Mastering Media: The Power of Press Releases in Today's World With Mickie Kennedy
Mastering Media: The Power of Press Releases in Today's World
In this episode of 'Walk In Victory Podcast,' host NaRon Tillman along with special guest Mikey, delves into the transformative power of media and press releases for achieving business...
In this episode of 'Walk In Victory Podcast,' host NaRon Tillman along with special guest Mikey, delves into the transformative power of media and press releases for achieving business credibility and recognition. Recorded in Queens, New York, this insightful discussion highlights strategies for leveraging both local and national media to promote events and brands effectively. They emphasize the importance of professional press releases, crafting compelling headlines, and engaging journalists. Mikey shares his extensive experience in the field, provides practical tips for small businesses, and recommends ongoing PR campaigns for sustained success. The episode also covers unique approaches such as conducting industry surveys to generate media interest, and the increasing relevance of podcasts as a form of media. This is an essential listen for anyone looking to enhance their media strategy and boost their public presence.
00:00 Introduction to Walk in Victory Podcast
00:49 The Power of Media in Business
03:40 Effective Media Strategies for Local Events
05:21 Building Relationships with Local Media
09:02 Leveraging Social Media and Community Outreach
13:19 The Role of Press Releases in PR 17:17 Creating Impactful PR Campaigns
22:06 Conducting Industry Surveys for Media Attention
27:20 The Power of Asking the Right Questions
27:41 Building a Recognized Voice in Your Industry
29:38 The Impact of Press Releases During the Pandemic
31:17 Effective Press Release Strategies
35:03 Crafting Headlines for Journalists
37:38 Understanding the Journalist's Perspective
43:58 EReleases Services and Support
47:56 Expanding Your Knowledge and Reach
50:20 Conclusion and Final Thoughts
Become a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.
Mickie Kennedy
Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.
Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits.
Listen On