Content Creation: Be the Trend Setter with Kabrina Ashley [169]
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![Content Creation: Be the Trend Setter with Kabrina Ashley [169] Content Creation: Be the Trend Setter with Kabrina Ashley [169]](https://artwork.captivate.fm/2b376d94-9268-45e7-98ff-b3cf479f31b3/R1PRRWdeo1H2b8vmL6dP2hjw.png)
Kabrina Ashley and Kristin Chadwick talk about the intricacies of content creation and the importance of authentic storytelling. Ashley draws from her own journey, illustrating the evolution of her career from a full-time Disney employee to a communication strategist, emphasizing the necessity of being seen and heard in today's digital age.
Fear can often paralyze content creators, such as the pressure to constantly produce and the fear of inadequacy. Ashley’s method of reducing this anxiety involves focusing on a niche audience and encouraging podcasters to articulate their unique stories, making their content relatable and engaging.
This episode highlights practical strategies for leveraging personal experiences, using humor, and creating memorable narratives that resonate with listeners. This approach not only fosters a genuine connection with the audience but also aids in the growth of a sustainable business model, liberating creators from the relentless grind of content generation and allowing them to enjoy their entrepreneurial journey.
Takeaways:
- In a noisy digital world, focus on serving a small, engaged audience rather than trying to appeal to everyone.
- Creating content should reflect your life goals; define the lifestyle you want first.
- Storytelling is an essential skill for podcasters, emphasizing emotional connection and relatability.
- Effective content creation involves using tools that simplify the process and save time.
- AI can't replicate genuine human experiences; embrace your unique stories and emotional insights.
- Don't underestimate the power of email marketing; it's crucial for maintaining ongoing connections with your audience.
Kabrina's Freebie "Creating a Mic Drop Message" https://kabrina-ashley.kit.com/e8ddd2cef6
"Seen in 13: Craft Your Content Soundtrack" Paid Challenge: seenin13.com
Website: kabrinaashley.com
LinkedIn: https://www.linkedin.com/in/kabrina-ashley/
Instagram: https://www.instagram.com/kabrinaashley/
TikTok: https://www.tiktok.com/@kabrinaashley
Mentioned in this episode:
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There's so many loud voices in this ecosystem of the Internet going, well, you need to do this to go viral.
Cabrina Ashley
You need to do this trend in order to do this.
Cabrina Ashley
And it becomes too much stuff.
Cabrina Ashley
It's like walking into your house and seeing that it's totally a mess and going, I don't even know where to start because there's so many things here.
Cabrina Ashley
So when it comes to creating content that works for you, it's going, what is the smallest viable audience that I can have that's going to get me the results that I need?
Kristen Fields Chadwick
Welcome to Podcast Coaching for Kingdom Entrepreneurs.
Kristen Fields Chadwick
I'm Kristen Fields Chadwick, your podcast coach on this transformative podcasting journey.
Kristen Fields Chadwick
Our mission, empower Kingdom entrepreneurs to confidently launch and grow podcasts, fostering a journey of being seen, being heard, being known, and making a lasting Kingdom impact.
Kristen Fields Chadwick
This is podcast Coaching for Kingdom Entrepreneurs.
Kristen Fields Chadwick
Your voice matters.
Speaker C
Hey, everybody.
Speaker C
Welcome back to Podcast Coaching for Kingdom Entrepreneurs.
Speaker C
And you guys.
Speaker C
I am excited to interview Kabrina Ashley with me today.
Speaker C
She is a communication strategist.
Speaker C
And I, I know we are just coming off of this series of finding your voice and what does that look like?
Speaker C
And Cabrina is going to be this amazing resource to just tack onto this and really actually get traction from our content creation in our podcast moving forward.
Speaker C
So welcome to the show.
Cabrina Ashley
Yeah, thanks for having me.
Cabrina Ashley
I'm excited to be here.
Speaker C
Yes.
Speaker C
I'm, I'm so excited to learn right along with everybody that is listening.
Speaker C
I would love for you to first introduce yourself to us in our audience today.
Cabrina Ashley
Yeah.
Cabrina Ashley
So, hey, everybody, I'm Cabrina Ashley.
Cabrina Ashley
I've been in the online space for almost 13 years, which is crazy, and have really seen it go from, oh, you have a website to, oh my gosh, you don't have a website.
Cabrina Ashley
And it's been really fun to see people grow over the last decade.
Cabrina Ashley
And so I got into this space totally by happenstance.
Cabrina Ashley
I was actually working at Disney full time and planned on having a full career, being the first female CEO at Disney, and then came home to finish college, got married, and seven months later found out was pregnant.
Cabrina Ashley
Like, oh no, what do I do now?
Cabrina Ashley
Because I never planned on being a mom that was not part of my five year plan and backtrack and go, well, what does this look like now?
