Welcome back, everyone! This is NaRon Tillman, your host of the Walk in Victory Podcast. Today’s episode features a deep and transformative conversation with Brad Smith, a highly experienced business coach who's been guiding CEOs and business owners for nearly three decades. If you're ready to gain actionable insights and strategies to propel your personal and professional journey, then you’re in for a treat.
Embracing the Legalities of Business and Life
We kicked things off with an insightful analogy between marriage and business, emphasizing how both require a solid grasp of their respective legalities and responsibilities. Brad expanded on this by revealing that while legal knowledge is critical, it makes up only about 10% of what drives a business. The remaining 90% is all about the actions, systems, and processes that are put into place and continually refined.
The Start of a Journey
Brad’s journey began at the tender age of 12, deeply influenced by his entrepreneurial father. His father’s journey, which involved starting 34 companies, imparted invaluable lessons to Brad. Out of those 34 ventures, only three survived, underscoring the importance of having the right elements and consistency in execution, much like a scientific experiment.
Paying the Price for Customers
One of the most thought-provoking moments in our conversation was around the idea of how much one should be willing to pay to acquire a customer. Brad’s response focused on the importance of understanding and valuing the customer journey over the monetary cost. This mindset shift transforms a business from merely transactional to one that perpetually grows, enriching the customer experience.
Spiritual Insights in Business
We took a spiritual turn when Brad discussed the balance between metaphysical insights and business. He spoke about the conscious universe and how life's challenges are opportunities for growth. Brad has successfully integrated this perspective into his coaching, helping clients realize their potential by overcoming their internal blocks and self-imposed limitations.
Overcoming Internal Blocks
Brad shared his personal journey of dealing with an ulcerated colon, attributing his recovery to understanding and controlling his emotions. This experience has significantly shaped his approach to business and life coaching, emphasizing the profound impact of the mind on physical well-being and success.
The Power of Kindness and Ambition
Kindness and ambition are core to Brad’s methodology. These qualities, combined with intelligence and curiosity, form the foundation of his client relationships. His selective process ensures high success rates, working only with individuals who align with these values.
Practical Steps to Achieve Business Success
Brad offered several practical steps to attain success in business:
- Know Your Strengths: Focus on what you excel at.
- Develop Systems and Processes: Create repeatable systems that add value.
- Adopt a Customer-Centric Approach: Begin with customer needs and work backward.
- Practice Self-Care: Maintain kindness towards yourself to sustain personal and professional health.
- Embrace Spiritual Awareness: Let higher consciousness guide your business decisions.
Closing Thoughts
As we concluded our conversation, Brad left us with an empowering reminder: achieving victory in life and business isn’t about the absence of challenges but rather about navigating through them with resilience and a commitment to growth. He encouraged listeners to strive for wealth in all dimensions – financial, spiritual, relational, and communal.
If you found today’s episode enlightening, don’t forget to like, subscribe, and share the Walk in Victory Podcast. Stay tuned for more compelling stories and practical strategies that can help you reach new heights.
Until next time, keep walking towards victory!
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– NaRon Tillman, Host of Walk in Victory Podcast
