Episodes

It’s widely agreed that only companies with a massive scale, various product types, and a large sales network can win the upper hand. Nevertheless, 37signals, a software company with neither budget nor advertising, few staff ...

Steve Jobs was a man like a god in many people’s eyes. He pursued perfection. He was arrogant and unyielding. He went his own way. He lived just to change the world. We often listen to music with our cellphones, …

Change is nothing new to us. For example, we may want to change our overweight body through physical exercise, build up good social relations through positive communication, or increase our knowledge through studying. Everyon...

If you feel trapped in endless work as an executive, and wish you had more than 24 hours a day to keep working, you’ve come to the right place. This book is written by Peter F. Drucker, the master of …

A bestseller for 40 years, The Minto Pyramid Principle has been widely acclaimed and translated into many languages. It has been reprinted numerous times and has always achieved good rankings among bestseller books in various...

When making all kinds of decisions, we think that we are always making smart and rational choices. But is that really the case? This book tells us that in many cases, we are being irrational. This book will help you …

"Brave New World," is dystopian classics, which had a profound influence in intellectual fields around the world. In the dystopian society illustrated in this book, human happiness is "socially conditioned." People seem to li...

Genghis Khan lived between the mid twelfth century to the early thirteenth century, impacting the course of world history for nearly eight hundred years beyond his life. In other words, today all aspects of our lives are stil...

This book contains general rules of learning that 11 cognitive psychologists have spent a decade working on. Let’s uncover the mistakes of our current learning habits, and adopt the most straightforward and scientific strateg...

This book is called, “the concept that has the greatest impact on American marketing”. It is even comparable to Taylor’s scientific management and Peter Drucker’s management theories. It has changed people’s understanding on ...

The Crowd: A Study of the Popular Mind is a classic book in the field of social psychology. Since its publication in 1895, it has been translated into about 20 languages. In this book, the author examines the unique psycholog...

Parent talk is more meaningful than expensive early childhood education classes. The gap of 30 million words, which refers to the difference between the number of words children from different backgrounds are exposed to when ...

When someone cuts in line in front of you at the supermarket and you feel furious, do you get angry at the person or say nothing at all? When your boss promises you a pay raise but soon regrets and …

During World War II, many ancient and picturesque cities were reduced to piles of ruins under a "scorched-earth policy." "Is Paris burning?" was a question that Hitler bitterly put to his Chief of the General Staff on the day...

Can you imagine a city like this: For more than three thousand years, it has been given countless titles. It is a temple of god, the capital of two states, and the Holy Land for three major religions. It is …

In this information explosion era, people's attention span is dwindling. Whoever catches public attention also catches the business opportunity. However, seizing attention is not something that only happens in contemporary so...

What kind of children can be happy for their whole lives? Is it going to be the rich kid or the well-behaved kid? Well, The Optimistic Child will tell you that optimism, interest, and good habits are the most precious …

This book is a classic in social science with worldwide popularity. It enjoys a similar reputation with two other books, The Crowd: A Study of the Popular Mind, and Idols of the Tribe: Group Identity and Political Change . Th...

Pixar, the producer of WALL·E, had a difficult path to development. Pixar’s glory is similar to the outcome of colliding “tectonic plates”. One of the plates symbolizes artistic pursuit resulting from the pressure of innovati...

Why do children from different social classes have different starting lines? Unequal Childhoods: Class, Race, and Family Life tells us that parents of different social classes differ in parenting styles due to differences in ...

“Amusing Ourselves to Death” is part of Neil Postman’s series of books criticizing the contemporary media. The book suggests that we are unknowingly living in a metaphorical world created by the media, which is redefining the...

Compared with front-line employees or high-level leaders, managers often face excessive workloads and deal with never-ending problems. Their roles and effects are often underestimated. This book teaches how middle managers, a...

When it comes to the mind, the first thing most people think of is the “brain”. This is because scientific evidence shows us that the brain is the center of thinking and consciousness. There are also people who believe that …

‘ Never Eat Alone’ was published in 2005 and has been a top seller ever since it became known to the public. It has spread widely to 16 nations and regions, reaching tens of millions of people, and has been …