Speaker C
Yeah.
Cabrina Ashley
So I got into the online space by applying for anything that was remote after teaching sign language and having my second child, who then my first was running out the door while I was teaching and I was like, I can't do this anymore.
Cabrina Ashley
I'm too thin for this.
Cabrina Ashley
So I got hired on by a company that you may have heard of called ConvertKit.
Cabrina Ashley
And they were like, hey, you know, you don't know how to code.
Cabrina Ashley
You don't know any of these things.
Cabrina Ashley
But we like the fact that you've got Disney on your resume and we can teach you how to code.
Cabrina Ashley
We can't teach you how to be a nice person.
Cabrina Ashley
And I was like, oh, interesting.
Cabrina Ashley
And so I put that in the back of my mind of like, okay, niceness.
Cabrina Ashley
Like, it works still.
Cabrina Ashley
And so I ended up learning very, very quickly.
Cabrina Ashley
I worked for eight to nine hours a day, and I was like, okay, well, I'm going to teach myself how to code.
Cabrina Ashley
Because that was back when we had to code templates, we had to code emails, we had to do all the things.
Cabrina Ashley
So when people were asking me questions, I was like, let me go find out.
Cabrina Ashley
And so that was the start of my entrepreneurial journey because I was technically a freelancer at this job, which I to me, didn't mean anything.
Cabrina Ashley
I was like, I'm an employee of this job, just with a different tax return that I have to do.
Speaker C
Yeah.
Cabrina Ashley
As people started asking, do you do consulting on the side?
Cabrina Ashley
Would you consider helping me a little bit more on this?
Cabrina Ashley
Because I would give just a tiny bit more information than what a customer success person would normally do.
Cabrina Ashley
So I was like, ooh, what is this consulting thing?
Cabrina Ashley
I mean, I've heard about corporate training and being brought in by corporations to do it, which is what my goal was in college.
Cabrina Ashley
But then I was like, ooh, what is this other thing that I can do?
Cabrina Ashley
And so I started researching and ended up building a business and then woke up one day and was like, oh, I guess I'm an entrepreneur now.
Cabrina Ashley
And not really even realizing what I had done in the process of it.
Cabrina Ashley
So there was no like, I'm gonna start a business moment.
Cabrina Ashley
Like there is for so many people.
Cabrina Ashley
I was just like, oh, I'm just trying to survive as a mom and the next single mom.
Cabrina Ashley
I'm like, okay, well, what does it look like to be full time in a business, have five munchkins that depend on me and grow in a way that is not me being connected to my screen all the time.
Speaker C
Yeah.
Speaker C
Oh, I know that there's so many moms that resonate with that of like, how do I grow my business and don't.
Speaker C
I'm not connected to my phone.
Speaker C
Oh, yeah, you're not alone in that.
Speaker C
So where are you right now?
Speaker C
Who do you serve and what is, like, your main message for people?
Cabrina Ashley
Yeah, so I struggled with this for a really long time, especially because I didn't just wake up one day and decide that I wanted to start a business.
Cabrina Ashley
And what I figured out over time and seeing all the patterns that happen.
Cabrina Ashley
And for those people who are listening that are like, I don't know exactly what.
Cabrina Ashley
How to answer this question is, my biggest thing was I wanted to be seen and I wanted to be heard.
Cabrina Ashley
And so everything I do in my business is to help other people be seen and heard because it's so important in what we do.
Cabrina Ashley
And so I specifically serve entrepreneurs and teach them how to tell better stories.
Cabrina Ashley
How do we convert, how do we show up authentically?
Cabrina Ashley
But then how do we also do that systematically to where I can take a month vacation and walk away and things still work without me so that I'm the CEO instead of the freelancer doing the work all of the time.
Speaker C
Yeah, I love that because it was like, such a natural transition for you to see, a need to let it feed into your own passion of being seen, being heard, and being known, which fun fact that is like the undercurrent of my podcast.
Speaker C
That is my tagline, be seen, be heard, be known on internal and external.
Speaker C
So we've got to bring that authentic self and our own process to be able to do that externally.
Speaker C
So I love that you just perfectly brought all of that together.
Speaker C
And I think it goes so well with, like I was saying in our podcast series, recently, we have been doing a deep dive into finding your voice and storytelling.
Speaker C
And I think that you do this really well.
Speaker C
And I love what you say in your bio, from trend chaser to trendsetter.
Speaker C
And I think that's exactly where everybody who is listening wants to put their stamp of uniqueness in their content creation.
Speaker C
And which is using your voice, which is being seen, being heard, being known.
Speaker C
So let's dive into that of, like, how can we.
Speaker C
How can we help our podcasters that are listening really tap into that authentic place of content creation?
Cabrina Ashley
Yeah.
Cabrina Ashley
And so I've had this conversation a lot lately, especially I've been running a challenge called scene in 13, where it's all about 13 days of just showing up.
