Why Trust is the Key in Email Marketing Success with Jeff Felten
Many people are frustrated with creating social media content, only to be at the mercy of the algorithms for that content to be seen. They take back control by moving their audience to their email list for the purpose of building relationships with...
Many people are frustrated with creating social media content, only to be at the mercy of the algorithms for that content to be seen. They take back control by moving their audience to their email list for the purpose of building relationships with deeper conversations.
Jeff Felten, email marketing strategist and copywriter, is back to talk about the importance of creating a welcome sequence when someone joins your email list. He helps one-person brands build crazy-good lead magnet funnels. He also offers incredible value about strategy and execution in part two of this series on email marketing.
In this episode you’ll learn:
- The importance of trust building in email marketing
- What businesses do in their email marketing to turn their customers off
- The importance of giving away value in your emails
- How to present your offers without appearing pushy
- The value of a welcome sequence when people join your email list
- Thoughts about email list size and unsubscribes
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Email: lisa@lisamcguire.com
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