The Magic of Hooks to Transform Your Marketing Game | EVGENIY KHARAM
https://www.softskillstech.ca/
In this episode of Walk in Victory, hosted by NaRon Tillman, the focus is on the power of soft skills in sales and business. The conversation with Evgenly Kharam, delves deep into how introverts can be exceptional salespeople by leveraging their attention to detail and preparation. The importance of hooks in music and marketing, visual and conversational hooks, and techniques to close deals are thoroughly discussed. Additionally, the episode touches on methods to discern potential customer issues and build meaningful connections. Key book recommendations include 'How to Win Friends and Influence People' by Dale Carnegie and 'Start with Why' by Simon Sinek, along with the practical benefits of joining Toastmasters for improving communication skills.
Time Line
00:00 Introverts as Salespeople
00:38 Podcast Introduction
01:10 The Art of the Hook
05:53 Visual Hooks and Anchors
08:23 Building Connections in Business
13:01 Soft Skills and Communication
30:30 Mindfulness and Practice
33:43 Recommended Reads and Conclusion
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