Bianca Smith

CEO

Bianca is a military spouse stationed in Spain with her husband of 18 years and has 2 teenagers at home and one child in college.
She is an Air Force Veteran, obsessed with cafe con leche, loves to read historical fiction, travel, and values time with family and friends.

Bianca has an MBA in Accounting and combined that with her love of marketing to start her own financial marketing agency: Simplified Marketing Services. She helps financial professionals simplify their content marketing. Her team consists of women from all over the world.

Bianca is from Jersey and comes from a single-mother household and has 8 brothers and sisters.

Growing up as a WOC she still often feels to explain why she is Puerto Rican but doesn’t speak Spanish. Well, a bit now that she lives in Spain. People asking “what are you?” when it comes to her skin tone and curly hair. She’s proud to be Puerto Rican and Black and living in Spain, especially with children has been an interesting journey but one that she is proud to be on.