Overcoming Burnout in Digital Marketing | Colby's Story
Feeling overwhelmed and burnt out in your digital marketing business? Join host NaRon Tillman on the Walk in Victory podcast as he has a candid conversation with digital marketing expert Colby Wegter (https://colbywegter.com/) about overcoming burnout...
Feeling overwhelmed and burnt out in your digital marketing business? Join host NaRon Tillman on the Walk in Victory podcast as he has a candid conversation with digital marketing expert Colby Wegter (https://colbywegter.com/) about overcoming burnout and building a sustainable business. Colby shares his personal journey, emphasizing the importance of accepting that your business can thrive even when you're not constantly working. This episode offers valuable insights on managing stress, finding work-life balance, valuing your time, and implementing effective strategies for long-term growth.
Key Takeaways:
- Recognizing the signs of digital marketing burnout and taking steps to recover.
- Building a sustainable digital marketing agency that can run without constant oversight.
- The importance of valuing your time and implementing value-based pricing in digital marketing services.
- Strategies for client retention and setting clear expectations in digital marketing campaigns.
- Understanding the long-term value of SEO and navigating the challenges of SEO implementation.
Timestamps:
- 00:00 Overcoming Burnout: A Personal Journey
- 00:13 Welcome to the Walk in Victory Podcast
- 00:54 A Trip to Howard University's Homecoming
- 01:38 The New York Jets and Personal Reflections
- 05:48 The Importance of Mentorship and Community
- 06:19 Creating Autonomy Agency: A Solution for Burnout
- 09:17 The Reality of Burnout and Recovery
- 11:47 The Turning Point: Embracing Change
- 13:30 Building a Sustainable Business
- 20:55 Client Retention Strategies
- 27:32 Understanding the Baseline
- 27:46 Shifting from Hourly to Value-Based Pricing
- 28:02 The Importance of Client Sacrifice
- 28:32 Budget Discussions and Setting Expectations
- 29:23 Comparing Digital Marketing to Home Renovation
- 33:46 SEO: The Long-Term Investment
- 35:45 The Challenges of SEO
- 42:12 The Value of Self-Worth in Pricing
- 46:36 Final Thoughts and Recommendations
Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictory
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Colby Wegter
Founder
I'm a 35 year old dad of 3. I grew up in the middle of nowhere Iowa and then moved all over. To Dublin, where I finished an Elementary Education degree. To New York, where I was employee number 12 at BrandYourself (we got on Shark Tank and turned down Robert 😉). To Minneapolis and Chicago, where I started a Top 100 digital marketing agency in the USA. And now in Milwaukee, where my mission is to own my time 100% and buy as much coffee as I want.
I do that by helping overwhelmed founders + owners buy back their time and lead their companies better.
Having multiple burnouts in the agency setting, even while I was keeping clients for years while my competitors were keeping them for 6 months, made me think differently.
Everyone is trying to scale in the wrong way. They want to chase business instead of attract it. They want to sell new people instead of delight those already paying them. They want to hire early without nailing their vision and roadmap.
This recipe burns out business owners and it's a damn shame.
I'd love to be on your show because I can help people who BELIEVE they have to do it the same way as everyone else and show them that thinking for themselves, focusing on retention to build attraction, and planning for the life they want today, will get them where they want to go far quicker. They'll also be more healthy and happy as they do it.
Other core competencies of mine are how to:
- Stop cold outreach and build an inbound marketing strategy
- Keep employees happy every week and make th…
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