Should I Add YouTube Video to My Audio Podcast? Podcasting Q&A [156]

Hey, guys, welcome to podcast coaching for Kingdom entrepreneurs.

I am your podcast coach, Kristen Chadwick.

And today is podcasting Q and a day.

This question that you have clicked on to get the answer is, should I add video to my audio podcast?

Now, this might be a question for somebody who is brand new to podcasting, or it might be somebody who has just done audio over the years and they're thinking about adding YouTube.

You guys, today, it is so fast paced in this ever evolving and ever changing digital landscape that we're in.

And many podcasters are asking that question, should I add video to my podcast?

And YouTube is definitely going to be that number one spot that you're asking.

But there's also other options.

There's TikTok, there's Instagram, there's Facebook's.

And it seems like this is a great option to expand your podcast reach.

But before you jump right in, it's really important to weigh the benefits and the challenges of integrating video into your podcasting strategy.

So this episode we're going to explore how video can increase engagement.

It can attract a wider audience and really offer some opportunities for content repurposing, what I like to call the content diamond.

So whether you're just starting out or you're looking to grow that podcast, I'm going to help you figure this out through today.

So number one, adding YouTube to your podcast, something that you need to think about, you can do it a couple different ways.

You can add it through hosting platforms like Libsyn.

They offer a static image where it just plays your audio and that's an easy beginner step into the YouTube world.

Or you can physically upload your full length interview, uh, episode or solo episode onto YouTube itself.

And that is another step that you can utilize in uploading your YouTube.

So video content right now is more engaging for, I would say, most audiences, and it can tap into both those visual and audio learners.

It's definitely a broader reach when you put your podcast out on YouTube.

But I want you to think about this, is that most people that go to YouTube and they say you own a coaching business, a christian coaching business, and your podcast is now on there.

They find it through either a full length episode or some shorts that you've created from your episode, and that's awesome.

You have tapped into the Google Slash YouTube market and you have cast the net to another broad audience and you have folded them into your podcast community.

Most people who have found a podcast inside of YouTube transfer over to a podcasting app because we are creatures that like to do things.

Multitasking, where we like to listen and go for a walk.

We like to listen and go do chores.

Most people are nothing, sitting and watching a YouTube video around, you know, coaching or some sort of business style type podcasting.

So just be aware of that, that most people migrate into listening to just your audio.

So if you have a YouTube channel but you don't have a podcast, consider that.

All right, so the other thing is video podcasting, right for you?

Is that the right choice for you?

And first of all, you know, I'm always going to come back to what does your audience need?

Do they prefer video content?

Maybe they do.

Maybe they want to sit there and watch you go through a conversation together and see graphics and, and see a tangible explanation of what you're doing or step by step process that you take them through.

Or is your audience, like I said before, a mom who does not have time to sit down and watch a YouTube video of an interview, but she can certainly plug in those Airpods and have a good listen while she is cleaning or picking up kids here and there or doing her exercise.

So again, come back to your audience.

What do they need?

And then remember too, is do you have time, do you have the technical skills to do that, or somebody to do that for you and equipment to establish a video production.

So again, weigh those pros and cons.

My biggest thing as a podcast coach is if it's going to prevent you from showing up behind the mic because you don't want to get dressed every day, you want to be in your cozy PJ's and you actually just want to press record, then awesome.

Stay in that lane.

Audio podcasting is not going away.

I will say that YouTube video offers a different audience to cast your net out into and to show up comfortably.

And it's been a challenge for me this past year.

It was one of my goals as a podcaster was to show up with more video, and I have done that and it stretched me and it has grown me as a podcast host and to discover that there really are opportunities out there in the YouTube space that maybe I couldn't have gotten otherwise.

Just this past week, I had a one on one consult with a podcaster, and she found me via YouTube shorts and watched a YouTube podcast.

So that's an example right there that she would not have found me otherwise unless she went to her podcasting app.

But she was younger.

Um, and I do believe if you are focusing on a younger generation, you do need to put your YouTube, uh, um, podcast or your podcast onto YouTube in some capacity, especially in shorts.

Cause shorts is, like, the best way.

It is the best way to get discovered in the YouTube world and.

And making sure you have the right keywords and all that.

And that's why hiring a team that is already skilled in that to help you with that process is going to be the biggest bang for your buck.

All right.

That's the answer to my question.

And again, you guys send me your questions.

I would love to hear from you.

You can go to podcast coaching for kingdom entrepreneurs, forward slash voicemail, and leave me a message of your question of the day.

All right, take care.

Have a great week.