Episodes

This book is called, “the concept that has the greatest impact on American marketing”. It is even comparable to Taylor’s scientific management and Peter Drucker’s management theories. It has changed people’s understanding on ...

The Crowd: A Study of the Popular Mind is a classic book in the field of social psychology. Since its publication in 1895, it has been translated into about 20 languages. In this book, the author examines the unique psycholog...

Parent talk is more meaningful than expensive early childhood education classes. The gap of 30 million words, which refers to the difference between the number of words children from different backgrounds are exposed to when ...

When someone cuts in line in front of you at the supermarket and you feel furious, do you get angry at the person or say nothing at all? When your boss promises you a pay raise but soon regrets and …

During World War II, many ancient and picturesque cities were reduced to piles of ruins under a "scorched-earth policy." "Is Paris burning?" was a question that Hitler bitterly put to his Chief of the General Staff on the day...

Can you imagine a city like this: For more than three thousand years, it has been given countless titles. It is a temple of god, the capital of two states, and the Holy Land for three major religions. It is …

In this information explosion era, people's attention span is dwindling. Whoever catches public attention also catches the business opportunity. However, seizing attention is not something that only happens in contemporary so...

What kind of children can be happy for their whole lives? Is it going to be the rich kid or the well-behaved kid? Well, The Optimistic Child will tell you that optimism, interest, and good habits are the most precious …

This book is a classic in social science with worldwide popularity. It enjoys a similar reputation with two other books, The Crowd: A Study of the Popular Mind, and Idols of the Tribe: Group Identity and Political Change . Th...

Pixar, the producer of WALL·E, had a difficult path to development. Pixar’s glory is similar to the outcome of colliding “tectonic plates”. One of the plates symbolizes artistic pursuit resulting from the pressure of innovati...

Why do children from different social classes have different starting lines? Unequal Childhoods: Class, Race, and Family Life tells us that parents of different social classes differ in parenting styles due to differences in ...

“Amusing Ourselves to Death” is part of Neil Postman’s series of books criticizing the contemporary media. The book suggests that we are unknowingly living in a metaphorical world created by the media, which is redefining the...

Compared with front-line employees or high-level leaders, managers often face excessive workloads and deal with never-ending problems. Their roles and effects are often underestimated. This book teaches how middle managers, a...

When it comes to the mind, the first thing most people think of is the “brain”. This is because scientific evidence shows us that the brain is the center of thinking and consciousness. There are also people who believe that …

‘ Never Eat Alone’ was published in 2005 and has been a top seller ever since it became known to the public. It has spread widely to 16 nations and regions, reaching tens of millions of people, and has been …

What is ugliness? Is it merely the opposite of beauty? What are the categories of ugliness? With rich written and illustrative material and unique insights, the book On Ugliness scrutinizes our biases against ugliness. It ove...

Many people believe that the most reliable way to acquire wealth must be a slow-paced process. It requires factors such as good grades, working hard, salary rises, getting promotions, fixed deposits, making investments with 1...

If someone asks you: how did America win the Second World War? Your answer might certainly be: through their superior military strength. However, did you know that books also played a decisive role? Soldiers read armed servic...

Artificial intelligence has already entered our lives. While we enjoy the convenience it brings us, we are also worried that it might take our jobs, access our data, and make decisions for us. Given the numerous challenges we...

This book is a classic in the advertising world. If people in the advertising industry were to know only one person and one book, it would no doubt be David Ogilvy and his book Confessions of an Advertising Man . …

Peter F Drucker said, “just as management has become the specific organ of all contemporary institutions, and the integrating organ of our society of organizations, so innovation and entrepreneurship have to become an integra...

At one point or another, we all experience rejection, loneliness, frustration, and low self-esteem. These are psychological injuries that we should not ignore. As such, we’d better use a mental health medical kit to cure ours...

Reality is broken. Gamers are abandoning reality in droves and migrating into the virtual world. Countless numbers of people detach themselves from society and indulge in games. Some worry that, sooner or later, gamers who es...

We have a natural desire to connect, which is just as important as our need for food or air. One study showed that the difference in happiness for people who were isolated versus those connected with others was equivalent to …