This week on Upstream, the tables are turned, and Erik is sitting in the guest seat. We're airing an episode from Greg Isenberg's podcast Where It Happens. Greg and Erik discuss B2B creators, how to find profitable niches, how to monetize media businesses, and more. Upstream is sponsored by Shopify: https://shopify.com/torenberg for a $1/month trial period.
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We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: https://eriktorenberg.com.
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SPONSOR: Shopify - https://shopify.com/torenberg for a $1/month trial period
Shopify is the global commerce platform that helps you sell at every stage of your business. Shopify powers 10% of all ecommerce in the US. And Shopify's the global force behind Allbirds, Rothy's, and Brooklinen, and 1,000,000s of other entrepreneurs across 175 countries. From their all-in-one ecommerce platform, to their in-person POS system – wherever and whatever you're selling, Shopify's got you covered. With free Shopify Magic, sell more with less effort by whipping up captivating content that converts – from blog posts to product descriptions using AI. Sign up for $1/month trial period: https://shopify.com/torenberg.
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LINKS
Greg's newsletter: https://www.gregisenberg.com/
Greg's YouTube channel: https://www.youtube.com/@GregIsenberg
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X / TWITTER:
@gregisenberg (Greg)
@eriktorenberg (Erik)
@upstream__pod
@turpentinemedia
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TIMESTAMPS:
(00:00) Intro
(01:29) The rise of the B2B creators
(04:05) Are podcasts worth investing in?
(09:15) How to spot a profitable niche
(11:32) Podcast acquisitions and partnerships
(15:30) Sponsor | Shopify
(18:39) Why media businesses are undermonetized
(29:04) Producers are going to overtake Creators
(39:06) Is there enough room for B2B creators?
(44:50) Businesses that are too good for Venture Capital
(52:30) Steal Erik’s free start up ideas
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Upstream is a production from Turpentine
Producer: Sam Kaufman
Editor: Michelle Poreh
For guest or sponsorship inquiries please contact Sam@turpentine.co