Leading Beyond the Herd: Disruptive Ideas for Success with Roy Osing

Leading Beyond the Herd: Disruptive Ideas for Success with Roy Osing

Being Different: A Unique Approach to Success in Life and Business

In a world boxed in within norms, rules, and 'being better', Roy Osing, also known as 'Be Different or Be Dead' guy, paints a different picture about achieving success. He asserts that uniqueness and differentiation matter more than being 'number one'. He stresses that individuals and businesses should focus on their defined roles and look inward to set their standards rather than obsessing over competitors and comparing. For individuals wanting to excel in their careers or lives, he suggests looking for mentors who provide practical insights and have attained personal achievements. He also proposes moving away from 'textbook knowledge' and focusing on practical application. Roy espouses being attached to those you serve, your customers or people, and continuously finding unique ways to meet their needs. Lastly, among his key takeaways were avoiding 'gargling Google' to prevent imitation and nurturing the ability to tell one's story differently.

Time Line

00:00 Introduction
00:00 The Importance of Being Unique
00:27 The Problem with Conformity
01:48 The Role of Education in Shaping Mindsets
02:41 The Power of Disruption
08:02 The Impact of Language and Self-Talk
08:49 The Art of Differentiation
12:11 The Influence of Personal Background
23:17 The Importance of Performance and Communication
26:02 The Success of Eliminating Dumb Rules
26:50 The Power of Memorable Expressions
27:14 The Goal: A Billion Dollars in Annual Revenue
27:40 The Strategy: Increase Customer Engagement
28:20 The Execution: Planning on the Run
29:01 The Result: A Billion Dollars Worth of Value
29:36 The Method: Killing Dumb Rules and Cutting the Crap
29:54 The Language of Business: Increasing Viscosity
32:39 The Journey: From Bully to Business Success
34:57 The Focus: On the Customer, Not the Competition
38:33 The Differentiation: Moving Away from the Mass
45:31 The Payoff: Living the Life and Paying it Forward
49:52 The Future: Being Different and Changing the World

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