Owners and marketing executives of small to medium-sized companies hire Philippa to find actionable insights in their digital analytics, and to make recommendations that will grow their business and reduce wasted spending, because many are missing those “hidden gems”. She has over 20 years of experience in translating the metrics into creative ideas to move the business forward and creating effective, data-driven digital strategies designed to achieve goals and maximize return on investment - and all in understandable English, not techy jargon!