Cabrina Ashley
And one of the things that people have kept coming back to me because I'm asking every single time I run it, what are the things that you're the most afraid of?
Cabrina Ashley
And they're saying, I'm afraid that I'm not going to be able to show up enough.
Cabrina Ashley
I'm afraid that it's going to take up all of my time and, you know, I don't know what to post.
Cabrina Ashley
And it's because there's so many loud voices in this ecosystem of the Internet going, well, you need to do this to go viral.
Cabrina Ashley
You need to do this trend in order to do this.
Cabrina Ashley
And it becomes too much stuff.
Cabrina Ashley
It's like walking into your house and seeing that it's totally a mess and going, I don't even know where to start because there's so many things here.
Cabrina Ashley
So when it comes to creating content that works for you, it's going, what is the smallest viable audience that I can have that's going to get me the results that I need?
Cabrina Ashley
So there's a band that actually has a podcast as well called Jukebox the Ghost.
Cabrina Ashley
And I found it totally by accident, looking for something else and was like, ooh, a podcast.
Cabrina Ashley
And the first episode they talk about, you only need a thousand to three thousand people.
Cabrina Ashley
And they've been in this for 15 years.
Cabrina Ashley
They are not the biggest band.
Cabrina Ashley
You probably don't know who they are, but they have made it to where they have a crew, they've got the three guys on band and they've made a full time living doing this.
Cabrina Ashley
Are they the biggest person?
Cabrina Ashley
Are they Gary Vee or are they Taylor Swift?
Cabrina Ashley
No, but they've done what they needed to do to have the life that they want.
Cabrina Ashley
And it really comes down to first going, what kind of life do I want?
Cabrina Ashley
Do I want to be the biggest and the best like Gary Vee and show up like that?
Cabrina Ashley
Or do I want to just have my niche in the world, that this is where I've carved out my.
Cabrina Ashley
Somebody referred to it one time as the.
Cabrina Ashley
My house in the neighborhood on the Internet.
Cabrina Ashley
And I've always loved that idea of like, this is my neighborhood.
Cabrina Ashley
Not everybody knows where I live, not everybody needs to know where I live.
Cabrina Ashley
But the people who do, we have really good parties here.
Cabrina Ashley
And so saying, do I want to have that little bit?
Cabrina Ashley
Because not everybody starts a business and wants to necessarily be famous.
Cabrina Ashley
They just want to show up and they want to help the people that they seek to serve.
Cabrina Ashley
So answering that question first will then give us a really good idea of what kind of content do we want to create and how much content do we want to create?
Cabrina Ashley
Because if you're like me and you're a one or two person band that's getting out there into the world and you've got just a couple of people under you or you don't have anybody that's employed under you.
Cabrina Ashley
Yet it's really difficult.
Cabrina Ashley
Like, I have to remind people all the time, Gary Vee has 30 people on his social.
Cabrina Ashley
On just his socials, there's 30 humans run his social media.
Cabrina Ashley
And so if I could just show up like him, if I could just do all these things and then we compare ourselves not knowing that we're comparing apples to oranges.
Speaker C
Yeah, I love that.
Speaker C
And it is such a reality check of those influencers, those podcasters, those coaches, the authors.
Speaker C
You don't realize the whole team that goes on behind that whole process.
Speaker C
And that's part of my story was back in 2016-2020, was I was part of a behind the scenes podcast experience.
Speaker C
So I helped two podcast hosts with their top podcast.
Speaker C
But I was the one that was reading the books, I was the one that was scheduling.
Speaker C
They didn't have time for that.
Speaker C
And that is totally understandable.
Speaker C
And just having that reality check of like, yeah, most of the people that are at the top, they've got a whole slew of people to help them with their marketing, their messaging, their content creation.
Speaker C
So, yeah, okay, so recapping, you were saying that first we start with what is the life that we want to live?
Speaker C
So if a podcaster is listening and they're thinking, okay, I don't want to have to be on my phone 24 7, I would love to just record my podcast.
Speaker C
I don't have to be on social media longer than I have to.
Speaker C
How do I, how do I work myself backwards from there?
Cabrina Ashley
So one of the things that I ask my one on one clients all the time is in our first meeting, we'll go, what kind of life do you want to live?
Cabrina Ashley
And what would the perfect day look like if everything worked like you wanted it to work?
Cabrina Ashley
And most people don't ask themselves this question.
Cabrina Ashley
They're just like, well, I just want all these things to be happening without consideration of what it takes to get all those things to happen.
Cabrina Ashley
So then we work backwards and we say, okay, well if you want to be posting X amount of times on Instagram or TikTok or Twitter or whatever it is that your platform is, how do we get that done?
Cabrina Ashley
And so my job as I started as a technologist, so creating tech stacks for entrepreneurs.
