From Founder to Influencer: Rachel Sanders' Marketing Strategies on Walk in Victory Podcast
In this special 300th episode of the Walk in Victory podcast, host NaRon Tillman sits down with Rachel Sanders, CEO and co-founder of the wellness company Routine, to discuss her journey from founder to influencer. Rachel shares the marketing strategies that helped her build her brand and grow her social media following to over 100K. Broadcasting from Queens, New York, the conversation covers practical tips for personal branding, SEO optimization, and the importance of SERP in digital marketing. Rachel offers a unique perspective on the mental wellness challenges that millennial and Gen X women face, emphasizing the need for balance and productivity in both personal and professional life. They also explore content creation strategies, automation, and the power of storytelling in building lasting connections with audiences. This episode is packed with valuable advice for entrepreneurs and wellness advocates alike, especially those looking to elevate their digital presence.
00:00 Introduction to Walk in Victory Podcast
00:33 Meet the Host: NaRon Tillman
00:51 Celebrating 300 Episodes
02:00 The Importance of SEO and Marketing
06:39 Introducing Rachel: Marketing Expert and Wellness Advocate
07:03 Rachel’s Journey and Wellness Tips
08:32 Building a Personal Brand
14:37 Content Creation Strategies
20:43 Effective Content Creation and Engagement
27:30 Conclusion and Final Thoughts
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