The Art of Compassionate Business: Insights from Bruno Cignacco on Walk in Victory Podcast
In this episode of the Walk in Victory podcast, host NaRon Tillman is joined by international marketing consultant and university professor Bruno Cignacco to explore the transformative principles of compassionate business. Broadcasting from Queens, New York, NaRon and Bruno dive into how companies can successfully balance profitability with empathy and human-centered practices. As the author of The Art of Compassionate Business, Bruno shares real-world examples of businesses thriving by focusing on compassion, support, and gratitude in their approach to stakeholders, customers, and employees. The conversation also covers current trends, particularly the rise in consumer consciousness and the critical role of fulfilling emotional, mental, and social needs in a workplace. Through engaging anecdotes and actionable insights, listeners are encouraged to rethink their approach to business, leading with heart and purpose for long-term success.
00:00 Introduction to the Walk in Victory Podcast
00:51 The Importance of Compassion in Business
01:57 Guest Introduction: Bruno’s Background and Expertise
02:26 The Art of Compassionate Business
03:07 Building Strong Relationships with Stakeholders
07:23 Challenges and Trends in Modern Business
17:12 The Role of Gratitude and Employee Recognition
26:33 The Art of Compassion in Business
26:53 A Tale of Two Cappuccinos
28:10 Delighting Customers Beyond Expectations
29:54 Building a Loyal Customer Base
33:59 The Power of Positive Customer Experience
38:28 Generosity and Compassion in Business
47:23 Final Thoughts and Recommendations
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