Customer Obsession and Marketing Insights with Atiba De Souza | Walk in Victory Podcast
In this episode of the Walk in Victory podcast, host NaRon Tillman, joined by co-host Carla, delves into the crucial aspects of marketing with guest expert Atiba De Souza. NaRon shares his entrepreneurial journey in the construction and real estate...
In this episode of the Walk in Victory podcast, host NaRon Tillman, joined by co-host Carla, delves into the crucial aspects of marketing with guest expert Atiba De Souza. NaRon shares his entrepreneurial journey in the construction and real estate industry, emphasizing the significant challenges and learnings regarding audience identification. The episode also explores the importance of understanding and being obsessed with your audience, crafting clear messaging, and the value of patience and persistence in business. Key discussion points include creating customer avatars, the importance of clear and concise communication, and practical strategies for content marketing.
Time Stamps:
- 00:00 Introduction to the Walk in Victory Podcast
- 00:47 NaRon Tillman on Early Business Challenges
- 02:11 Finding the Ideal Customer
- 03:11 The Importance of Crafting Your Message
- 06:07 Understanding and Obsessing Over Your Audience
- 06:37 Guest Insights on Marketing Challenges
- 07:59 The Mindful Marketer and Customer Obsession
- 17:11 Real-Life Examples of Customer Understanding
- 22:21 The Value of Messaging and Exclusivity
- 23:44 Creating Effective Flyers
- 24:53 The Importance of Messaging
- 27:36 Journey from Cakes to Marketing
- 30:13 Principles Over Tactics
- 31:37 Content Creation Strategies
- 33:58 Addressing Audience Problems
- 35:32 Churches and Nonprofits Messaging
- 40:24 Becoming Obsessed with Your Customer
- 43:49 Final Thoughts and Resources
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Atiba De Souza
Share stories (good and bad) of building your team to empower other business owners
You don’t want to be famous – but you need to be.
There’s too much bad information floating around out there, too many people getting either bad or critically-incomplete or even outdated information. It’s not only NOT HELPING – in some cases, it’s actively hurting them.
These are people you can help, potential clients who NEED to find you.
I know you know that. And I know you’re dreading the process, all you’ve heard about SEO, blogging, podcasts, and “staying top of mind.” It’s not what you do. It’s not what you want to learn to do. Even though you know it’s necessary.
So you’re caught between wanting to do what you’re an expert in and knowing you need to learn and do this other stuff.
Relax. I can help.
I know what that’s like. I’ve been there.
Quick story: for 25 years, I ran an exclusive agency that got regional and national brands ranked on page 1 of Google. We were doing Search Engine Optimization (SEO) before the term was even invented. But one day I realized that my agency was not growing because I was not applying what I did for my clients to my own brand. You know the story about the cobbler’s kids who went shoeless? That was my agency.
Then I met Kasim Aslam. He owns the #1 rated Google Ads Agency in the US. He saw how we were getting our clients ranked – I showed him the whole process – and he was blown away. He told me, “Nobody else is doing this. You’ve got stuff people need to hear.” That’s when I realized, “Oh, crap! I do!”
Kasim helped me understand that I was not alone. I had … Read More
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