March 8, 2022
How to Be a Better Personal Brand with Mike Kim
Join Mike Kim, personal brand expert, Wall Street Journal Bestselling author, and host of the top-rated personal brand podcast, You Are the Brand. Mike has been known to say, Marketing isn't about closing a sale, it's about opening a...
Join Mike Kim, personal brand expert, Wall Street Journal Bestselling author, and host of the top-rated personal brand podcast, You Are the Brand. Mike has been known to say, Marketing isn't about closing a sale, it's about opening a relationship.” That’s how he’s gone about building a personal brand. You’ll also understand the importance of working on your personal brand. “You already have a brand so you might as well be a better one.”
In this episode you’ll discover:
- How being a fan of sports heroes or musicians taught Mike about personal branding
- The definition of what it means to have a personal brand
- What you should think about if you are considering starting one
- Insights into the difference between transparency and authenticity
- At what point should you be intentional about personal branding?
- The one piece of advice for people who are leaving the 9-5 job.
- Why it's important to build a warm inviting campfire around your ideas.
- What Mike is passionate about and what he wants to be known for.
Connect with Mike:
Want to work on your personal brand. Lisa is a You Are the Brand Certified Coach. She offers an 8-week group or 1:1 program of her signature framework "The Difference Is You"
Lisa's free resource: "The Essential Guide to Start Telling Your Story"
Connect with Lisa:
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