The Magic of Hooks to Transform Your Marketing Game | EVGENIY KHARAM
The Magic of Hooks to Transform Your Marketing Game | EVGENIY KHARAM
https://www.softskillstech.ca/
In this episode of Walk in Victory, hosted by NaRon Tillman, the focus is on the power of soft skills in sales and business. The conversation with...
The Magic of Hooks to Transform Your Marketing Game | EVGENIY KHARAM
https://www.softskillstech.ca/
In this episode of Walk in Victory, hosted by NaRon Tillman, the focus is on the power of soft skills in sales and business. The conversation with Evgenly Kharam, delves deep into how introverts can be exceptional salespeople by leveraging their attention to detail and preparation. The importance of hooks in music and marketing, visual and conversational hooks, and techniques to close deals are thoroughly discussed. Additionally, the episode touches on methods to discern potential customer issues and build meaningful connections. Key book recommendations include 'How to Win Friends and Influence People' by Dale Carnegie and 'Start with Why' by Simon Sinek, along with the practical benefits of joining Toastmasters for improving communication skills.
Time Line
00:00 Introverts as Salespeople
00:38 Podcast Introduction
01:10 The Art of the Hook
05:53 Visual Hooks and Anchors
08:23 Building Connections in Business
13:01 Soft Skills and Communication
30:30 Mindfulness and Practice
33:43 Recommended Reads and Conclusion
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EVGENIY KHARAM
Evangelist and Advisor | Visionary | Keynote Speaker | Book Author | Awarded Dad | | Outdoor Enthusiast
Throughout his career, Evgeniy Kharam has worked with some of the largest enterprises across Canada, the U.S., and Europe, including time spent working alongside industry leaders like Robert Herjavec. As a cybersecurity consultant, he helped major companies tackle complex technical challenges, but along the way, he realized that success isn’t just about technical know-how. To truly make an impact, you need to connect with people—whether they are customers, teammates, or executives.
Evgeniy discovered that simplifying technical ideas, improving communication skills, and using hooks to capture attention are essential to delivering the right message. He also learned the importance of using voice effectively and managing fear, turning presentations and discussions into more powerful, engaging experiences. Through storytelling, metaphors, and concise communication, Evgeniy has mastered the art of making complex concepts easy to understand.
In his book, The Art of Soft Skills in Technical Sales, Evgeniy shares these insights to help professionals combine technical expertise with human connection, making them more successful leaders and communicators.
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