Videos

In this clip: Richie explains several of the straightforward and familiar aspects of his work as Data Evangelist, as well as things he wasn't so familiar with - including podcasts, podcasting, and marketing (including the jargon). In this episode: Richie Cotton, who serves as a Data Evangelist at DataCamp, sits…

In this clip: Richie explains the performative aspects of the evangelist role - including lots of conversations and plenty of public speaking. He also shares a great story about an open-mic story night at a pub that developed his speaking skills. In this episode: Richie Cotton, who serves as a…

In this clip: Richie shares the benefits of yoga and hiking as an evangelist of both. Watch for the bear story in the Smoky Mountains. In this episode: Richie Cotton, who serves as a Data Evangelist at DataCamp, sits down with host Ethan Beute to discuss his strategic method for…

In today's episode, Richie Cotton, who serves as a Data Evangelist at DataCamp, sits down with host Ethan Beute to discuss his strategic method for creating impactful content to drive top-of-funnel and customizing curriculum to achieve specific learning objectives. Richie takes us through his career journey, transitioning from course creation…

In this clip: Martin shares his passion for building and restoring motorcycles, going on long road trips, and motorcycling in general. In this episode: Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm Annuitas, discusses the crucial role of a Chief Evangelist in crafting bigger, more persuasive…

In this clip: Martin shares some perspective on signs of impact from an evangelist - like competitors stealing your language or over bidding on your keywords or users of the product recognizing deeper details. In this episode: Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm Annuitas,…

In this clip: Martin wonders how much better he'd been as a product marketer or as an evangelist if he wasn't trying to do both roles. Evangelism tends to fall to the back burner if the role is split. Just create an evangelist. Don't double up. In this episode: Martin…

In this clip: Martin shares what his primary work involves as Chief Evangelist at Annuitas - there's plenty to evangelize and plenty to bring to market. In this episode: Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm Annuitas, discusses the crucial role of a Chief Evangelist…

In this clip: Martin shares his career path from journalist to analyst to marketer to evangelist. Throughout it all, the skill of synthesizing information has been key. In this episode: Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm Annuitas, discusses the crucial role of a Chief…

In this clip: Martin ways to improve the value of evangelism by creating broader access, expectations, and incentives across the org structure or org chart. Bi-directionality is effective to amplify the work of an evangelist within your company. In this episode: Martin Schneider, Head of Research and Chief Evangelist at…

In this clip: Martin explains the concept of conversation track architecture, which is built on the framework of Esteban Kolsky's infinity loop of the customer journey. Thought leadership, engagement, and evangelism should follow this mapping. In this episode: Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm…

In this clip: Martin explains that whether you're talking to internal or external stakeholders, the Chief Evangelist must make believers. Make them believe in the why and in the how behind what you're doing. This is especially important in the subscription or retention economy. In this episode: Martin Schneider, Head…

In this episode, our guest, Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm Annuitas, discusses the crucial role of a Chief Evangelist in crafting bigger, more persuasive narratives that instill belief in the ”'why” and “how” behind your vision. Learn his path from journalist to analyst…

In this clip: Ton evangelizes all kinds of surfing, including big wave surfing, and shares how it informed and influenced the way he structured and wrote his book, The Remarkable Effect. In this episode: Ton Dobbe, the founder of Value Inspiration and the author of "The Remarkable Effect: The Essential…

In this clip: Ton describes the CEO as the Chief Evangelist Officer. Your CEO is very often your first evangelist. In many cases, your CEO will remain your chief evangelist. The act of starting a company requires evangelism. Evangelizing consciously, strategically, and consistently is key to long-term success. In this…

In this clip: Ton describes a mission as tangible and practical - removing a friction that's been slowing down people, companies, and markets for too long. In this episode: Ton Dobbe, the founder of Value Inspiration and the author of "The Remarkable Effect: The Essential Book for Tech Entrepreneurs on…

In this clip: Ton speaks to the way the mission affects company culture. A mission to create a change - to make something in particular happen - that creates energy on the inside with employees and creates energy on the outside with customers. As we deliver on the promise, it…

In this clip: Ton explains that anything humans do doesn't scale. So we automate things. But the "magic is in the blend" between humans and tech. He shares a couple of examples of companies - TOPdesk and SALESmanago - that are biasing toward more human connection and value and winning…

In this cip: Ton explains why you can't create a successful business without empathy for the people you serve. A profit motive isn't enough. Making a meaningful difference to customers in a way they feel, realize, and experience drives business success. But this requires empathy - and it's often missing.…

In this clip: Ton explains what drives him as an entrepreneur - helping tech entrepreneurs who are on their own mission. The startup and scale-up failure rates are avoidable by getting some foundational pieces right - to stand out in the marketplace and make a difference. In this episode: Ton…

In this clip: Ton describes unique aspects of an evangelist role, then defines the work of product marketing. An evangelist is a connector in a one-person department. A product marketer is the glue between product, marketing, and sales. In this episode: Ton Dobbe, the founder of Value Inspiration and the…