Cabrina Ashley
And what I'll go through is I'll go, what are we using already that we're already paying for?
Cabrina Ashley
So do you have ConvertKit?
Cabrina Ashley
Do you have something?
Cabrina Ashley
One of my favorite things in the whole world is called Cast Magic.
Cabrina Ashley
You can pop a video into It.
Cabrina Ashley
It will transcribe the whole thing.
Cabrina Ashley
It'll find you those little tidbits of amazingness, and then it will give you captions from that transcription.
Cabrina Ashley
So we're not just shoving something into something like ChatGPT and going, Give me a caption for blank.
Cabrina Ashley
We're using your words in order to do it, which is lovely.
Cabrina Ashley
And so you're gonna have to do a little bit of editing, but that makes the process so much faster.
Cabrina Ashley
And when I was training my assistant to edit the podcast, I was like, how do I make this so easy that I could get a podcast recorded and then hand it off to her and have her edit it within an hour?
Cabrina Ashley
That was my goal.
Cabrina Ashley
And so we started to whittle away, and we've got it at about 45 minutes now.
Cabrina Ashley
Using Cast Magic, Cap Cut, and Minvo.
Speaker C
Oh, Menvo.
Speaker C
Yeah.
Cabrina Ashley
So Minvo is actually something that is kind of like those short pieces that Cast Magic does.
Cabrina Ashley
Okay.
Cabrina Ashley
Little emojis and sounds and things into the video to keep people engaged, which I absolutely love.
Cabrina Ashley
And in some I've watched my friends do with bigger and better systems and a person who does all the video pieces, and I'm like, I just don't have the patience or the time for that.
Cabrina Ashley
So how do I create enough content in order for me to be seen in the way that I want to?
Cabrina Ashley
Because the great thing about showing up, even if we're showing up in a tiny bit, is that it has interest attached to it.
Cabrina Ashley
So if we show up consistently and say, like, as a podcaster, if I say, hey, I have a podcast, here's the kind of person that I have on.
Cabrina Ashley
Hey, do you know anybody else who's like this that would love to come on?
Cabrina Ashley
Oh, do you have somebody who you would really like us to talk to?
Cabrina Ashley
Why would you like to talk to that person?
Cabrina Ashley
What are things that people are not talking about that you wish that they would talk about?
Cabrina Ashley
And so the more that I have, not just the content that I'm creating, but also those engaging questions, now I'm giving people what they want, but also getting some things that I need of.
Cabrina Ashley
Maybe there's that one connection that somebody will say, oh, did you.
Cabrina Ashley
Have you ever heard of so?
Cabrina Ashley
And so?
Cabrina Ashley
You have them on the podcast, and all of a sudden it becomes a wildfire.
Cabrina Ashley
I've certain guests that I'm like, I don't know who this person is.
Cabrina Ashley
You have them on and you're like, oh, my gosh, this was amazing.
Cabrina Ashley
Whether it was personally for me or all of a Sudden I got a ton of new listeners.
Cabrina Ashley
Like, for example, I had a lawyer on my podcast and most people are like, oh, lawyers, that's not going to be fun.
Cabrina Ashley
But he had so many connections and he was a Taylor Swift fan too, so we got along really well and he shared it in his newsletter to his people.
Cabrina Ashley
And then all of a sudden I had all these lawyers listening to the podcast and I was like, oh.
Cabrina Ashley
And it changed the way that I was thinking about the people coming on, because the people that were coming on were always important.
Cabrina Ashley
But then you think about the connections beyond that and then people sharing you with other people, that's also you creating content.
Cabrina Ashley
But it's me, it's us making ourselves shareable for other people.
Cabrina Ashley
And that's what those bite sized things are.
Cabrina Ashley
There was a pastor, and I don't remember what his name was, but he would always say, if it's memorable, it's shareable.
Cabrina Ashley
If it's shareable, it's rememberable.
Cabrina Ashley
And so it's like, how do we become memorable in a way that's easily shared with other people so that they can basically take it like a little doggy bag after they've had an engagement to the next person?
Speaker C
That's so good.
Speaker C
I.
Speaker C
It makes me think of, there's a lot of podcasters that will come and have a conversation with me about Kristen.
Speaker C
I just don't know if I have enough content to share.
Speaker C
And I'm curious how you would respond, because I know that's a common question of how do I continue to keep creating content.
Speaker C
Whether it's in your podcast or social.
Cabrina Ashley
Media, you can't pour from an empty cup.
Cabrina Ashley
And so doing things, watching movies, going places, having experiences, even if it's just like, I know a lot of people fight me on this because they're like, well, then that costs money to go do those things.
Cabrina Ashley
It doesn't have to be anything crazy.
Cabrina Ashley
I was at a coffee shop working, actually, and I have this habit of, I always say, look up because all of my friends are really tall and they miss everything that's up because they're always so busy looking down because everybody, we're all kind of, wow.
