Mastering AI Prompts for Better Content Creation w/Jonathan Green

Jonathan Green is an entrepreneur and author of ChatGP Profits, the blueprint to become in a millionaire using artificial intelligence. Is also the host of Serve no Master, and I'm going to let you explain the rest to me. Jonathan, Welcome to Tools of the Podcast trade.

Thank you for having me. I'm excited to be here.

Yeah, sure, all right. So what I do is I ask my guests, before I ask you to tell us what you do, tell us who is Jonathan Green.

Sure, someone who never thought I'd be an entrepreneur. I always grew up thinking what I want is a nice, secure job with job security, where I don't have to worry about anything else. And it turned out that wasn't my fate. I got my dream job at 29 and realized it was the worst thing that ever happened to me. It's that be careful what you wish for. At 29, I was at the highest in my career. There was one promotion possible in the next 50 years and that's when my boss died. I have like one in 10 chance of getting a job and I realized that I hated it. We think what we want because everyone tells us, and I finally realized I don't want what everyone else tells me. So my journey really is one of finally realizing it's okay to do what you want, even what people don't understand it.

Yeah, okay, all right, nice to get a little bit of a personal insight. Thank you.

Sure.

All right, sure, so I'm going to start off the bat because I started to read the title of your book but I didn't finish on purpose. You're the host of ServNoMaster. I'm talking about your podcast. Sorry, servnomaster, escape the nine to five. Your boss achieved financial freedom. There's a lot there. Thanks for watching. Tell me you. I think you hinted at what started this, but tell us more Sure.

So I thought it was my dream job and I was already thinking how long do I have to stay here until I can quit and pay off my student loans? And I was doing all the math every single day, because when you work for a large organization, whether it's the government or, in my case, was university there's a massive amount of slow roll, which is where everyone looks like they're working with or not, and I don't know how to do that. So they would give me, a task like this will take you six months, and I was done in two hours and I was like I have no idea how to stretch two hours into thousands. I don't have that skill. That's a very specific skill set that bureaucrats and middle management have, that I don't have and I kept taking on extra projects. I was about two years ahead in my work and I didn't know what to do, so I would take every day six hour walks because I had literally nothing to do. And there's also a lot of like in fighting in politics, like they offered someone else my job and she turned it down and then when I took the job she got really mad that they gave me a chair and I said well, office didn't have a chair. They didn't give me a new chair, they went from zero to one, not chair to upgrade. Same thing when they gave me a computer. It was an empty office. They put a chair, a desk, a computer, a very cheap computer and a cheap mouse in there. And I would always get this passive, aggressive comments about stuff that just came with the job that this person had turned down. So I Was stuck in a place. I didn't know what to do. It didn't match my personality and my skill set. And then I I signed at least on a new apartment, I bought a new car and the next Monday I came in and they fired me and it was the best thing that ever happened to me. I think I would have never actually made the jump to full-time entrepreneur, even though I was meant to be like. When I look back at my history, I was. I was always trying to start in my own businesses, so it really freed me at the exact right time and that really began my journey. Because I was driving home in that blizzard thinking if I crashed that would be so ironic, fired new car, the worst thing that can happen, yeah and I realized that our boss has so much power. They don't just have the power to take away your job for a little while, they can devastate you. I know people who lost six and seven figure jobs ten years ago and still haven't been able to get a similar job back. One of my friends went from a four bedroom mansion Hummer his wife is in a top-of-line Mercedes and then they moved to a one bedroom studio apartment Because there's nothing you can do. He wasn't even fired for cause. They just said we're firing one out of ten people, a decimation. One out of ten of you is gone and you're the one we've randomly picked, and that's the worst part of it Is that it's not your fault. Most of the time when you get fired, it's not your fault. Very rarely after your 30 is it your fault right in your 20s. Sure, you missed a couple of days, you show up late, but we stopped doing that by 30 and we all get fired. How many people have lost their jobs at really big companies because the CEO was messing around or cooking the books or doing something weird or investing in crypto currency, and so when you lose your job, you lose your income, you lose your ability to pay for your kids to go to a good school. You lose your ability to live in a safer neighborhood. You lose your ability to pay for good doctors, all these other things. So actually the boss has the ability to hurt your kids, not just you. Yeah, that's too much power. So I Don't tell everyone you have to quit your job, but you need to be ready. I've been telling this to everyone for ten years now. And what happened over the last few years? Everyone found out that when it's the rich people or the poor people, well, the poor people are a lot of work. Walmart can stay open because it's a critical business, but a mom and pop that supports your family that's not important. They're gonna shut you down and right. Who has to keep the landlord has to keep getting paid, but you're not allowed to run the business that pays the landlord. So, mm-hmm, everyone at the bottom always gets punished the most. So you need to have a reserve. Most people in America are $500 emergency, away from financial devastation. So the first thing I teach people is to just make an extra hundred dollars a month. It's, for most Americans, 50 or 60. That's a game changer. You can get an extra hundred dollars a month, then you get to an extra 500, then you took a thousand. That completely changes your life. Now, instead of increasing debt, you can decrease your debt and you have a level of freedom. So that's really what I say serve no master. That's what I mean is that you have to be in charge of your own destiny. If you put someone else in charge of your own destiny, you're not gonna like the results.

