Tiago's Path From Google to EntrepreneurWalking Towards Victory: Overcoming Challenges and Digitizing Success
The 'Walk in Victory' podcast introduces NaRon Tilman, a host and coach who shares insights about overcoming tremendous challenges, and the importance of personal growth and innovation. He emphasizes the power of one's personal journey and experiences, encouraging listeners to embrace their past, good or bad, and use it as fuel for growth. He discusses the innate biases we hold, how they can impact our decision-making, and the importance of breaking away from societal norms and fears of judgment. The episode also features a guest, Tiago, who shares his professional journey from Google to starting his own business. They discuss the challenges of determining the price of one’s time and expertise, the importance of maintaining creativity in the age of AI, and the power of narrative storytelling in marketing. They also stress the crucial role of coaches or mentors in people's business and personal growth journeys.
Time Line00:00 Introduction to the Podcast
00:41 Host's Opening Remarks and Personal Reflections
03:07 Exploring the Dichotomy of Human Nature
05:34 The Journey to Authenticity
06:53 Guest Introduction: Tiago
07:01 Tiago's Reflections on Failure and Resilience
09:42 Tiago's Journey from Corporate to Entrepreneurship
11:51 The Challenges of Starting a Business
12:06 The Power of Mentorship and Simplifying Processes
20:59 Tiago's Current Business Approach
22:39 Understanding Your Core Client and Crafting Offers
24:35 The Power of Specific Messaging
25:17 The Art of Interviewing Your Target Audience
25:54 Creating Your Offer Using Audience Language
26:25 The Importance of Referral Programs
27:09 The Dangers of Trying to Do Everything
27:46 The Value of Simplicity and Consistency
29:55 The Power of Clear and Concise Messaging
30:40 The Importance of Delivering Results
31:56 The Art of Pricing Your Services
38:37 The Role of AI in Digital Marketing
42:50 The Importance of Storytelling in Brand Building
42:58 The Value of Podcasting and Networking
44:00 The Power of Copywriting and Book Recommendations
45:02 Final Thoughts and Encouragement
46:16 Podcast Closing Remarks
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