Cabrina Ashley
And so I'm always like, look up.
Cabrina Ashley
And so I'll go to hotels and stuff like that.
Cabrina Ashley
And they've always got these really cool things on the ceiling and nobody sees it because of the fact that they're.
Cabrina Ashley
So this is where I'm going or I'm looking.
Cabrina Ashley
I'm just trying to watch my feet go on the path that I'M on.
Cabrina Ashley
And so I have a habit where I'll look around and I'll see what's around me.
Cabrina Ashley
Because I'm training my brain to look for content.
Cabrina Ashley
Because it's not just about, hey, what is the thing that's happening right now in my business?
Cabrina Ashley
What am I selling?
Cabrina Ashley
Is it a promotion that I'm trying to do?
Cabrina Ashley
It's also, is there something that is interesting to me that I can now hook back to my people?
Cabrina Ashley
So in this coffee shop on the wall, they had all these different things.
Cabrina Ashley
It was very eclectic.
Cabrina Ashley
And there was a tiny little box about this big.
Cabrina Ashley
And it said, leave a note.
Speaker C
Oh.
Cabrina Ashley
And I was like, okay.
Cabrina Ashley
Not expecting there to be anything in this box sitting there.
Cabrina Ashley
My friend had come to sit at coffee and work with me.
Cabrina Ashley
And I open up this little tab and all these notes fall out all over the table and into my hands.
Cabrina Ashley
Oh, my word.
Cabrina Ashley
And so I'm picking them up, trying to go, oh, my gosh, like, these are people's, like, secrets and memories and things.
Cabrina Ashley
And so I sat there and I read through each individual one.
Cabrina Ashley
Some of them were encouraging.
Cabrina Ashley
Some of them were like a note to self to come back to and to keep space for a while.
Cabrina Ashley
And it was really cool to see the probably 50 different notes that people had shoved into this tiny thing on the wall.
Cabrina Ashley
But if you paying attention, you wouldn't even see.
Cabrina Ashley
And then this.
Cabrina Ashley
My brain goes, what is this?
Cabrina Ashley
Like, this is just like in our business when we don't pay attention to those comments that we're getting on our posts because people are leaving us little secrets of the things that they want and the things that they need from us where we can show up in different ways.
Cabrina Ashley
The notes on the wall had nothing to do with my business, but because I asked myself, what is this?
Cabrina Ashley
Like, I was able to bring it back around.
Cabrina Ashley
And it wasn't content that I was necessarily looking for on purpose.
Cabrina Ashley
It was something that happenstance came to me because of the fact that I was willing to have my eyes open to things around me.
Speaker C
I think that's so powerful and just a testament of being present with where we're at.
Speaker C
And like you mentioned at the very beginning of that story, was being open to getting out of your routine.
Speaker C
But even in the routine, you can find beautiful lessons and metaphors and.
Speaker C
But I, I just, I love that.
Speaker C
Because you were open to really contemplating, like, what, what is a lesson here?
Speaker C
Or what am I learning in this moment that I could bring back to my listeners or my clients, wherever you want to insert that.
Speaker C
But I think that's so important that we miss that.
Speaker C
And I.
Speaker C
There's something that I say to, like, my podcast members is to keep a Notes app in your phone where it's like an emotional story, a funny story, a life lesson story, like, if any of those things happen, to write it down right away so you don't forget.
Speaker C
And we've lost that art, I think.
Speaker C
And it's an invitation now as we're.
Speaker C
We're moving into 2025, where, you know, there's so much content always being created out there, and what a beautiful opportunity to just pause and actually go inward and, you know, don't pour from an empty cup, is what you said of like, okay, what am I learning for myself?
Speaker C
Instead of let me go consume more information to turn around and spit out, but more of an internal reflection of, like, what is life and its lessons giving me in.
Speaker C
In my own experience that I could help another person.
Cabrina Ashley
Well, and here's the thing.
Cabrina Ashley
A lot of people have come to me and they're like, well, what about AI and creating all this content?
Cabrina Ashley
And there's so much stuff out there and it's so noisy.
Cabrina Ashley
This is the one kind of content that AI cannot duplicate.
Cabrina Ashley
It cannot talk like this because it's not going to see the.
Cabrina Ashley
What is this?
Cabrina Ashley
Like, just like you're saying with the Notes app, I have all my clients put it into a spreadsheet of here's the story.
Cabrina Ashley
And then there's a whole line that says, this is like.
Cabrina Ashley
And then what?
Cabrina Ashley
It's like.
Cabrina Ashley
And then I always tell people, you have a story, something happened, and it made you go, oh.
Cabrina Ashley
And so how do you find those stories?
Cabrina Ashley
If I would tell my spouse about it, if I would call my mom or my best friend about it, it goes into the spreadsheet because I might not know yet what that story connects to.
