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Videos

Feb. 25, 2022

Google Merchant Center Auto-Tagging For Organic Traffic Available

There is a new tracking parameter available in Google Merchant Center for advertisers to enable them to track the clicks coming from free traffic to Google Shopping products in your Merchant Center feed. Learn what the parameter is and how you can utilise it in this video. #GoogleMerchantCenter #GoogleShoppingAds

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Sept. 17, 2021

The Ultimate Facebook UTM Tracking Guide

Using UTM Tracking For Facebook Ads is more important now than ever before. Facebook Ads are giving advertisers less data than previously and they are relying on aggregated, delayed and estimated conversion data. 📒 Topic Notes 📒 Facebook retired Facebook Analytics at the end of June 2021 and Google Analytics…

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Aug. 16, 2021

Come & learn about UTM parameters, valuetrack parameters and how they help your business #shorts

What’s the correct UTM parameters to use when running ads online? Most advertisers get this wrong. They confuse sources and mediums and forget to use a descriptive campaign name.

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July 27, 2021

Advanced Facebook Ads Strategies : These 4 SECRETS To Success Most Advertisers DON’T Use

Wnat to learn advanced Facebook Ad strategies that your competitors are not using? In this video Jim Banks, CEO of growth agency Spades Media - https://www.spadesmedia.com explains THE 4 secrets to success running Facebook Ads are and why you MUST use them. The content of the video includes : 00:00…

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July 16, 2021

Jim Banks YouTube Channel Intro

In this video Jim Banks, CEO of growth agency Spades Media - https://www.spadesmedia.com explains what sort of content he makes for media buyers of all levels. Jim is also the founder of media buying community https://www.elitemediabuyers.com where media buyers of all levels collaborate and share their knowledge and network with…

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May 20, 2021

The EMBShow with Jim Banks - Episode #2

Join us for this weeks epsiode of the #EMBShow. On today's show we will be joined by Manu Cinca the founder of Stacked Marketer which is the leading daily newsletter for marketers and a growing online community We will be exploring how to build a community of online marketers, content…

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May 13, 2021

EMBShow Episode #1

Join us for Episode 1 - the first ever #EMBShow. On today's show we will be talking about how things are going for media buyers since iOS 14.5 has rolled out and steps you can take to gain control once more.

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April 1, 2021

LIVE - Answering your questions about Google Ads for the next 30 minutes

I'm answering questions about Google Ads, including Google Shopping, YouTube Ads, Google Display Network or whatever your biggest problems are for the next 30 minutes only.

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Jan. 25, 2021

How To Use Clubhouse App

Have you tried the Clubhouse App yet? Initially I was pretty ambivalent about it. But, I persevered with it and now believe it is the greatest opportunity for marketers of all sizes and disciplines who are unable to attend in person events and don't like video conferencing. I've broken the…

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Dec. 18, 2020

Jabra Elite 85t Review

I managed to get hold of a pair of Jabra Elite 85t headphones. I wanted some new ones because what I had were old, had all but stopped working and made it difficult for me to do YouTube live's without looking like an old 1970's DJ. I'm not sure if…

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Nov. 30, 2020

I've Got 3 VIP Passes For Cyber Week FREE To A Worthy Home #Shorts

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Nov. 28, 2020

Introducing Small Business and Ecommerce Cyber Week

In this video I walk you through the content of the upcoming Cyber Week conference for small business and ecommerce, organised by Pubcon. Details of the event are at https://www.pubcon.com/small-business-and-ecommerce-cyber-week #pubcon #ecommerce

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Nov. 27, 2020

Google Ads Seasonality Adjustments

On Google Ads you can take advantage of seasonality adjustments to increase your bids for a pre-defined period and set it up in advance.

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Nov. 1, 2020

Navigate The Opportunities & Threats Of Programmatic Media Buying

Media buying is one of the most understood job roles carried out in digital marketing. Programmatic media buying is what most ad buyers are doing without even realising it. In this video you will get a more detailed walk through of : ✅ Introduction 00:00 ✅ What is programmatic media…

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Aug. 26, 2020

LIVE - Learn Why Rich Media Ads Are The Missing Link For Media Buyers

Watch live as the CEO of Airtory, Julian Frachtman talks about why standard banner ads are no longer going to cut it for display media and why rich media ads deliver a significantly higher clickthrough rate. Julian will be talking with Elite Media Buyers founder Jim Banks and they will…

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July 20, 2020

Reduce The Chance Of Your Facebook Ads Account Being SHUT DOWN

Facebook Ads compliance is boring. That's what most Facebook advertisers will say. At least until they lose their ad account, then they pay attention. But compliance is often the difference between being able to run ads or not. In this video Jim Banks will walk you through the high level…

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July 8, 2020

If you don't measure it, you can't manage it

The marketing mantra of if you can't/don't measure it you can't manage it is a guiding principle that all marketers live by. You have no idea if you are getting close to your goals without some form of measurement. In this video I walk you through the features of the…

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June 20, 2020

Why your mobile BID strategy on Google Ads is WRONG

In this video I'm walking you through how you can create a Google Data Studio report for your site and to then show you why you might be running the wrong mobile bid strategy for your Google Ads or Facebook Ads campaigns during the pandemic. You can create your own…

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May 12, 2020

How To Use Google Ads Editor To Speed Up Your Campaign Creation

Learn how to use Google Ads Editor to speed up your campaign creation and daily management of Google Ads campaigns. In this video you will be walked through at a high level how you can use Google Ads Editor. 00:00 Introduction 00:21 Download Google Ads Editor 01:17 Download Google Ads…

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Feb. 8, 2020

Introduction To The Facebook Marketing Program

In this video Jim Banks the CEO of Spades Media - https://www.spadesmedia.com introduces you to the Facebook Marketing Partners Program which is available for you to join at https://www.facebook.com/business/marketing-partners/become-a-partner It's a free program provided by Facebook for advertisers on the Facebook platform. 00:00 Intro 01:36 Where to join the Facebook…

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Sept. 17, 2019

YouTube Children Channel Negative List

In this video, we walk you through the process to exclude 5800 YouTube channels aimed at children from being Channels your YouTube Ads run on. If you'd like to get hold of the Google Sheet leave a comment below and let me know. Long URL's on Google Sheets are one…

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Sept. 17, 2019

How To Cut Down Kids Channel Traffic On YouTube

If you are an advertiser on YouTube there is nothing more annoying than looking at reports and seeing a ton of clicks and cost associated with children’s channels on YouTube. Parents trying to amuse their kids give them their cell phones and tablets to watch YouTube videos and somehow the…

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June 7, 2019

How To Setup An Ad Sequence In YouTube

If you run any YouTube Ads then you will want to learn more about the new Ad Sequence format for running video ad campaigns on YouTube. In this video you will be walked through the process to setup a YouTube ad campaign using the new ad sequence method and also…

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May 16, 2019

Do You Trust Your Facebook Conversion Data?

A short walk and talk video about why your Facebook Attribution data might be distorting your numbers. If you understand the difference between CTC (click through conversions) and VTC (view through conversions) then you can look at your data differently in Facebook Ads and come up with different decisions about…

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