Unicorn Bakery - The Startup Founder Podcast

Unicorn Bakery - The Startup Founder Podcast

Unicorn Bakery is the startup podcast about the essential questions and issues in founding a startup. We interview the world’s leading startup founders and venture capital investors to cover every stage of the startup process, from ideation and strategy to technical, legal and financial issues. Listen to stories and lessons learned from the world's best founders and learn what it takes to create and scale your own startup.

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Cloudflare Growth Playbook Revealed: How Cloudflare scaled to $1 Billion AR | Growth & Go-to-market-strategies | Chris Merritt, Former Cloudflare Chief Revenue Officer
April 11, 2025

Cloudflare Growth Playbook Revealed: How Cloudflare scaled to $1 Billion AR | Growth & Go-to-market-strategies | Chris Merritt, Former Cloudflare Chief Revenue Officer

Chris Merritt, former CRO of Cloudflare, shares how the company scaled from single-digit millions to $1 billion in ARR and built a foundation for long-term, sustainable growth. Chris unpacks the strategies behind scaling go-t...
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How Clay Scaled from 0 to $30M ARR in 2 years with Product-Led Growth with Co-Founder & CEO Kareem Amin
April 1, 2025

How Clay Scaled from 0 to $30M ARR in 2 years with Product-Led Growth with Co-Founder & CEO Kareem Amin

Clay is one of THE success stories of the last years. But in early 2022, after 5 years of building, Clay did close to 0 in revenue. Two years later, Clay did approximately 30 million in ARR (Annual Recurring Revenue). Kareem ...
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Vanta CRO on building a $100M+ ARR Revenue Engine – and how you can do, too | Predictable Sales Engine | Hiring Sales Talent | Selling to SMBs with Vanta CRO Stevie Case
March 14, 2025

Vanta CRO on building a $100M+ ARR Revenue Engine – and how you can do, too | Predictable Sales Engine | Hiring Sales Talent | Selling to SMBs with Vanta CRO Stevie Case

Stevie Case, CRO at Vanta, explains how the company surpassed $100 million in ARR in just five years by building a predictable and scalable revenue engine. From founder-led sales to structuring a global sales organization, St...
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How Strava built a Global Fitness Community with 100M+ users | Expanding a consumer app to 196 Countries | Why Strava never intended to be a Venture Case | Hiring Young Potentials instead of Senior Staff (with Strava Co-Founder Mark Gainey)
March 7, 2025

How Strava built a Global Fitness Community with 100M+ users | Expanding a consumer app to 196 Countries | Why Strava never intended to be a Venture Case | Hiring Young Potentials instead of Senior Staff (with Strava Co-Founder Mark Gainey)

w Strava started as a "virtual locker room" in 1995 and why it didn’t work The role of timing, technology, and social media in Strava’s eventual success Building a Community-Driven Platform: Why Strava focused on engagement o...
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From Building Products that Create Billions in Revenue to Running a Selffunded Venture Firm - Hunter Walk, Homebrew
March 6, 2025

From Building Products that Create Billions in Revenue to Running a Selffunded Venture Firm - Hunter Walk, Homebrew

In this episode of Unicorn Bakery, Hunter Walk, co-founder of Homebrew, joins Fabian Tausch for an in-depth conversation about his journey from product management at Google and YouTube to building one of the most respected ea...
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Master Educational Short Form Content: How HarperCarrollAI won 400k Instagram Followers in 13 Months without losing content depth
March 5, 2025

Master Educational Short Form Content: How HarperCarrollAI won 400k Instagram Followers in 13 Months without losing content depth

In this episode, Harper Carroll, one of the most prominent voices in AI education, joins for a deep dive into the art of creating educational content, and how she built an impressive following of over 400,000 people in just o...
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