Speaker C
Yeah.
Cabrina Ashley
And then something will happen and I'll go, oh.
Cabrina Ashley
And then the more you do this, the easier it gets to not always put it in the spreadsheet, but to just remember.
Cabrina Ashley
But having it there now I can go back and say, hey, oh, yeah.
Cabrina Ashley
Remember that story when such and such happened?
Cabrina Ashley
And it made me feel this way because that's the other piece that AI can't do it can't go, I feel this way about the situation.
Cabrina Ashley
People feel the same feeling about this situation.
Cabrina Ashley
And so now we're comparing feelings versus the thing that's happening.
Cabrina Ashley
So if I want to do something with a story of I need people to buy now the story that I'm going to start looking to pick is something like a story where I didn't buy now and I had regrets about it.
Cabrina Ashley
So if you have bees out on your porch and you know that you need to buy some spray to get rid of them, but then you don't, you go try and do it yourself.
Cabrina Ashley
That's a.
Cabrina Ashley
I tried to do it myself and it wasn't that I could diy.
Speaker C
Yeah.
Cabrina Ashley
I needed to call a professional and to do it.
Cabrina Ashley
And so that's why people should buy now.
Cabrina Ashley
So I'm thinking about the interaction and the emotion that's coming straight through versus a story that may reflect.
Cabrina Ashley
And so those are two different kinds of ways that we can tell stories that AI is not going to be able to and people are going to go, ooh, it doesn't ask me if I'm doing well in the email or it doesn't say any of those lists of words that we're like, ooh, that's very much AI.
Speaker C
Hmm.
Speaker C
Yes, I know.
Speaker C
I feel like I have an AI sniffer of like and it's so great in some aspects.
Speaker C
But I love that you're, you're explaining more of like.
Speaker C
It's.
Speaker C
The AI lacks emotion and that human to human connection, which is so important, especially as podcasters.
Speaker C
And I want to, like, shift into a little bit deeper into the story aspect of content creation because I think in trying to establish, like, finding your voice, finding the stories that resonate with your audience, there is an art to storytelling.
Speaker C
So what are some of those things that you find in your coaching and your consulting that is helpful for somebody who is creating content to really learn how to tell a good story?
Cabrina Ashley
So one of the.
Cabrina Ashley
There's a couple of things.
Cabrina Ashley
The first thing is if it's bleeding, don't talk about it.
Cabrina Ashley
Because if you're still going through it, you need to have healed from at least that section that you're about to talk about before you start sharing it on the Internet.
Speaker C
Yeah.
Cabrina Ashley
Because think about if you were saying this on stage in front of people.
Cabrina Ashley
We don't want you to re traumatize yourself or traumatize other people from the fact that you haven't made it through it.
Cabrina Ashley
So that's always rule number one.
Speaker C
Yeah.
Cabrina Ashley
Rule number two is if you're afraid to tell your own personal stories and you're trying to practice, tell these tiny stories that we were just talking about.
Cabrina Ashley
Like, one of the things that I do with my clients is I'm like, find something obnoxious like a pen and tell me a story.
Cabrina Ashley
About this.
Cabrina Ashley
It could be anything.
Cabrina Ashley
And you would be impressed with how creative people get like all.
Cabrina Ashley
They're like, oh, this is what it's like.
Cabrina Ashley
And here's this thing that reminded me of this.
Cabrina Ashley
And so their brain is putting things together that by the end of it, you're like, oh, I see how you got there.
Cabrina Ashley
But I would have never gotten there myself.
Cabrina Ashley
Thank you for guiding me through that.
Cabrina Ashley
And so those are some ways that you can start doing stories.
Cabrina Ashley
And then the third way as you're practicing is called a three act play.
Cabrina Ashley
So where was I?
Cabrina Ashley
Where what was the transition point and where am I now?
Cabrina Ashley
And so consistently using that three act play of what does this look like each step of the way?
Cabrina Ashley
So that I can say, like, testimonials are a great example of this.
Cabrina Ashley
Where were you before you started doing the work?
Cabrina Ashley
What happened when you started doing the work that ideally that person has paid you for?
Cabrina Ashley
And then where are you now that you've gone through that?
Cabrina Ashley
And what are the successes that you've seen?
Cabrina Ashley
And we see this a lot.
Cabrina Ashley
It's actually one of the more common ones that we see.
Cabrina Ashley
Even when you're not realizing that you're doing it, because it's so natural for us to go through that progression.
Cabrina Ashley
Most movies go through a three act play progression, which is just a smaller version of the Joseph Campbell hero's journey.
Cabrina Ashley
There's actually 12 steps on the hero's journey.
Cabrina Ashley
And so when you're looking at each individual step, it can get a little overwhelming.
