Cat Valverde
Wildly Profitable AI Strategies, Zero Bullshit: Let's Get Confident and Get Paid
Many of us are looking around at the 2024 economics of online marketing and whispering, "...what the hell is going on?"
Cat Valverde is (pretty) sure that it's all going to work out just fine.
Let’s take a breath together. Right here, right now. You’re already doing it right. You are enough, and you don’t have to do a damn thing to be worthy.
With joy and authenticity at the core of everything she does, Cat Valverde is ranked among the top 1% of Podmatch guests globally. Known for her warmth, candor, and commitment to helping businesses unlock untapped profits.
As the founder and CEO of Profeshh, she has generated over $5 million in direct revenue for her clients, holds an MBA from a top London university, and is pursuing a Harvard Organizational Psychology Masters. Her goal: to help business leaders leverage authentic human connection to achieve sustainable, ethical growth in the post-ads economy. Powered by AI and Machine learning.
Cat’s journey began with a deep commitment to service and community. She started her career in non-profit management, working alongside the Peace Corps in Ecuador to preserve mangroves and build recycling centers in underserved communities. Later, as an AmeriCorps member in Austin, Texas, she served as a financial literacy advocate, supporting over 18,000 low-income families each tax season through free tax filing services.
Eager to broaden her global business expertise, Cat earned an MBA in International Business from Hult International Business School in London in 2014. She transitioned into the private sector, joining Breedlove & Associates, a boutique consulting firm specializing in HR, Tax, and Payroll Compliance, which was later acquired by Care.com and then by IAC. During her tenure, she scaled operations while managing 35,000+ client accounts, reducing the overtime budget by 59% annually (saving $165k per year) and cutting 8,000+ work hours (resulting in $280k in savings). She built performance dashboards that helped her teams exceed efficiency KPIs by 30%, all while maintaining a world-class NPS of 83.
As Breedlove grew from a boutique firm into a larger operation, Cat’s role evolved to Director of Consulting, where she led a department of 25+ staff members. She was a key leader during the company’s acquisition and transition to fully remote operations at the onset of the COVID-19 pandemic. She also managed the onboarding of 1,000+ Intuit clients per quarter, building systems to support their integration and growth.
Her passion for ethical marketing is deeply personal. Having witnessed her father’s involvement in the telemarketing scams of the 80s and 90s, Cat is committed to building marketing programs based on trust and authenticity. She believes there’s enough sunshine for everyone and is here to help businesses find it.
Cat’s current focus is on digital revenue strategy at Profeshh, where she specializes in developing global Enterprise martech strategies powered by AI and machine learning. By leveraging advanced data-driven insights, she ensures scalable growth and optimized performance for businesses looking to enhance their martech stack. Her tailored, transparent strategies help businesses grow without unnecessary stress or overhyped tactics.
Cat is committed to helping unlock the potential for joy and abundance in your work. Particularly among women leaders and other underestimated founders. Let's breathe, be present, and remember: you have dreams that might just change the world.
