The place to talk retail media and consumer insights!
The CPG Guys

Personalization Episodes

Oct. 29, 2022

Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Me…

A deep dive into the Sam’s Club Member Access Platform (MAP) retail media solution with Sam’s Club’s Austin Leonard and Pacvue’s Melissa Burdick

Episode page
Oct. 8, 2022

Scaling a Consumer Engagement Platform with Fetch's Wes Schroll

The CPG Guys , PVSB and Sri are joined in this episode by Wes Schroll, co-founder & CEO of Fetch, America's leading mobile consumer engagement platform with over 18 million monthly active users. This episode was recorded at t...

Episode page
Sept. 24, 2022

Responsive Dynamic Personalization with J&J's Aliya Ali & Aki Tech's …

The CPG Guys , PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence...

Episode page
Sept. 10, 2022

Outcome-Based Customer Journey Marketing with Epsilon's Dan Perez

The CPG Guys , PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers ...

Episode page
March 19, 2022

Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki…

The CPG Guys , Sri & PVSB , are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empower...

Episode page
Oct. 23, 2021

Influencing Likely Buyers at Scale with Cardlytics' Ross McNab

The CPG Guys , Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and w...

Episode page
Sept. 15, 2021

Social Media & CPG Brands with Facebook's Dave Sommer

The CPG Guys , Sri & PVSB , are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give people the power to build c...

Episode page
Aug. 11, 2021

Experience Relationship Management with AnyRoad's Daniel Yaffe

The CPG Guys , Sri & PVSB , are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and im...

Episode page
June 30, 2021

Consumables Replenishment with Replenium's Tom Furphy

The CPG Guys , Sri & PVSB , are joined in this episode by Tom Furphy, CEO of Replanium, an auto replenishment platform that uses machine learning and customer tools to improve order economics and customer loyalty. Follow Tom ...

Episode page
June 12, 2021

Making the World Smile through Personalization with Mars' Sam Chang

The CPG Guys , Sri & PVSB , are joined in this episode by Sam Chang , Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies. Aki Technologies has …

Episode page
May 22, 2021

Personalization at Scale with PepsiCo's Kate Brady

The CPG Guys , Sri & PVSB , are joined in this episode by Kate Brady , head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personaliz...

Episode page
May 1, 2021

Personalized Digital Acceleration with Aki Tech's Risa Crandall

The CPG Guys , Sri & PVSB , are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with perso...

Episode page