[Episode 94] Lessons from 60 Years in Broadcasting with Dave Charles

From the golden age of radio to the current era of podcasts and digital content, the essence of broadcasting remains rooted in the power to inform, entertain, and engage. Recently, Kristin had the privilege of sitting down with the legendary Dave Charles, who shared his incredible journey through 60 years in broadcasting.

Dave shares his journey through broadcasting, insights into the new era of podcasting, and the essence of what makes broadcasting both timeless and relevant today.

In today's episode:

• Dave dives into whether you're broadcasting or podcasting. It isn't just about presenting information; it's about building a loyal community of listeners. This transformation highlights the evolving role of broadcasters, who are now not just voices but influential figures in their own right.
• Kristin and Dave discuss the three critical elements of broadcasting: informing, entertaining, and engaging the audience. 
• Dave emphasized that "being a good storyteller is the essence of what you do.
• Understanding your audience's needs and interests is crucial for crafting compelling stories.
• Remember that what you do and say on the air will be influenced by how you feel in your life. Taking care of yourself is essential to delivering quality content.

In their conversation, Uncle Dave Charles left us with a lasting message: "What you do and say is going to be part of how you are on the air." His six decades in broadcasting serve as a testament to the enduring power of storytelling and the importance of forging genuine connections with your audience. As we navigate the ever-changing media landscape, these lessons from a broadcasting icon continue to light the way.

Quotes from Today’s Episode:

“It's what we have in common with each other that makes us attractive to listen to”- Dave Charles 

“Enjoy your life and live your life” - Dave Charles 

“What you do and say is going to be part of how you are on the air”- Dave Charles 

Dave Charles Bio

Dave Charles, Founder & CEO of Media RESULTS Inc., boasts an impressive career spanning nearly five decades in broadcasting both in radio and the music industry. Notable highlights include:

**Radio Career:**

- Pioneered Q107 in Toronto and co-founded Joint Communications, a premier radio consulting and research company in Canada.

- Led the Superstar Radio Network in Atlanta, working with influential U.S. clients and international radio ventures.

- Headhunted by Austereo, Dave expanded radio networks worldwide, partnering with industry leaders and government initiatives.

- Contributed to major radio networks in Australia, South Africa, Malaysia, Singapore, Scandinavia, and New Zealand.

- Successfully consulted regional radio networks and initiated music ventures in the UK and India.

- Acquired and relocated MRI (Media RESULTS International) to Canada, now President of Media RESULTS Inc. (www.mediaresults.ca), offering research and strategic planning.

**Music Consulting:**

- Transformed CARAS (The Juno Awards) into a 100% Canadian showcase, expanding its reach across Canada.

- Championed Canadian country artists' exposure on CMT (Country Music TV) as President of CCMA.

- Played a crucial role in artist development for renowned musicians like Bryan Adams, Celine Dion, Shania Twain, and more, collaborating with major record labels.

Dave Charles's enduring impact on the radio and music industries stands as a testament to his innovative spirit and dedication. His insights continue to shape and elevate these realms.

Dave Charles, Founder & CEO Media Results Inc.

Website: mediaresults.ca

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