying. Yeah. [00:15:22] Dustin Miller Polyinnovator: I had plenty of time today and I was like, I have a good feeling about the show, so I'm going to make sure I like try to be very happy, go lucky kind of thing. Let's just keep going, rolling with it. I'm glad we did appreciate you. Imagine that Gary V who is prolific content creator, a lot of people look up to, let's say you get a chance to interview with him. And then that snapping happens. That'd be insane if you missed that. So to speak. Yeah. [00:15:43] J. Rosemarie: Yeah. Thank you. You mentioned [00:15:46] Dustin Miller Polyinnovator: something about marketing as well earlier as you wanted to go on. [00:15:49] J. Rosemarie: Yes, content marketing. I'm not going to lie. I struggle with that. I love to do the podcast, get it all done. I edited myself and then, I'm like, [00:16:00] okay, but that's just the big name. [00:16:02] Dustin Miller Polyinnovator: And I, let me also mention too, I had a hard time finding your site. Yeah. Like your website, the poverty Bader, right?I didn't actually know that was your sites until after searching for your show. And so maybe that's one of those things where in addition to content creation and being a content marketer, you also have to be a personal brand or at the very least the podcast brand, and actually find out, finding out a way to share your information. For example, my podcast idea, that is a name I chose for my audio. Okay. I identified with the idea of a poly cast rather than a podcast. I don't like podcasts because it originates from iPod and I hate apple products. And so that's a brand identity right there where people know me as the guy who hates apple products, but also to Polly. Know, in line of what I was talking about, the doing multiple things. And so filling out your profiles enough to actually be able to show your content now, too. You know what I mean? Senior block posts is great, but if I don't know they exist because I don't see a link on the matchmaker [00:17:00] profile or I don't see a link on your podcast show profile or something like that, filling things out. And that's, I'm not trying to drill into you. I'm just using you as an [00:17:07] J. Rosemarie: example. We're all here to learn. But [00:17:10] Dustin Miller Polyinnovator: it's one thing I spent a lot of time figuring out too. It's like my LinkedIn profile, for example, I thought I had a really stellar profile. Then I saw someone else's who was insanely filled out. Like you would think that Hey, there's only limited sections. You have a tiny little about section tying the little punch. And then you have your education and your skills and stuff like that. Guess what? You can go into your skills and add a little paragraph under that skill and say how you're going to and why you're good at it. And you could also fill out your LinkedIn section there too, to have emojis and dividers, and really fill that out. Same with podcast platforms as well. You can actually sneak in. I don't know. All of them will do emojis. We can sneak in little lines and break up the text and make it easier to read. Like when you're on the phone, if I'm on Spotify and I'm trying to read that little description there, having a live. Break up the big bucket trucks, small little details like that. [00:17:59] J. Rosemarie: [00:18:00] Yeah. I must say though, sometimes you're when you have it like that in your podcast host. Cause it's happened to me that you, cause I like to, I'm a blogger, so I like to do small paragraphs and then I'll, I put the feed on another site, you name it, pod chase or whatever. And then I go into my profile and then. And Norma block attacks. So I guess that's where we need to do are, yeah. And check up and make sure that you know what somebody is reading about us. He's watching, how somebody is reading us. He's how we want to be perceived. [00:18:36] Dustin Miller Polyinnovator: Ah, chaser is a platform that is unique enough and that's something we could also touch on a little bit too. It was just like, it's a platform where you would want to cater to every, let me see. Every social network. Every platform has its own personality, pod, chaser, Twitter, Instagram, Tik TOK, Cora, LinkedIn, doesn't matter where you're at. They all have their own personality and your brand is going to show up differently on those platforms. Even if you share the same [00:19:00] content, it's going to be perceived. And so how you make a description for your show, how you explain yourself, how do you explain it yourself as a host and maybe as a personal brand, if that's what you're going for is going to change, do the context of that platform, supine chaser, maybe you shouldn't copy the description from the podcast host. Maybe you make a new one for pod chaser in the whole line of thinking of, Hey, you should really leave a review or check out my show. Something like that. [00:19:25] J. Rosemarie: Thank you. Yeah, sure. And I'm going on getting on with our marketing, our podcast marketing. So we don't stop at okay. So it's in Google though.

