Using LinkedIn to Double Your Personal and Business Brand with Michelle B. Griffin and Michelle J. Raymond

This week’s episode gets a double scoop of brilliance with a partnership that has branded itself as Michelle Squared. Michelle Griffin is an internationally certified personal brand and marketing strategist, speaker, author, 2x podcast host,...

Show Notes

This week’s episode gets a double scoop of brilliance with a partnership that has branded itself as Michelle Squared.

Michelle Griffin is an internationally certified personal brand and marketing strategist, speaker, author, 2x podcast host, and community builder who has devoted her career to connecting people, growing communities, and building brands.

Michelle J. Raymond is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host, and two times author, teaching marketing teams and agencies to sell more on LinkedIn. Her mission is to do “Good Business with Good People.”

If you are active on LinkedIn or want to be, this is the episode for you.

In this episode you’ll learn:

How connecting in a comment on LinkedIn led to a business partnership.
The origin story of the LinkedIn Branding Book: How to Double Your Personal and Business Brand for Exponential Growth
The contrasting approach of each Michelle to jump into LinkedIn quickly or with a 5-year plan
The percentage of LinkedIn members who do not participate on LinkedIn and potential reasons why
About the Brand Squared system and how to use it
What it means to get “back on track” on LinkedIn
Advice on the best way to build your LinkedIn trajectory
Why LinkedIn company pages are an emerging opportunity
The place personal branding has when you are an employee