Absolutely and I totally agree. I remember one standing up listening to a couple of ladies talking, arguing with the, with the manager, because we had lost our bonus, and After about half an hour listening to the argument, I said why are? Why am I a middle-aged woman letting somebody decide how much I earn? So yeah, I can totally agree. I can totally relate to. Well, why a podcast? Because this is a podcast about podcasting. I mean, you wrote a book, sure. Why didn't you write a book instead? Why a podcast?

Well, I've written over 300 books, so I'm very prolific at writing. But I started a podcast as a way to first engage my audience in between books and products. I said, oh, this is going to make a lot of content quickly and for the first about 200 episodes it was just me. I was putting out five episodes a week for a long time until I got sick and I had to pivot to. I had to stop it for a while and now I do once a week with interviews. It allows me to meet other people, to connect with people like you and kind of expand my network. I live on a small island of the middle of nowhere so I don't meet other entrepreneurs very often. I live very, very remotely. So it allows me to connect with other people, and it's a great way to get content without 100% of it relying on you.

Okay, all right. So you wrote a book about chat GTP the Darling of the Ages, I suppose. Right, we were using AI before, but all of a sudden, chat GTP came and take up the oxygen in the room, so to speak. So tell us about this book. Why should every entrepreneur start using AI tools?

Over the next two or three years, there's going to be a calling and the people who don't learn to use AI are going to go out of business. And I'm trying to warn people now because it's going to happen in every sector. In the same way that people thought if you learn how to use math at the calculator, you won't really learn how to use math in the 50s, 60s and 70s, there was a professor saying any kid who learns with the calculator doesn't really know math. Well, can you imagine hiring an accountant that goes yeah, I don't do calculators, I do it by hand. Nobody would hire them, right? And in the same way, you're going to go oh, I don't use AI. Imagine you have two employees One can do 100 tasks a day with AI and the other can do five without AI. Course, you're going to fire them. I have talked to a lot of my friends who run large teams. They are training all of their VAs and team how to use AI because it makes them more efficient, rather than firing them. But the ones who don't learn it, they're not going to be there very long and that's really the future. It doesn't really matter what sector in AI is really in an arms race right now. There's a massive AI coming out from Twitter. There's a massive AI coming out from Google. There's one from Facebook. There's a massive open source arms race. Ai's are going to become ubiquitous, and the longer you wait to learn how to use them, the faster everything's going to pass you by. So I noticed there's some really big books on chatGPT and I read a couple of them and I realized they were really bad. They were clearly written by chatGPT. The information in them was very dangerous because if you put in the wrong prompt you'll get a bad result.

And that bothered me.