Cabrina Ashley
Unless you're writing a full book.
Speaker C
Yeah, yeah.
Speaker C
Oh, that's so helpful.
Speaker C
This is so great.
Speaker C
I just love how practical it is for us as podcasters to just sit down and really think intentionally.
Speaker C
I think that's where this whole message is, is just being intentional about the content that you are creating.
Speaker C
So, okay, so going with the storytelling and moving along the line of a funnel, because you as a podcaster, you want to connect with your audience, you want to connect with your listeners.
Speaker C
So how do you take them from story to connection?
Speaker C
Whether that's, you know, ConvertKit email or, you know, buying your product or coaching or Facebook group, How do you do that?
Cabrina Ashley
Well, yeah.
Cabrina Ashley
So having done the speaker coaching for so long and watching people get on stage and try and sell from stage, I'm a big believer in let's get them on your email list because we can always remarket to them.
Cabrina Ashley
If I have their email address, I can remarket to them in my email, but then I can also run ads directly to them based on that.
Cabrina Ashley
Email.
Cabrina Ashley
And I can find lookalike audiences and all kinds of really cool things about that.
Cabrina Ashley
So making it a mixture of that 80, 20, 20% directly selling, saying, hey, here's what's happening.
Cabrina Ashley
Especially when you're in the middle of a launch, maybe you have a course that you're selling from your podcast going, hey, this course is live.
Cabrina Ashley
Because we know that podcasts last a lot longer than other things.
Cabrina Ashley
Getting that, making sure that that page goes to a waitlist as soon as that's over.
Cabrina Ashley
So that as soon as people get in, they're getting on the waitlist or they're buying.
Cabrina Ashley
So that's one piece for the actual course.
Cabrina Ashley
But then what kind of freebie are you giving away that gives value and not just like a checklist, but I mean, like massive value.
Cabrina Ashley
Because how you do one thing is how you do everything.
Cabrina Ashley
And if I can make sure that you get into something and you're like, oh my gosh, that was really good, I got some really good wisdom pieces there.
Cabrina Ashley
Now I want to work with you more.
Cabrina Ashley
So I tend to lean my clients more towards video.
Cabrina Ashley
Because we know psychologically when we see somebody's face and we hear their voice, all of a sudden we're more inclined to feel like we know them.
Cabrina Ashley
This is why YouTubers and actors, we feel like if you come across Ryan Reynolds in the street, you're going to go, oh my God, Ryan.
Cabrina Ashley
And he's going to go, I have no idea who you are.
Cabrina Ashley
But we feel like we know him because we've watched his movies, his videos, his content, and we've watched him grow as a business owner.
Cabrina Ashley
And so how do we create that same thing with people?
Cabrina Ashley
And we can't do it just through text.
Cabrina Ashley
That's why podcasts are so amazing, because we've got video, we've got audio, and now we can take that content and chop it up into tiny pieces so that people can get to know us, whether they're getting us from the full piece of content or just the small one.
Cabrina Ashley
And going, hey, here's how you listen to the podcast.
Cabrina Ashley
So let's say you have an hour long podcast and you chop it up into 10 different little segments, giving some of those segments the, hey, come listen to the rest of the podcast.
Cabrina Ashley
And then a few of them have.
Cabrina Ashley
That makes sense.
Cabrina Ashley
Here's the freebie that this attaches to.
Cabrina Ashley
Want to learn more how to do storytelling, for example.
Cabrina Ashley
Here's the freebie that this goes to.
Cabrina Ashley
Because now my goal is to get them on the email list because they've Just met me, I think biggest mistakes that people make, especially in the online space, because we get sick of hearing ourselves talk about the things that we're doing.
Cabrina Ashley
So, like, everybody knows what I'm doing when nobody knows.
Cabrina Ashley
I have a friend who runs a conference and he's been running this conference for 10 years.
Cabrina Ashley
And even this last year, when I was helping put some things together, people were emailing him and going, what's the thing?
Cabrina Ashley
Tell me more about what that is.
Cabrina Ashley
And he's like, you know, it's only the thing I've been doing for a decade that I talked about all the time.
Cabrina Ashley
And it was a reminder of, oh, not everybody who knows knows what we're doing.
Cabrina Ashley
And these are people that talk to him on a weekly basis who should have known what that thing is, but it just had never come up in conversation.
Speaker C
Yeah.
Speaker C
Oh, that's such a good reminder of, yeah, not everybody understands what you do.
Speaker C
And to reiterate that fact over and over again of this is who I help, this is what I do.
Speaker C
This is the payoff of working with me or listening to my podcast.
Speaker C
That's so helpful.
Speaker C
Okay, so I'm going to throw a question to you by being on many podcasts and you being a podcast host, what is something that you wish podcasters did differently or invite them into in 2025?
Cabrina Ashley
I'd love to see more podcasts, really give their guests what they need at the front end.
