Introducing: Run the Numbers with CJ Gustafson

Run the Numbers is a weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups.

It’s a collection of things I’ve learned and thought about in the trenches as a tech CFO – as well as the things I wished I had known before going through it. Or things even I haven’t gone through yet but there are interesting, experienced, thoughtful people who have already.

It’s meant to serve as a playbook of sorts for the stuff I wish I learned earlier in my career, both from experience and from copying people smarter than myself.

Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth.

And if I was being really honest, most of the episodes are about things I googled a hundred times, looking for an easy answer, but coming up short. 

Running a company is hard (IYKYK). And this is where we talk [honestly and tactically] about getting the most out of your company’s performance, owning the results, and finding escape velocity.