Reinventing a Legacy by Staying True to Core Values with Stephanie Stuckey

It's one thing to remember the past and another thing to embrace it. That's just what Stephanie Stuckey has done by reviving the family's business brand after it was bought out decades ago.

Stephanie shares the inspiring story of reinvention and lessons about rebuilding her grandfather's legacy.

Many people will remember the Stuckey's as the highway oasis rest stop to generations of Americans who traveled the roadways. Clean restrooms, quality gas, a snack and a friendly face made a quick stop a memory ingrained in our minds forever. 

In this episode you'll learn: 

The key to a successful comeback is identifying what is special about your brand, being willing to innovate, and adapt.

The importance of building a strong team, leaning into each individual's strengths. 

Rebuilding a brand is a journey that requires perseverance and a willingness to let go of what is not working. 

Personal reinvention and pivoting are necessary for growth and success, both in business and in life. 

The challenges of taking on entrepreneurship and the possible rewards when connecting to your values to your purpose and passion. 

CONNECT WITH STEPHANIE

LINKEDIN: https://www.linkedin.com/in/stephaniestuckey

Unstuck: Birth of an American Icon by Stephanie Stuckey

Website: https://stuckeys.com

CONNECT WITH LISA 

So Much More Newsletter Subscribe: https://www.thediyframework.com/so-much-more-subscribe
Website: https://lisamcguire.com

LinkedIn: https://www.linkedin.com/in/lisa-mcguire

Instagram: https://www.instagram.com/iamlisamcguire