It's on the apple. It's you know, it's on Spotify, so we're good. No, we're not [00:19:41] Dustin Miller Polyinnovator: right. Let's just also talk about two different podcast hosts. We were talking about cat debate earlier. Some of them don't actually distribute to all the different platforms and that's one thing that's really important as well. So for example, I was really lucky that podcast, that code, my host actually started sharing to Amazon [00:20:00] very quickly when Amazon started doing the podcast thing. Packets that code change weather features very quickly to include that, which I thought was really helpful. Other plans. I was this close to actually doing it myself manually. And other platforms may not do that as much. I'm actually looking at Captivate right now to see if there's anything they're missing per se, when it comes to their distributor distribution. Does it look like there is, you can even see on their website as well that they have all these little icons for all the different platforms that they're on. That's great, but that's only podcasting. And let's also talk about something like pod chaser, pod, chaser, pod page pod link. These are all third-party tools that you have to manually submit your RSS feed to. And that's something you might think about doing. It's another point of entry for people to find your show and people for guests to come find your show as well as matchmakers, RFM and pod match. Let's skip guests deal for now, but these other two places. And how to play a place for you to find people to come in point is finding places across the board. I just [00:21:00] Cora I've been on Cora for many years and answer questions on there based up on my topics. You could go on there and answer a questions about podcasts, right? You start building up your brand influence and you don't necessarily have the link. In fact, you probably shouldn't at first link to your show Hey, here's the episode I did on that. Cause it's selling. Why would he say spam you, but sometimes it's selling yourself too much, but a matter of going on there asking the questions, then they'll go to your profile and then they'll see your show. Hey, this person has a show literally about tools or bad gasoline or tools of the trade, so to speak. So yeah, finding unique playful places to be on take time. It's definitely a place you should be on. [00:21:35] J. Rosemarie: Yeah. Yeah. I'm still getting used to videos yeah. Okay. And Instagram is my show. I'm doing this. Excuse me. So my first private podcast, Instagram is where I post mostly, and that's where I that's where I'm most of my audiences actually. And so I always post do you know, a clip on. And with the person's picture in my [00:22:00] little clip and I explored it to Instagram with whatever I want to do. [00:22:06] Dustin Miller Polyinnovator: Let me stop you just real quick, right there. Is it the moms who podcast Instagram or is there a different Instagram as well? [00:22:11] J. Rosemarie: There's a different Instagram as well, so that I have two separate Instagram. One for the moms will park Ooh, podcast. It's the one I'm going to be doing for the park debater for tools of the trade. I just haven't worked on it yet, but Jay rose Marine one is my first spot cats.

All right, but in the chat, [00:22:31] Dustin Miller Polyinnovator: because like I went on your site there and I clicked on the Instagram and it took me to the moms who podcast one. And so I have no idea which one you're actually talking about here. And that's another thing I just put the name in. I know, I'm just saying as someone who wants to find you. Yeah. There's barriers to entry, so to speak. Okay. I see what you [00:22:48] J. Rosemarie: mean there. See all. Thank you. Thank you for saying that because yeah, because [00:22:52] Dustin Miller Polyinnovator: this one is definitely way more filled out. There's a lot more to it [00:22:55] J. Rosemarie: and that's what that one's in his third year. So [00:22:58] Dustin Miller Polyinnovator: yeah, it looks great. And you even have the [00:23:00] little highlights as well. That's good. Yeah. So what were you going? What were you about to say. [00:23:04] J. Rosemarie: So I was just saying that when you publish your podcast the work's not done the work. So speaking in one, you want to make sure it's on the host on the platform, the distribution platforms like Spotify I heart, whatever. But you also want to publicize it, right? You want to go on LinkedIn or whatever your platform is, but then we're doing multi-channel right. LinkedIn talk, Facebook. I'm actually getting rid of Facebook, but Facebook's Instagram and different places, Cora and Reddit that we could go on and, make. Microsoft's useful so that people can see our content. And [00:23:49] Dustin Miller Polyinnovator: let me show you something real quick. I'm going to share my screen for the audience to see now I didn't make the same interest. I don't take credit for it, but this is a great way of thinking about it as [00:24:00] pollination or whether it's content or syndication, whatever term you want to use. Omni-channel it's all about just spreading. For example, here, you have your base video, you're doing a video interview. So you talk about your YouTube, then you write an article about it. Now I will honestly say all three of these blogging platforms. I would stay far away from like anyone who's listening in. I hate medium with a passion and I'd been on there since they came out, basically. So yes, it's, that's a whole little tangent right there. I'm going to skip over, but find a way of blocking yourself. That's not on. LinkedIn articles go start IO, whatever tool you want to use, that's fine. Then you have your podcast syndications. You have, they have anchor on here, but you can do captivate or podcasts, that code, whatever it be. And it syndicates to all the blackheads platforms. Now we'll get to the more interesting stuff. So he posted a link on Reddit around podcasting. You go on Pinterest and you share a pen of your episode on. I actually do one from my video, one from my audio as well. And then Twitter is you can do as much as you want, basically, as long as you don't get spammy, a lot of Twitters I've seen on there, like [00:25:00] sharing their Instagram post as a link. That's gross. Don't do that. That's Spanish. A lot of people do that as podcasters. I've noticed that since I started doing as a trait, this chord, it's hard to get used to.

That's a whole thing we have to get used to using, but he'd go on there. You can really make some progress. Tik TOK, Instagram and Snapchat is another way of creating little short-form audio grants. I saw on your a on your solar moms page here. You have this little red box right here and the wave form at the bottom. If you were to crop out nice little side out here, make this a little bit more vertical. That'd be a nice looking audio gram. They put on Tik TOK. Okay. One thing I've seen a lot of podcasters do a little too much is pure audio grams. So let's call you out again here, but these are all audio clips right here, right? There are no images. And Instagram is an image platform first and now video as well. But I saw that you have a lot of images here too. Like you have one right here and one right here. And you have them interspersed in between the videos. So having image, video image, video, having a pattern to it. Sometimes it makes it a little bit easier on the eyes [00:26:00] and easier for consumption just for people listening in and you have Facebook and ITV and LinkedIn and all that jazz, but you're spreading it out. You're pollinating all these common platforms from the main piece of pillar or based content. And that's the. [00:26:13] J. Rosemarie: Okay, thank you. Yeah. Thank you very much, Dustin, for talking to me today. It's it's a mentoring session, not just for me, but for my audience now this for my audience, but for me as well. So [00:26:27] Dustin Miller Polyinnovator: I know we'll keep going. So let's wrap it up I guess, but thanks for having me on again. No [00:26:32] J. Rosemarie: problem. [00:26:33]