I said oh, I've made a lot of money. Chatgpt is a major part of my business. I use it five days a week, every single day. So I could do five days of work in four days using chatGPT Very important part of my business. So I realized that I have to put something out there that's practical. So in the book, what I do that no one else does is every time chatGPT is talking, it's in italics, so you know, not trying to pretend and every time I'm prompting writing on the chatGPT it's in bold. And the same way with my narrator, who's amazing, she uses three different accents, so there's no confusion. So you know which part to copy and paste. That's very important, and I'm really not interested in the cool part of AI People are always talking about oh, it can do this and could do that, but it's not useful. I don't care about things that are not useful. I don't care if it can make a movie that nobody wants to watch or an image that looks weird. I only care if it's useful for my business. I really focus on practicality. So the book is sort of specific copy and paste prompts and it has the responses I receive, so you can know oh, if I put this in, this is what I'll get out. I don't want to give you like 10,000 prompts and you don't know what's going to happen, because mathematically it will take you a month to test each prompt, which no one will do, and that's useless. So I'd rather give you less prompts that absolutely work than a bunch of prompts that you have no idea.

Okay, all right, thank you. So basically, you said it's the blueprint to becoming a millionaire using artificial intelligence. So basically, business owners, entrepreneurs, can use it to enhance their business, become more efficient, so to speak. Give us I'm assuming so give us two tips for how a podcaster could use AI, chat, tp, whatever, to enhance their podcasting.

Sure, here's the first one you can do. You can use AI to write an outreach email to each particular person you wanna invite onto your show, and if you wanna get on a show, you can have it write a custom email based on that person's areas of expertise, past episodes, all of those things, so it doesn't seem like a copy and past email. That's one of the fastest ways to use it to improve the quality of your outreach, because we're all tired of getting messages from people that send the same message to everyone, don't care what our show is about, whatever, right On both sides of it, even as a guest and as a host, it's very hard for me to kind of get my message across. So that's the first way. The second thing is there's a secret to getting very good at chatGBT. The secret is always ask before you tell. So, instead of saying chatGBT, do this. If you just say, chatgbt, I wanna get better guests on my podcast, how can I do that? What information do you need for me to do that? And it will ask a bunch of questions and as you answer them, it will start to give you really good responses. So that's a very important part of the process that a lot of us skip. We just go chatGBT, write an email for this, but if you don't tell it, you don't let it tell you what it needs. You might give it the wrong information. By asking questions first, you completely bypass the garbage in, garbage out problem that 90% of people have when using computers, google or artificial intelligences.

Okay, all right, thank you, I see those as practical. Now I know we're talking about chatGTP, but I've used BARD as well and there are times when I don't like one over the other. So are you able to give us a comparison of the two of them, like quickly? Not, you know?

