The place to talk retail media and consumer insights!
The CPG Guys

Episodes

April 3, 2021

Why We Buy with Author Paco Underhill

The CPG Guys , Sri & PVSB , are joined in this episode by Paco Underhill , legendary author of the seminal book on shopping behavior, " Why We Buy " which has been in continuous print for 20+ years. …

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March 24, 2021

Enabling Brand DTC Part 2 with Shoppable's Heather Marie Udo

In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo . the founder & CEO of Shoppable , a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patente...

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March 22, 2021

Neighborhood Discount Retailing with Big Lots! Erica Fortune

The CPG Guys , Sri & PVSB , are joined in this episode by Erica Fortune , SVP of eCommerce at Big Lots! , the neighborhood discount retailer with over 1,400 locations. Erica's team is responsible for e-Commerce, Mobile, Prod...

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March 19, 2021

Instacart for CMOs with Kiri Masters & Stefan Jordev

The CPG Guys , Sri & PVSB , are joined in this episode by Kiri Masters & Stefan Jordev , co-authors of the new book " Instacart for CMOs " Kiri is the founder & CEO of Bobsled Marketing where …

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March 18, 2021

DTC Shipping & Fulfillment SaaS with ShipHero's Aaron Rubin

The CPG Guys Sri & PVSB welcome to this episode Aaron Rubin the founder and CEO of ShipHero , a SaaS solution to help eCommerce DTC sellers with fulfillment & shipping. Aaron got tired of eCommerce shipping software that suck...

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March 15, 2021

Winning at Target with J&J's Russ Heilbrun

The CPG Guys , Sri & PVSB , are joined in this episode by Russ Heilbrun , Director of eCommerce, Category Management & Business Insight at Johnson & Johnson supporting Target . Russ answers these questions posed to him: Your …

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March 9, 2021

Digital Commerce Design with Astound Commerce's Michael Kahn

The CPG Guys , Sri & PVSB , are joined in this episode by Michael Kahn , CEO of Astound Commerce . At Astound Commerce, they live and breathe the customer experience. They design interactions that forge lifelong brand loyalty...

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March 5, 2021

Enabling Brand DTC Part 1 with Shoppable's Holly Boni

The CPG Guys , Sri & PVSB , are joined in the first of a 3 part episode arc on enabling DTC with Holly Boni, the Director of Sales & Partnerships at Shoppable , a distributed commerce technology company with …

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March 1, 2021

Unified Commerce with 5 New Digital's Michael Zakkour

The CPG Guys , Sri & PVSB , welcome to the podcast Michael Zakkour , the founder & CEO of 5 New Digital , a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of …

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Feb. 26, 2021

Rating Retail Media Platforms with EnsembleIQ's Cyndi Loza

The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza , Associate Editor at EnsembleIQ 's Path to Purchase Institute division. Cyndi recently reported on a survey that the Institute fielded related to the value shopper m...

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Feb. 25, 2021

eCommerce Market Research with eMarketer's Andrew Lipsman

The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman , principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Gro...

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Feb. 22, 2021

Marketplace Advertising with Pacvue's Melissa Burdick

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick , co-founder & President of Pacvue , an enterprise marketplace digital advertising platform. Questions Melissa answers: From Amazon to Mars to founding Pac...

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Feb. 16, 2021

The Digital Flywheel with Flywheel Digital's Alex McCord

The CPG Guys are joined in this episode by Alex McCord , EVP & Managing Director at Flywheel Digital , An Amazon -focused agency supporting brands selling through 1P. In Alex's conversation with Peter , he answers the followi...

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Feb. 15, 2021

20K Downloads Retrospective & Why We Built This

To celebrate 20,000 downloads of The CPG Guys podcast, Sri & PVSB decide to share with our audience the "inside baseball" of our podcast. We answer the following questions: Why did we found the podcast? What was the original ...

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Feb. 11, 2021

Outcome-Based Health with Upgraid's Justin Kamine

The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine , founder & CEO of Upgraid , an outcome-based health natural supplements brand. Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpo...

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Feb. 10, 2021

The Power of Reviews - Part 2 with Crossmark’s Stephen G. Koven

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Stephen G. Koven VP of Omnichannel & eCommerce at Crossmark . Most recently, Stephen was VP of Digital Experience at Hormel Foods and …

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Feb. 8, 2021

The Power of Reviews - Part 1 with Crossmark’s Stephen G. Koven

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Stephen G. Koven VP of Omnichannel & eCommerce at Crossmark . Most recently, Stephen was VP of Digital Experience at Hormel Foods and …

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Feb. 1, 2021

eCommerce Acceleration with Ideoclick’s Andrea Leigh

The CPG Guys Sri & PVSB are joined in this episode by Andrea Leigh , VP of Strategy & Insights at Ideoclick , an eCommerce Accelerator Consultancy for brands at Amazon & beyond. This is a fun and lively conversation …

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Jan. 28, 2021

Fruit Forward Growth with That's it. fruit’s Lior Lewensztain

The CPG Guys Sri and PVSB are joined in this episode by That's it Fruit 's founder and CEO Lior Lewensztain to speak about how his on-the-go fruit snacks are thriving in the digital omnichannel environment. Follow The CPG Guy...

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Jan. 25, 2021

eCommerce Channel Optimization with CommerceIQ's Guru Hariharan

The CPG Guys Sri and PVSB are joined in this episode by CommerceIQ founder and CEO Guru Hariharan to speak about using machine learning and automation to optimize the full eCommerce channel to win at the moment of purchase an...

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Jan. 21, 2021

Pandemic Fashion with Tara West

The CPG Guys , Sri & PVSB are joined in this episode by Tara West the founder & proprietor of Tara West Fashion . Tara is an independent personal stylist and one of Boston's pre-eminent fashion and lifestyle bloggers. Voted …

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Jan. 18, 2021

Unpacking the Digital Shelf with Salsify's Rob Gonzalez

The CPG Guys Sri and PVSB welcome Rob Gonzalez , CMO & co-founder of Salsify , co-founder of The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast. Follow The CPG Guys on LinkedIn at http://www.LinkedIn....

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Jan. 11, 2021

eCommerce Shoppable Recipes with Grocery Shopii's Katie Hotze

The CPG Guys Sri & PVSB continue founders month in 2021 with Katie Hotze , the founder & CEO of Grocery Shopii a white label retailer shoppable recipes app that helps shoppers save time while assisting retailers in expanding ...

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Jan. 4, 2021

Value & Convenience with Boxed.com's Chieh Huang

The CPG Guys Sri & PVSB welcome Chieh Huang , co-founder & CEO of Boxed.com for this episode. Chieh co-founded Boxed.com 8 years ago. He holds a bachelors degree from Johns Hopkins and a law degree from Fordham. Follow The …

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