Joseph Warren chats with: Lon Safko Innovative Keynote Speaker, Executive Trainer & Bestselling Author "THERE WAS A BILLBOARD WITH MY PICTURE ON IT BUT WHEN I GOT BACK TO MY HOTEL ROOM, I WAS ALONE." 1. Create something your customers really want...
Joseph Warren chats with:
Lon Safko
Innovative Keynote Speaker, Executive Trainer & Bestselling Author
"THERE WAS A BILLBOARD WITH MY PICTURE ON IT BUT WHEN I GOT BACK TO MY HOTEL ROOM, I WAS ALONE."
1. Create something your customers really want
2. Test it with them until it's right
3. Build infrastructure around it
Links From Today’s Show:
Safko.com
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