Sure, there's really several different sectors. There's BARD, there's open source and then there's chatGBT. What's happening right now is that every single day, they're changing their algorithms. Chatgbt has actually gotten a lot worse over the last six months because people were using it to do very illegal things. Chatgbt originally had no gates on it and people were asking it how do I hack a bank and give me the code to upload to their server to break in? And it wrote the code for them. So it was actually finding security problems. So it's getting worse because there's the conflict between freedom and stop people from doing stuff that's like really bad. When I thought about like the limitations, I was like, oh well, let me write the naughty scenes and romance novels. That's the wall I ran into. I wasn't asking it, trying to make me make a weapon or something like really bad, like some people are doing. So that's why they're slowing down. So every day, you have increasing the power and increasing the limitations to stop people when something specifically bad happens. So, it's constantly getting stronger and weaker. So they had no internet access. Then they had internet access. Then people have used that so they took it away. So it's very tricky. It's going to get to the point where completely unlocked AIs are ubiquitous and open source AI has already beaten ChatGBT 3.5. If you're using the free version of ChatGBT, there's a free, open source AI that you can run for like a dollar and 27 cents a minute. I mean an hour, a dollar, 27 an hour. That's just as powerful and it's completely private and there are versions that have no fetters. It's completely unlimited. It will do anything. Chatgbt 4 hasn't been defeated yet, but it will be, which means they have to put up ChatGBT 4.5, chatgbt 5,. Bard has to be updating, so it's going to be by the time this comes out. Even this comes out tomorrow. Which one is better changes. So every single day, a new open source AI comes out. It's almost impossible to keep up. I get an alert. I have to watch three new videos, constantly happening in just a crazy speed, which is why I know they're going to get faster and faster. They're developing things that they said oh, this will take six years, and they come out three days later. These two scientists wrote a massive white paper. They said no open source project will ever be able to defeat ChatGBT. Two weeks later, someone did. They probably wish they hadn't written that paper, because they look like complete idiots Because it would never happen. It happened two weeks later. It wasn't like two years later. What I can tell you is that each tool works differently and is good in different ways. For a while, everyone was using the MSN search engine for you when I got that, too, right away, and I haven't used it in months because it's not that good. So they're gonna get better and they're gonna get more ubiquitous. So the best thing to do if you're getting a bad result from one 90% chance, it's the prompt. I spend several hours rewriting prompts, so I'm writing a prompt right now to get chatGVT to give me a hundred perfect Pinterest pins in a row. I've rewritten the prompt for the last day and a half until it's perfect, and then I'll probably tweak it again over the next few days and that will go in my chatGV for social media book because it has to be perfect. So you have to be willing to go oh, this didn't work, let me tweak it Instead of this didn't work. I guess it's broken A lot of times. It's either not asking the question first, you haven't given the right information, or you sometimes hit a wall, like last night. I was trying to get it to pull quotes from my book and first it kept pulling like quotes from the table of contents or from the end of the book or from its own prompts. I was like don't use the bold or the italic sections. It didn't work. So I pulled that out, made a new PDF and it was still pulling out just the worst quotes. So sometimes you'll hit a wall and I go, oh, I've just done something wrong. I got to start over and think about it again tomorrow. So you're gonna hit walls. That's part of the process. You just have to accept that. But you also have to accept that You're gonna find a way around it if you just keep thinking about it, because it can do amazing things. So they're gonna go back and forth. Which one is better? It's totally fine to use multiple AIs. The same prompts work in both of them. It's just a matter of testing and trying and getting better and better and going. Okay, this is the one I'm really good at.

Right, okay, all right, thanks. I kind of like this discussion, because the other thing I wanted to touch on was the fact that we need to look at it as a tool, though, and not and that's the problem is that we've been looking at it as a replacement for things we do. It's really a tool we could use to enhance what we do. Like I'm a blogger and I'll use chat gtpr bar to get ideas on content. If I have an idea, I run it by them and ask them if they think it's a good idea, and they really give me good answers, or at least answers that have me thinking. So I think that's gonna be. My next question is how can we better utilize these tools and not think of them as the thing that's gonna solve all our problems for us?