Cabrina Ashley
Because a lot of times we're expecting people to go do all this extra work when they've already given us their time to show up and be our guest.
Cabrina Ashley
So one of the things that I implemented at the beginning of 2024 was I'm going to give you a piece of copy, I'm going to give you an image, and then I'm going to cut all the small videos for you.
Cabrina Ashley
What you decide to do with those is up to you, but it gives you all the resources.
Cabrina Ashley
Because I always ask myself, how do I make this idiot proof?
Cabrina Ashley
Because I started to have.
Cabrina Ashley
And not that anybody is an idiot, but I had my kids asking me, how can I help?
Cabrina Ashley
How can I come into the business and do the things?
Cabrina Ashley
And I was like, well, I have to make it easy enough that my 10 and 8 year olds could figure it out.
Cabrina Ashley
And when you do that for people, even though they're the smartest people, we've talked about that, we talked about this a little bit before the podcast started, is people are busy, overwhelmed, and they're trying to get all the stuff done.
Cabrina Ashley
And because they don't have people on their team yet.
Cabrina Ashley
There's too many things to do.
Cabrina Ashley
So if I say, hey, here's all the things.
Cabrina Ashley
I'll tag you in it when I post, then at the least, they can just reshare it.
Cabrina Ashley
So making sure that you have all the assets that you want to give your people, but then making sure that you tag them and that you're promoting it just as much as you want somebody else to promote it.
Cabrina Ashley
Because you'd be surprised how many times I'm on a call with a new podcaster and I'm like, can you please.
Cabrina Ashley
Here's a sop on how to do all of these things, because it really helps your guests out.
Cabrina Ashley
And then your guests are going to be the one who's like, oh, here's somebody else.
Cabrina Ashley
Because that's the other question that I always ask at the end of my podcast.
Cabrina Ashley
Is there anywhere else that you think that I would be a good fit for or somebody that you would want to suggest to be on my podcast based on our conversation today?
Cabrina Ashley
Now I'm not doing the work to find my podcast guests anymore.
Cabrina Ashley
I almost never go and look for podcast guests or post in any groups anymore because of the fact that I have podcast friends that go, katrina, I just had the best conversation with so and so you definitely need to have them on your podcast.
Cabrina Ashley
Or I have people coming to me and saying, hey, this would be really good.
Cabrina Ashley
And making.
Cabrina Ashley
That's another piece of being seen in the marketplace and getting your content out there.
Cabrina Ashley
Because then people go, oh, that's a good place for you to go speak.
Cabrina Ashley
Oh, that's a good podcaster.
Cabrina Ashley
And then it gets you on more stages, too.
Speaker C
Yeah.
Speaker C
So good.
Speaker C
And you were a case in point because I heard you on another podcast and was like, I need her on my show.
Speaker C
Because I knew you would bring all of this incredible value to our episode today.
Speaker C
So if people want to work with you moving forward, which I know people will, because you are, you just shine this.
Speaker C
This gift of helping people create content that is really authentically them, what is a good way for them to get in touch with you?
Cabrina Ashley
Yeah, absolutely.
Cabrina Ashley
So I actually have a really short course that you can do in about an hour called Mic Drop Message, and it's at mike drop message.com and there's a download for it that gives a couple more story ways to tell stories beyond the two that we talked about today.
Cabrina Ashley
So there's the way to tell a Pixar story, for example, in there of what does it look like to really tell these in a way that makes sense, that doesn't feel robotic after you've done them for a while.
Cabrina Ashley
And that's mostly I get bored and so I want to.
Cabrina Ashley
I wanted to mix it up for you because I was mixing it up for me, but that's mike drop message.com and then I hang out over on Instagram and LinkedIn and it's just a brina.
Cabrina Ashley
Ashley.
Speaker C
Okay, awesome.
Speaker C
Well, I just appreciate all of what you shared today and I know it's going to be helpful as we move into 2025 for all of us to really be content creators from the heart.
Speaker C
I mean that's really essentially what it is.
Speaker C
It's really heart centered content creation and storytelling within our podcast which makes that true impact.
Speaker C
So thank you so much for being here today.
Cabrina Ashley
Thank you for having me.
Speaker C
All right guys, that's it for today and I wish you a very merry Christmas and we will be taking a quick break over the holidays but we will be back that first week of January and I cannot wait to see you podcast and 2025.
Kristen Fields Chadwick
Thanks for listening today.
Kristen Fields Chadwick
Hey, I want you to know that there is an opportunity for you and I to connect.
Speaker C
I would love to do that.
Kristen Fields Chadwick
Find a link below and we can schedule a one on one free 15 minute consultation.
Speaker C
I want to hear where are you.
Kristen Fields Chadwick
In your podcasting journey and how can I help serve you and help you bring that kingdom impact dream into reality.