Sure. So the first thing is that calling it an AI is a misnomer. It's not our official intelligence, it's not even weak AI. So there's weak AI which is like mildly sentient. There's strong AI, which is maybe it'll take over the world. It's neither of those the best way to think of it is. It's a pretty good magic able. The way chat gpt works is it guesses what the next word should be, one word at a time. It goes after the I need a noun. The most likely noun here is dog. Then it goes what's the best word after dog, we need a verb. That's how it thinks. So that's why you ask it dumb questions. It gives dumb answers. If you just keep repeating yourself to chat gpt or giving it a task that will take a long time, by the 15th or 16th prompt, it will go insane. It will start to give nonsensical things that we'll forget what you're talking about. So all of these fears, it's possible that and eventually it will get to an AI that will do this, but we're very far away from it. What it really is is a smart calculator. It's like a word calculator, this idea that AI is gonna replace jobs. There are some jobs that will get changed, Like if you're a digital artist. You can just become a digital artist who uses artificial intelligence and image genres, Cause guess what? An artist is gonna get a much better result than I am. The way AI really works is you have the AI's general knowledge and your specialized knowledge. When you bring those together, that's the magic. It's like putting on a suit of armor Armor can't do anything on its own and you are stronger with the armor, so together that's the real power. So when I'm working in my areas of expertise, like writing prompts and writing a book, I can get a lot of really good results. I can do better than most people. But my friend who's a copywriter he can get better copywriting out of Chachi because he's combining his expert knowledge with its generalized knowledge. So what it really does is turbocharge everyone. The idea that I can do as good with Chachi to be outside my area of expertise as an actual expert that's not true. If we both have Chachi to be tea, it's a great equalizer. That's where it really gives everyone opportunity. So it's much more. That's the direction and unfortunately, the people who are afraid of it and think of it as an AI or thinking of Terminator, listen. That's how I feel about drones. I hate drones. Very uncomfortable, that's different. Okay, Even toy drones, I hate them. I totally get it. But this type of AI, what it's doing, it's really just. It's like a smarter version of Siri or Bixby or whatever those different ones in your phone could be. I don't use those either, so I'm not someone who embraces every technology. Okay, I don't want something listening to me. I was a very long time before I let a phone use my fingerprint or my face. I was like I don't want to do this. So I certainly think about privacy and I get that, but it's not really. There's not really a choice. It's like the genie's out of the bottle. It reminds me of 30 years ago, when they first invented file sharing and suddenly everyone was sharing music and all these bands and record companies sued everyone to try and stop it. Has it stopped? Not really. Anything you want you could get within five minutes, right you?

would not have found it.

That's the point. My mom as well, right, my mom is almost 80. She could find anything she wants, any song she wants. She knows how to find it for free. She knows how to use Hulu. So you can't put the genie back in the bottle. You can say, oh, I hate AI, I don't want to use it. It doesn't matter, it's here and it's. Either you learn how to use it or you learn how to do a job where it doesn't matter, like a farmer or a truck driver, anything what's physical, it's not that important. But anything we're using a computer, anything we have to do a lot of thinking. It's not really optional. In the next two or three years, I think a lot of people who don't learn how to use AI are going to get fired, unfortunately.

Yeah, yeah, I agree, I agree, I'm with you there. All right, I'm grateful for today.

Oh sure, my wife and four kids, that's the best part of my life.

Awesome, awesome, thank you. All right, and how can we get in touch with you, tell us about how to reach you and stuff.

Best place to find me is at servenomastercom. You can find me at servemastercom. I have a ton of cool free tools. You can find my book. I built some free software that you can use to really master image generation. It's one of the best tools out there to help you. It's absolutely free and all of that is at servemastercom. Okay, All right.

And then you also have the podcast Serve Nomaster, and the new book is on Amazon and anywhere books are sold. Okay, cool, absolutely All right. So we'll put those links in the show notes, All right. Before we let you go, give us two to three tips on how a podcaster can use chat GTP to accelerate creation process. I know you gave us a couple of tips before.

Sure, but I have to write my show notes. That's number one. Number two I have it clean at my transcripts. Those are two most useful things. And number three I use an AI. I use a different AI to make the social clips from my video. So I take a long interview, I feed it in a tool called video, the ID YO, and it gives me 30 shorter clips and then I just pick the best ones. So it saves a massive amount of time by doing that.

Okay, that is awesome. Thank you. I think I'm going to use that last one. I use something else right now. So, yeah, all right. Thank you, jonathan. I really appreciate you taking the time coming to talk with us today and I apologize for the difficulty in getting here.

That's okay, we're here. That's for matters. Thank you for having me.

Thank you very much, yeah.

Any parting shots. All I can say is that ask what it needs, and then you'll get really good responses. So switch to asking instead of commanding, and it will completely change the results you get.

Awesome, Thank you, and I'm going to get a copy of this book Chat GT Profits the blueprint to becoming a millionaire using artificial intelligence. So thank you again.

Thank you for having me.